Brandwave

How popular isIKEA?

In September 2026, people searched for IKEA by name about 445,000 times worldwide, about the same as the previous year. These searches made up 22% of all global gaming desk brand searches, placing IKEA second out of eight brands. When we asked both ChatGPT and Google AI Overviews about gaming desk brands, IKEA appeared in four of the five answers and was the fourth most recommended of the eight.

Search and AI answers in September 2026

IKEA is the second most searched of 8 competitors and the fourth most recommended in AI answers.

  1. SecretlabShare of searches 43.9%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
  2. IKEAShare of searches 22%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th
  3. AtlanticShare of searches 12.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. Eureka ErgonomicShare of searches 8.1%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
  5. ArozziShare of searches 8%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd

+3 more

IKEA website (opens in a new tab)

Follow IKEA and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top gaming desk brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, IKEA was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. IKEA is the fourth most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Secretlab1st
  2. Arozzi2nd
  3. FlexiSpot3rd
  4. IKEA4th
  5. Eureka Ergonomic5th
  6. Atlantic–
  7. RESPAWN–
  8. Mr IRONSTONE–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • IKEA4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Arozzi4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Secretlab3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • FlexiSpot3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Eureka Ergonomic2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Atlantic0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • RESPAWN0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Mr IRONSTONE0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about gaming desk brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which gaming desk brands compete with IKEA?

IKEA against gaming desk brands worldwide, by month

Share of searches by month for Secretlab, IKEA, Atlantic, Eureka Ergonomic, Arozzi, RESPAWN. The figures are in the table below the chart.

View monthly share of searches table
MonthSecretlabIKEAAtlanticEureka ErgonomicArozziRESPAWNMr IRONSTONEFlexiSpot
Oct 202548.7%16.3%13.4%8.8%7.3%4.9%0.43%0.19%
Nov 202550.7%18.7%10.3%8.4%8.3%3%0.37%0.18%
Dec 202547.6%19.5%8.8%7.7%8.7%7.1%0.42%0.23%
Jan 202647.3%21.3%9.7%8.1%7.8%5.2%0.39%0.25%
Feb 202648.7%17.9%12.1%7.3%8%5.3%0.33%0.26%
Mar 202646.5%17.1%11.7%9.6%9.3%5.1%0.45%0.25%
Apr 202648.8%17.9%12.1%8.2%8%4.4%0.41%0.17%
May 202649.7%18.2%10.1%7.6%8.2%5.4%0.5%0.26%
Jun 202648.6%21.9%9.9%7%6.5%5.3%0.56%0.17%
Jul 202653%17.7%9.8%7.1%6.5%5.3%0.49%0.17%
Aug 202646.2%20.8%11.5%8.1%7.6%5.1%0.55%0.2%
Sep 202643.9%22%12.1%8.1%8%5.3%0.45%0.17%

  1. 1.Secretlab

    43.9%

    Held 1st. 44.4K estimated branded searches, -9.9% vs prior month. Share -2.3 points.

  2. 2.IKEA

    22%

    Held 2nd. 22.2K estimated branded searches, 0% vs prior month. Share +1.1 points.

  3. 3.Atlantic

    12.1%

    Held 3rd. 12.2K estimated branded searches, -0.33% vs prior month. Share +0.6 points.

  4. 4.Eureka Ergonomic

    8.1%

    Held 4th. 8.2K estimated branded searches, -4.8% vs prior month. Share 0 points.

  5. 5.Arozzi

    8%

    Held 5th. 8.1K estimated branded searches, 0% vs prior month. Share +0.4 points.

  6. 6.RESPAWN

    5.3%

    Held 6th. 5.4K estimated branded searches, 0% vs prior month. Share +0.3 points.

  7. 7.Mr IRONSTONE

    0.45%

    Held 7th. 460 estimated branded searches, -22% vs prior month. Share -0.1 points.

  8. 8.FlexiSpot

    0.17%

    Held 8th. 170 estimated branded searches, -19% vs prior month. Share 0 points.

Secretlab and FlexiSpot sell other things too, so only their searches that name this product count here, like “secretlab desk”.

Compare popularity between IKEA and its closest rivals

Every comparison with IKEA

55 comparisons

How has branded search demand for IKEA changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for IKEA worldwide held steady, from 446K to 445K.
  • Across the 12 months ending September 2026, IKEA’s share of searches among gaming desk brands worldwide increased from 16.3% to 22%.

How did search popularity change for gaming desk brands worldwide in September 2026?

5 changes

  1. In September 2026, IKEA gained share of searches among gaming desk brands worldwide, from 20.8% to 22%.

  2. In September 2026, Atlantic gained share of searches among gaming desk brands worldwide, from 11.5% to 12.1%.

  3. In September 2026, Secretlab lost share of searches among gaming desk brands worldwide, from 46.2% to 43.9%.

  4. Eureka Ergonomic’s share of searches among gaming desk brands worldwide has gained ground for 3 months in a row, from 7% to 8.1% in September 2026.

  5. Estimated monthly branded searches for FlexiSpot worldwide fell 19% over 12 measured months, from 210 to 170 in September 2026.

How are IKEA’s branded searches counted?

9 search terms

Brandwave collects information about searches that people make online using IKEA’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • ikea antilop
  • ikea bed frame
  • ikea curtains
  • ikea cushions
  • ikea desk lamp
  • ikea gaming desk
  • ikea garden bench
  • ikea high chair
  • ikea malm bed

Do you work for IKEA? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does IKEA compete?

IKEA is ranked in seven competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
High chairs2nd of 924.4%Show ranking
Curtain brands2nd of 929.6%Show ranking
Bed frames1st of 1347.8%Show ranking
Gaming desk brands2nd of 822%Shown above
Garden bench brands3rd of 90.89%Show ranking
Desk lamp brands2nd of 833.3%Show ranking
Cushion brands1st of 843.6%Show ranking
Creator with pink hair and a pink jacket

Is IKEA your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free