Brandwave

How popular isIKEA in search?

In August 2026, there were an estimated 55.6M branded searches for IKEA worldwide which held steady over the last 11 months. IKEA holds 92.9% estimated Share of Search among cushion brands worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. IKEA92.9%
  2. Zara Home5.6%
  3. H&M Home1.4%
  4. Society60.12%
  5. Muji0.04%
  6. Amara<0.01%
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Which cushion brands compete with IKEA?

IKEA against cushion brands worldwide, by month

Share of Search by month for IKEA, Zara Home. The figures are in the table below the chart.

View monthly share of search table
MonthIKEAZara HomeH&M HomeSociety6MujiAmara
Oct 202592.9%5.6%1.4%0.12%0.03%<0.01%
Nov 202590.1%8.1%1.6%0.15%0.04%<0.01%
Dec 202591.7%6.7%1.4%0.15%0.04%<0.01%
Jan 202691.7%6.7%1.4%0.15%0.04%<0.01%
Feb 202692.9%5.6%1.4%0.12%0.04%<0.01%
Mar 202692.8%5.6%1.4%0.15%0.06%<0.01%
Apr 202692.9%5.6%1.4%0.12%0.05%<0.01%
May 202692.9%5.6%1.4%0.12%0.05%<0.01%
Jun 202693.1%5.6%1.1%0.12%0.04%<0.01%
Jul 202691.7%6.8%1.4%0.12%0.04%<0.01%
Aug 202692.9%5.6%1.4%0.12%0.04%<0.01%
Sep 2026——————

  1. 1.IKEA

    92.9%

    Held 1st. 55.6M estimated branded searches, +22.2% vs prior month. Share +1.1 points.

  2. 2.Zara Home

    5.6%

    Held 2nd. 3.4M estimated branded searches, 0% vs prior month. Share -1.2 points.

  3. 3.H&M Home

    1.4%

    Held 3rd. 823K estimated branded searches, +22.3% vs prior month. Share 0 points.

  4. 4.Society6

    0.12%

    Held 4th. 74K estimated branded searches, +22.3% vs prior month. Share 0 points.

  5. 5.Muji

    0.04%

    Held 5th. 22.2K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Amara

    <0.01%

    Held 6th. 720 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between IKEA and its closest rivals

How has branded search demand for IKEA changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for IKEA worldwide held steady at 55.6M.
  • Across the 11 months ending August 2026, IKEA’s estimated Share of Search among cushion brands worldwide peaked at 93.1% in June 2026 and was lowest at 90.1% in November 2025.

How did search popularity change for cushion brands worldwide in August 2026?

  1. In August 2026, IKEA gained estimated Share of Search among cushion brands worldwide, from 91.7% to 92.9%.

  2. In August 2026, Zara Home lost estimated Share of Search among cushion brands worldwide, from 6.8% to 5.6%.

  3. Estimated monthly branded searches for Muji worldwide rose 22.7% over 11 measured months, from 18.1K to 22.2K in August 2026.

  4. Estimated monthly branded searches for Amara worldwide rose 22% over 11 measured months, from 590 to 720 in August 2026.

Where does IKEA compete?

IKEA is ranked in six competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Curtain brands1st of 688.8%Show ranking
Cushion brands1st of 692.9%Shown above
Furniture brands1st of 596.7%Show ranking
Filing cabinet brands1st of 598.7%Show ranking
Shelving1st of 699.1%Show ranking
Shoe racks1st of 699.7%Show ranking

How is IKEA measured?

Brandwave collects information about searches that people make online using IKEA’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • ikea

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How the Brand Demand Index is measured

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