Brandwave

FlexiSpot vs IKEA:Which is more popular by branded search?

In August 2026, IKEA had more branded searches than FlexiSpot among shelving worldwide. IKEA was estimated to have 55.6M branded searches compared to FlexiSpot’s 310K, and held a 99.1% Share of Search versus FlexiSpot’s 0.55%. These are worldwide searches for English-language branded terms.

Share of Search among shelving worldwide in August 2026Which is more popular in search, FlexiSpot or IKEA?
FlexiSpot0.55%310K searches
vs
IKEA99.1%55.6M searches

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Which is more popular in search, FlexiSpot or IKEA?

Compare the shelving people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

FlexiSpot and IKEA among shelving worldwide, by month

Share of Search by month for IKEA, FlexiSpot. The figures are in the table below the chart.

View monthly share of search table
MonthIKEAFlexiSpotSongmicsKeterClosetMaidWhitmor
Oct 202599.2%0.44%0.13%0.11%0.05%0.03%
Nov 202599%0.64%0.16%0.11%0.05%0.03%
Dec 202599.1%0.55%0.16%0.09%0.05%0.03%
Jan 202699.1%0.55%0.16%0.11%0.06%0.03%
Feb 202699.1%0.54%0.16%0.13%0.06%0.03%
Mar 202699%0.58%0.16%0.2%0.06%0.04%
Apr 202698.9%0.58%0.16%0.24%0.06%0.03%
May 202698.9%0.58%0.16%0.24%0.06%0.03%
Jun 202698.9%0.67%0.16%0.2%0.06%0.03%
Jul 202698.9%0.65%0.16%0.16%0.06%0.03%
Aug 202699.1%0.55%0.16%0.13%0.06%0.03%
Sep 2026——————

How has the FlexiSpot and IKEA comparison changed over the last 12 months?

  • IKEA was ahead of FlexiSpot in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, FlexiSpot’s estimated Share of Search among shelving worldwide moved from 0.44% to 0.55%, and its estimated monthly branded searches moved from 246K to 310K.
  • Across the 11 months ending August 2026, IKEA’s estimated Share of Search among shelving worldwide moved from 99.2% to 99.1%, and its estimated monthly branded searches held steady at 55.6M.

How did search popularity change for shelving worldwide in August 2026?

  1. Estimated monthly branded searches for FlexiSpot worldwide rose 25.9% over 11 measured months, from 246K to 310K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using FlexiSpot’s and IKEA’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

FlexiSpot

7 branded search terms

  • desk flexispot
  • flexispot
  • flexispot com
  • flexispot desk
  • flexispot e7
  • flexispot e8
  • flexispot standing desk

IKEA

1 branded search term

  • ikea

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Put your own brand in this comparison

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