Brandwave

How popular isHAY?

In September 2026, people searched for HAY by name about 28,000 times worldwide, about the same as the previous year. These searches made up 15.9% of all global garden bench brand searches, placing HAY second out of eight brands. When we asked both ChatGPT and Google AI Overviews about garden bench brands, HAY appeared in two of the five answers and was the fourth most recommended of the eight.

Search and AI answers in September 2026

HAY is the second most searched of 8 competitors and the fourth most recommended in AI answers.

  1. POLYWOODShare of searches 42%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  2. HAYShare of searches 15.9%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  3. KettlerShare of searches 15.4%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. Forest GardenShare of searches 10.3%Mentioned in 1 of 5 AI answersPlace in AI recommendations 2nd
  5. VonHausShare of searches 8.4%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

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Top garden bench brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, HAY was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. HAY is the fourth most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. POLYWOOD1st
  2. Forest Garden2nd
  3. Alexander Rose2nd
  4. HAY4th
  5. Kettler–
  6. VonHaus–
  7. Charles Bentley–
  8. Rowlinson–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • POLYWOOD4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • HAY2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Forest Garden1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Alexander Rose1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Kettler0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • VonHaus0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Charles Bentley0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Rowlinson0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about garden bench brands

5 answers

  • Asked ChatGPT

    “Which garden bench brand should I buy?”

    1. 1Forest Garden
    2. 2POLYWOOD

  • Asked ChatGPT

    “What are the best garden bench brands?”

    1. 1Alexander Rose
    2. 2POLYWOOD
    3. 3HAY

  • Asked ChatGPT

    “What's the best garden bench brand for a small garden?”

    1. 1POLYWOOD
    2. 2HAY

  • Searched Google, AI Overview

    “wooden garden bench”

    1. Searched Google, AI Overview

      “outdoor bench for garden”

      1. 1POLYWOOD

    Not named in any answer:

    Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

    Which garden bench brands compete with HAY?

    HAY against garden bench brands worldwide, by month

    Share of searches by month for POLYWOOD, HAY, Kettler, Forest Garden, VonHaus, Charles Bentley. The figures are in the table below the chart.

    View monthly share of searches table
    MonthPOLYWOODHAYKettlerForest GardenVonHausCharles BentleyAlexander RoseRowlinson
    Oct 202532.9%18.6%22%12%9.8%1.9%2%0.67%
    Nov 202531.5%21.8%21.1%11.5%9.4%2.3%1.9%0.56%
    Dec 202528.5%22.6%23.3%10.4%10.4%2%2.1%0.51%
    Jan 202629.3%19%24%10.7%8.8%5.9%1.8%0.52%
    Feb 202636.9%17.1%20.2%11%7.4%4.9%1.9%0.61%
    Mar 202646.5%12.8%17.1%9.4%7.6%4.2%1.9%0.55%
    Apr 202656.1%9.5%13.8%7.5%7.5%3.4%1.6%0.54%
    May 202652%9.5%15.6%8.5%8.5%3.8%1.5%0.5%
    Jun 202649.7%9.1%14.9%10%10%4.5%1.4%0.48%
    Jul 202641.5%11.3%18.6%10.2%10.2%5.5%2.1%0.6%
    Aug 202643.4%11.9%15.9%10.7%8.7%7.1%1.9%0.48%
    Sep 202642%15.9%15.4%10.3%8.4%5.6%1.8%0.57%

    1. 1.POLYWOOD

      42%

      Held 1st. 74K estimated branded searches, -18.2% vs prior month. Share -1.4 points.

    2. 2.HAY

      15.9%

      Moved from 3rd to 2nd. 28K estimated branded searches, +13.4% vs prior month. Share +4.1 points.

    3. 3.Kettler

      15.4%

      Moved from 2nd to 3rd. 27.1K estimated branded searches, -18.1% vs prior month. Share -0.5 points.

    4. 4.Forest Garden

      10.3%

      Held 4th. 18.1K estimated branded searches, -18.5% vs prior month. Share -0.4 points.

    5. 5.VonHaus

      8.4%

      Held 5th. 14.8K estimated branded searches, -18.2% vs prior month. Share -0.3 points.

    6. 6.Charles Bentley

      5.6%

      Held 6th. 9.9K estimated branded searches, -33.1% vs prior month. Share -1.5 points.

    7. 7.Alexander Rose

      1.8%

      Held 7th. 3.1K estimated branded searches, -20.7% vs prior month. Share -0.1 points.

    8. 8.Rowlinson

      0.57%

      Held 8th. 1K estimated branded searches, 0% vs prior month. Share +0.1 points.

    Compare popularity between HAY and its closest rivals

    Every comparison with HAY

    7 comparisons

    How has branded search demand for HAY changed worldwide over the last 12 months?

    4 findings
    • Across the 12 months ending September 2026, estimated monthly branded searches for HAY worldwide held steady at 28K.
    • Across the 12 months ending September 2026, HAY’s share of searches among garden bench brands worldwide decreased from 18.6% to 15.9%.
    • Across the 12 months ending September 2026, HAY’s share of searches among garden bench brands worldwide peaked at 22.6% in December 2025 and was lowest at 9.1% in June 2026.
    • Across the 12 months ending September 2026, HAY rose from 3rd to 2nd among garden bench brands worldwide.

    How did search popularity change for garden bench brands worldwide in September 2026?

    4 changes

    1. In September 2026, HAY overtook Kettler to rank 2nd among garden bench brands worldwide, with 15.9% of the searches.

    2. In September 2026, Charles Bentley lost share of searches among garden bench brands worldwide, from 7.1% to 5.6%.

    3. In September 2026, POLYWOOD lost share of searches among garden bench brands worldwide, from 43.4% to 42%.

    4. Estimated monthly branded searches for Kettler worldwide fell 18.1% over 12 measured months, from 33.1K to 27.1K in September 2026.

    How are HAY’s branded searches counted?

    2 search terms

    Brandwave collects information about searches that people make online using HAY’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

    • hay design
    • hay furniture

    Do you work for HAY? To request corrections or removal please contact us via our support page and we will be happy to assist.

    How the Brand Demand Index is measured

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