Brandwave

How popular isWest Elm?

In September 2026, people searched for West Elm by name about 1.2 million times worldwide, about the same as the previous year. These searches made up 1.9% of all global curtain brand searches, placing West Elm fifth out of eight brands. When we asked both ChatGPT and Google AI Overviews about curtain brands, West Elm appeared in three of the five answers and was the third most recommended of the eight.

Search and AI answers in September 2026

West Elm is the fifth most searched of 8 competitors and the third most recommended in AI answers.

  1. IKEAShare of searches 85.2%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  2. DunelmShare of searches 5.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. John LewisShare of searches 4.2%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. Pottery BarnShare of searches 3.4%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  5. West ElmShare of searches 1.9%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd

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Top curtain brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, West Elm was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. West Elm is the third most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Pottery Barn1st
  2. IKEA2nd
  3. West Elm3rd
  4. Dunelm–
  5. John Lewis–
  6. Next–
  7. Hillarys–
  8. Habitat–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • IKEA4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Pottery Barn4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • West Elm3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Dunelm0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • John Lewis0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Next0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Hillarys0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Habitat0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about curtain brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Which curtain brands compete with West Elm?

West Elm against curtain brands worldwide, by month

Share of searches by month for IKEA, Dunelm, John Lewis, Pottery Barn, West Elm. The figures are in the table below the chart.

View monthly share of searches table
MonthIKEADunelmJohn LewisPottery BarnWest ElmNextHillarysHabitat
Oct 202583.5%6.1%5%3.4%1.8%0.11%<0.01%<0.01%
Nov 202579.5%5.8%7.1%4.8%2.6%0.13%0.01%<0.01%
Dec 202580.9%6%7.3%4%1.8%0.11%<0.01%<0.01%
Jan 202682.9%6.1%5%4.1%1.8%0.11%0.01%<0.01%
Feb 202682.9%6.1%5%4.1%1.8%0.13%0.01%<0.01%
Mar 202681.9%6%6%4%1.8%0.16%0.01%<0.01%
Apr 202683.5%6.1%5%3.4%1.8%0.17%<0.01%<0.01%
May 202683.1%6.1%5%3.3%2.2%0.2%<0.01%<0.01%
Jun 202683.5%6.1%5%3.4%1.8%0.17%<0.01%<0.01%
Jul 202683.8%5%5%4.1%1.8%0.17%<0.01%<0.01%
Aug 202684.3%6.2%4.2%3.4%1.8%0.14%0.01%<0.01%
Sep 202685.2%5.1%4.2%3.4%1.9%0.14%0.01%<0.01%

  1. 1.IKEA

    85.2%

    Held 1st. 55.6M estimated branded searches, 0% vs prior month. Share +1 points.

  2. 2.Dunelm

    5.1%

    Held 2nd. 3.4M estimated branded searches, -18.1% vs prior month. Share -1.1 points.

  3. 3.John Lewis

    4.2%

    Held 3rd. 2.7M estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Pottery Barn

    3.4%

    Held 4th. 2.2M estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.West Elm

    1.9%

    Held 5th. 1.2M estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Next

    0.14%

    Held 6th. 90.5K estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.Hillarys

    0.01%

    Held 7th. 6.6K estimated branded searches, 0% vs prior month. Share 0 points.

  8. 8.Habitat

    <0.01%

    Held 8th. 3.6K estimated branded searches, +24.1% vs prior month. Share 0 points.

Compare popularity between West Elm and its closest rivals

Every comparison with West Elm

21 comparisons

How has branded search demand for West Elm changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for West Elm worldwide held steady at 1.2M.
  • Across the 12 months ending September 2026, West Elm’s share of searches among curtain brands worldwide held steady, from 1.8% to 1.9%.

How did search popularity change for curtain brands worldwide in September 2026?

5 changes

  1. In September 2026, IKEA gained share of searches among curtain brands worldwide, from 84.3% to 85.2%.

  2. In September 2026, Dunelm lost share of searches among curtain brands worldwide, from 6.2% to 5.1%.

  3. Estimated monthly branded searches for Next worldwide rose 22.3% over 12 measured months, from 74K to 90.5K in September 2026.

  4. Estimated monthly branded searches for John Lewis worldwide fell 18.2% over 12 measured months, from 3.4M to 2.7M in September 2026.

  5. Estimated monthly branded searches for Habitat worldwide fell 18.2% over 12 measured months, from 4.4K to 3.6K in September 2026.

How are West Elm’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using West Elm’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • west elm

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How the Brand Demand Index is measured

Where does West Elm compete?

West Elm is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Curtain brands5th of 81.9%Shown above
Cushion brands5th of 81.9%Show ranking
Rug brands2nd of 1127.8%Show ranking
Creator with pink hair and a pink jacket

Is West Elm your brand?

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