Brandwave

How popular isIKEA?

In September 2026, people searched for IKEA by name about 445,000 times worldwide, about the same as the previous year. These searches made up 0.89% of all global garden bench brand searches, placing IKEA third out of nine brands. When we asked both ChatGPT and Google AI Overviews about garden bench brands, IKEA appeared in all answers and was the most recommended of the nine.

Search and AI answers in September 2026

IKEA is the third most searched of 9 competitors and the most recommended in AI answers.

  1. POLYWOODShare of searches 91.3%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  2. KettlerShare of searches 6.7%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. IKEAShare of searches 0.89%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  4. RowlinsonShare of searches 0.35%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. Alexander RoseShare of searches 0.3%Mentioned in 1 of 5 AI answersPlace in AI recommendations 3rd

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Top garden bench brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, IKEA appeared in all five answers. IKEA is the most recommended of the nine.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. IKEA1st
  2. POLYWOOD2nd
  3. Alexander Rose3rd
  4. Forest Garden3rd
  5. HAY5th
  6. Kettler–
  7. Rowlinson–
  8. VonHaus–
  9. Charles Bentley–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • IKEA5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • POLYWOOD4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • HAY2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Alexander Rose1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Forest Garden1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Kettler0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Rowlinson0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • VonHaus0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Charles Bentley0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about garden bench brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which garden bench brands compete with IKEA?

IKEA against garden bench brands worldwide, by month

Share of searches by month for POLYWOOD, Kettler, IKEA. The figures are in the table below the chart.

View monthly share of searches table
MonthPOLYWOODKettlerIKEARowlinsonAlexander RoseForest GardenHAYVonHausCharles Bentley
Oct 202593.3%4.5%1.1%0.34%0.28%0.21%0.09%0.04%0.08%
Nov 202593.4%4.5%1.1%0.23%0.32%0.17%0.09%0.04%0.06%
Dec 202594.5%3.7%0.91%0.19%0.33%0.09%0.09%0.05%0.07%
Jan 202691%6.6%1.3%0.35%0.28%0.17%0.13%0.04%0.09%
Feb 202689.7%8%1.1%0.34%0.28%0.31%0.16%0.03%0.06%
Mar 202683.3%13.7%1.4%0.5%0.4%0.3%0.16%0.11%0.12%
Apr 202683.7%13.8%1.2%0.48%0.33%0.16%0.11%0.11%0.11%
May 202683.6%13.7%1.2%0.54%0.39%0.2%0.11%0.06%0.13%
Jun 202686%11.5%1.2%0.49%0.31%0.17%0.11%0.06%0.13%
Jul 202680.8%16.2%1.2%0.81%0.53%0.23%0.12%0.07%0.16%
Aug 202683.5%13.7%1.2%0.7%0.42%0.16%0.13%0.11%0.11%
Sep 202691.3%6.7%0.89%0.35%0.3%0.14%0.14%0.11%0.1%

  1. 1.POLYWOOD

    91.3%

    Held 1st. 74K estimated branded searches, -18.2% vs prior month. Share +7.8 points.

  2. 2.Kettler

    6.7%

    Held 2nd. 5.4K estimated branded searches, -63.5% vs prior month. Share -7 points.

  3. 3.IKEA

    0.89%

    Held 3rd. 720 estimated branded searches, -44.6% vs prior month. Share -0.3 points.

  4. 4.Rowlinson

    0.35%

    Held 4th. 280 estimated branded searches, -63.2% vs prior month. Share -0.4 points.

  5. 5.Alexander Rose

    0.3%

    Held 5th. 240 estimated branded searches, -47.8% vs prior month. Share -0.1 points.

  6. 6.Forest Garden

    0.14%

    Held 6th. 110 estimated branded searches, -35.3% vs prior month. Share 0 points.

  7. 7.HAY

    0.14%

    Held 7th. 110 estimated branded searches, -21.4% vs prior month. Share 0 points.

  8. 8.VonHaus

    0.11%

    Moved from 9th to 8th. 90 estimated branded searches, -25% vs prior month. Share 0 points.

  9. 9.Charles Bentley

    0.1%

    Moved from 8th to 9th. 80 estimated branded searches, -33.3% vs prior month. Share 0 points.

Kettler, Rowlinson and 2 other brands sell other things too, so only their searches that name this product count here, like “kettler garden bench”.

Compare popularity between IKEA and its closest rivals

Every comparison with IKEA

55 comparisons

How has branded search demand for IKEA changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for IKEA worldwide held steady, from 446K to 445K.
  • Across the 12 months ending September 2026, IKEA’s share of searches among garden bench brands worldwide held steady, from 1.1% to 0.89%.

How did search popularity change for garden bench brands worldwide in September 2026?

6 changes

  1. In September 2026, POLYWOOD gained share of searches among garden bench brands worldwide, from 83.5% to 91.3%.

  2. In September 2026, Kettler lost share of searches among garden bench brands worldwide, from 13.7% to 6.7%.

  3. In September 2026, VonHaus rose from 9th to 8th among garden bench brands worldwide.

  4. In September 2026, Charles Bentley fell from 8th to 9th among garden bench brands worldwide.

  5. Estimated monthly branded searches for HAY worldwide rose 120% over 12 measured months, from 50 to 110 in September 2026.

  6. Estimated monthly branded searches for Alexander Rose worldwide rose 60% over 12 measured months, from 150 to 240 in September 2026.

How are IKEA’s branded searches counted?

9 search terms

Brandwave collects information about searches that people make online using IKEA’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • ikea antilop
  • ikea bed frame
  • ikea curtains
  • ikea cushions
  • ikea desk lamp
  • ikea gaming desk
  • ikea garden bench
  • ikea high chair
  • ikea malm bed

Do you work for IKEA? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does IKEA compete?

IKEA is ranked in seven competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
High chairs2nd of 924.4%Show ranking
Curtain brands2nd of 929.6%Show ranking
Bed frames1st of 1347.8%Show ranking
Gaming desk brands2nd of 822%Show ranking
Garden bench brands3rd of 90.89%Shown above
Desk lamp brands2nd of 833.3%Show ranking
Cushion brands1st of 843.6%Show ranking
Creator with pink hair and a pink jacket

Is IKEA your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

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