Brandwave

IKEA vs Pottery Barn:Which is more popular?

In September 2026, IKEA had more branded searches than Pottery Barn among cushion brands worldwide. IKEA had about 55.6 million branded searches, while Pottery Barn had 2.2 million. IKEA made up 86.9% of all cushion brand searches we track, and Pottery Barn accounted for 3.5%. When we asked ChatGPT and Google AI Overviews about cushion brands, IKEA appeared in four of the five answers and Pottery Barn in two. Pottery Barn was mentioned before IKEA in two out of three answers.

Among cushion brands worldwide in September 2026

Who do people search for more?

IKEA, about 25 searches for every 1 for Pottery Barn

IKEA 55.6M searchesPottery Barn 2.2M searches

Who does AI mention more?

IKEA, mentioned in 4 of 5 answers, Pottery Barn in 2

IKEA in 4 of 5Pottery Barn in 2 of 5

Who does AI recommend more?

Pottery Barn, named ahead of IKEA in 2 of 3 answers

Pottery Barn first in 2IKEA first in 1

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Top cushion brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, IKEA was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Pottery Barn was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Pottery Barn was listed before IKEA in two out of three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Pottery Barn1st
  2. West Elm2nd
  3. IKEA3rd
  4. Muji4th
  5. Zara Home–
  6. H&M Home–
  7. Society6–
  8. Amara–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • IKEA4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Pottery Barn2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • West Elm2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Muji1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Zara Home0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • H&M Home0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Society60 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Amara0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about cushion brands

5 answers

  • Asked ChatGPT

    “Which cushion brand should I buy?”

    1. Asked ChatGPT

      “What are the best cushion brands?”

      1. 1Pottery Barn
      2. 2West Elm
      3. 3IKEA

    2. Asked ChatGPT

      “What's the best cushion brand for living room seating?”

      1. 1Pottery Barn
      2. 2West Elm
      3. 3IKEA

    3. Searched Google, AI Overview

      “decorative cushions”

      1. 1IKEA

    4. Searched Google, AI Overview

      “soft cushions”

      1. 1Muji
      2. 2IKEA

    Not named in any answer:

    Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

    Is IKEA or Pottery Barn more popular in search?

    This chart shows how often people search Google for IKEA and Pottery Barn by name. Each line represents a brand's share of searches for all eight cushion brands we track, month by month, from English-language searches worldwide.

    IKEA and Pottery Barn among cushion brands worldwide, by month

    Share of searches by month for IKEA, Pottery Barn. The figures are in the table below the chart.

    View monthly share of searches table
    MonthIKEAZara HomePottery BarnH&M HomeWest ElmSociety6MujiAmara
    Oct 202586.9%5.2%3.5%2.3%1.9%0.12%0.03%<0.01%
    Nov 202582.1%7.4%4.9%2.7%2.7%0.13%0.03%<0.01%
    Dec 202585.2%6.3%4.2%2.3%1.9%0.14%0.03%<0.01%
    Jan 202685.2%6.3%4.2%2.3%1.9%0.14%0.03%<0.01%
    Feb 202686.2%5.2%4.2%2.3%1.9%0.11%0.03%<0.01%
    Mar 202686.2%5.2%4.2%2.3%1.9%0.14%0.05%<0.01%
    Apr 202687%5.2%3.5%2.1%1.9%0.12%0.04%<0.01%
    May 202686.7%5.2%3.5%2.1%2.3%0.12%0.04%<0.01%
    Jun 202687.2%5.3%3.5%1.9%1.9%0.12%0.03%<0.01%
    Jul 202685.4%6.3%4.2%2.1%1.9%0.11%0.04%<0.01%
    Aug 202687%5.2%3.5%2.1%1.9%0.12%0.03%<0.01%
    Sep 202686.9%5.2%3.5%2.3%1.9%0.09%0.03%<0.01%

    How has the IKEA and Pottery Barn comparison changed over the last 12 months?

    3 findings
    • IKEA was ahead of Pottery Barn in every measured month of the 12 months ending September 2026.
    • Across the 12 months ending September 2026, IKEA’s share of searches among cushion brands worldwide held steady at 86.9%, and its estimated monthly branded searches held steady at 55.6M.
    • Across the 12 months ending September 2026, Pottery Barn’s share of searches among cushion brands worldwide held steady at 3.5%, and its estimated monthly branded searches held steady at 2.2M.

    How did search popularity change for cushion brands worldwide in September 2026?

    0 changes

    Neither IKEA nor Pottery Barn moved beyond provider rounding among cushion brands in September 2026.

    How are branded searches counted?

    2 search terms

    Brandwave collects information about searches that people make online using IKEA’s and Pottery Barn’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

    IKEA

    1 branded search term

    • ikea

    Pottery Barn

    1 branded search term

    • pottery barn

    How the Brand Demand Index is measured

    Other head-to-heads among cushion brands

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