IKEA vs West Elm:Which is searched more?
In September 2026, IKEA had more branded searches than West Elm among side Table brands worldwide. IKEA was estimated to have 55.6M branded searches compared to West Elm’s 1.2M, and held a 95.4% Share of Search versus West Elm’s 2.1%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, IKEA or West Elm?
Compare the side table brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for IKEA, West Elm. The figures are in the table below the chart.
View monthly share of search table
| Month | IKEA | Couch | West Elm | Skinny | Tray | Walnut |
|---|---|---|---|---|---|---|
| Oct 2025 | 95.3% | 2.1% | 2.1% | 0.52% | <0.01% | <0.01% |
| Nov 2025 | 93.9% | 2.5% | 3.1% | 0.51% | <0.01% | <0.01% |
| Dec 2025 | 95.3% | 2.1% | 2.1% | 0.52% | <0.01% | <0.01% |
| Jan 2026 | 94.7% | 2.6% | 2.1% | 0.63% | <0.01% | <0.01% |
| Feb 2026 | 94.9% | 2.5% | 2.1% | 0.51% | <0.01% | <0.01% |
| Mar 2026 | 94.7% | 2.5% | 2.1% | 0.63% | <0.01% | <0.01% |
| Apr 2026 | 94.9% | 2.5% | 2.1% | 0.51% | <0.01% | <0.01% |
| May 2026 | 94.3% | 2.5% | 2.5% | 0.62% | <0.01% | <0.01% |
| Jun 2026 | 95.3% | 2.1% | 2.1% | 0.52% | <0.01% | <0.01% |
| Jul 2026 | 94.9% | 2.5% | 2.1% | 0.51% | <0.01% | <0.01% |
| Aug 2026 | 95.4% | 2.1% | 2.1% | 0.42% | <0.01% | <0.01% |
| Sep 2026 | 95.4% | 2.1% | 2.1% | 0.42% | <0.01% | <0.01% |
How has the IKEA and West Elm comparison changed over the last 12 months?
3 findings
- IKEA was ahead of West Elm in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, IKEA’s estimated Share of Search among side Table brands worldwide moved from 95.3% to 95.4%, and its estimated monthly branded searches held steady at 55.6M.
- Across the 12 months ending September 2026, West Elm’s estimated Share of Search among side Table brands worldwide held steady at 2.1%, and its estimated monthly branded searches held steady at 1.2M.
How did search popularity change for side Table brands worldwide in September 2026?
0 changes
Neither IKEA nor West Elm moved beyond provider rounding among side Table brands in September 2026.
Other head-to-heads among side Table brands
How each brand is measured
Brandwave collects information about searches that people make online using IKEA’s and West Elm’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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