IKEA vs Zara Home:Which is more popular by branded search?
In August 2026, IKEA had more branded searches than Zara Home among cushion brands worldwide. IKEA was estimated to have 55.6M branded searches compared to Zara Home’s 3.4M, and held a 92.9% Share of Search versus Zara Home’s 5.6%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, IKEA or Zara Home?
Compare the cushion brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for IKEA, Zara Home. The figures are in the table below the chart.
View monthly share of search table
| Month | IKEA | Zara Home | H&M Home | Society6 | Muji | Amara |
|---|---|---|---|---|---|---|
| Oct 2025 | 92.9% | 5.6% | 1.4% | 0.12% | 0.03% | <0.01% |
| Nov 2025 | 90.1% | 8.1% | 1.6% | 0.15% | 0.04% | <0.01% |
| Dec 2025 | 91.7% | 6.7% | 1.4% | 0.15% | 0.04% | <0.01% |
| Jan 2026 | 91.7% | 6.7% | 1.4% | 0.15% | 0.04% | <0.01% |
| Feb 2026 | 92.9% | 5.6% | 1.4% | 0.12% | 0.04% | <0.01% |
| Mar 2026 | 92.8% | 5.6% | 1.4% | 0.15% | 0.06% | <0.01% |
| Apr 2026 | 92.9% | 5.6% | 1.4% | 0.12% | 0.05% | <0.01% |
| May 2026 | 92.9% | 5.6% | 1.4% | 0.12% | 0.05% | <0.01% |
| Jun 2026 | 93.1% | 5.6% | 1.1% | 0.12% | 0.04% | <0.01% |
| Jul 2026 | 91.7% | 6.8% | 1.4% | 0.12% | 0.04% | <0.01% |
| Aug 2026 | 92.9% | 5.6% | 1.4% | 0.12% | 0.04% | <0.01% |
| Sep 2026 | — | — | — | — | — | — |
How has the IKEA and Zara Home comparison changed over the last 12 months?
3 findings
- IKEA was ahead of Zara Home in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, IKEA’s estimated Share of Search among cushion brands worldwide held steady at 92.9%, and its estimated monthly branded searches held steady at 55.6M.
- Across the 11 months ending August 2026, Zara Home’s estimated Share of Search among cushion brands worldwide held steady at 5.6%, and its estimated monthly branded searches held steady at 3.4M.
How did search popularity change for cushion brands worldwide in August 2026?
2 changes
In August 2026, IKEA gained estimated Share of Search among cushion brands worldwide, from 91.7% to 92.9%.
In August 2026, Zara Home lost estimated Share of Search among cushion brands worldwide, from 6.8% to 5.6%.
How each brand is measured
Brandwave collects information about searches that people make online using IKEA’s and Zara Home’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.