Brandwave

How popular isNordic Knots in search?

In August 2026, there were an estimated 18.1K branded searches for Nordic Knots worldwide which is up 82.8% over the last 11 months. Nordic Knots holds 1.1% estimated Share of Search among rug brands worldwide and is ranked 3rd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. West Elm73.3%
  2. Rugs USA24.2%
  3. Nordic Knots1.1%
  4. Miss Amara0.89%
  5. Beni Rugs0.4%
  6. Rug Culture0.14%
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Which rug brands compete with Nordic Knots?

Nordic Knots against rug brands worldwide, by month

Share of Search by month for West Elm, Rugs USA, Nordic Knots. The figures are in the table below the chart.

View monthly share of search table
MonthWest ElmRugs USANordic KnotsMiss AmaraBeni RugsRug Culture
Oct 202576.5%20.8%0.62%1.4%0.62%0.12%
Nov 202580.1%17.7%0.53%1.2%0.43%0.08%
Dec 202576.9%20.9%0.62%0.93%0.51%0.1%
Jan 202673.4%24.3%0.89%0.89%0.49%0.11%
Feb 202673.4%24.3%0.89%0.89%0.48%0.12%
Mar 202673%24.2%1.1%1.1%0.48%0.14%
Apr 202673.2%24.3%0.89%1.1%0.4%0.14%
May 202673.5%24.3%0.89%0.89%0.33%0.11%
Jun 202672.8%24.1%1.1%1.3%0.48%0.17%
Jul 202669.4%28%1%1%0.37%0.17%
Aug 202673.3%24.2%1.1%0.89%0.4%0.14%
Sep 2026——————

  1. 1.West Elm

    73.3%

    Held 1st. 1.2M estimated branded searches, +22% vs prior month. Share +3.9 points.

  2. 2.Rugs USA

    24.2%

    Held 2nd. 403K estimated branded searches, -0.16% vs prior month. Share -3.8 points.

  3. 3.Nordic Knots

    1.1%

    Moved from 4th to 3rd. 18.1K estimated branded searches, +22.3% vs prior month. Share +0.1 points.

  4. 4.Miss Amara

    0.89%

    Moved from 3rd to 4th. 14.8K estimated branded searches, 0% vs prior month. Share -0.1 points.

  5. 5.Beni Rugs

    0.4%

    Held 5th. 6.6K estimated branded searches, +22.2% vs prior month. Share 0 points.

  6. 6.Rug Culture

    0.14%

    Held 6th. 2.4K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Nordic Knots and its closest rivals

How has branded search demand for Nordic Knots changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Nordic Knots worldwide rose from 9.9K to 18.1K.
  • Across the 11 months ending August 2026, Nordic Knots rose from 5th to 3rd among rug brands worldwide.

How did search popularity change for rug brands worldwide in August 2026?

  1. In August 2026, West Elm gained estimated Share of Search among rug brands worldwide, from 69.4% to 73.3%.

  2. In August 2026, Rugs USA lost estimated Share of Search among rug brands worldwide, from 28% to 24.2%.

  3. In August 2026, Nordic Knots rose from 4th to 3rd among rug brands worldwide.

  4. In August 2026, Miss Amara fell from 3rd to 4th among rug brands worldwide.

  5. Estimated monthly branded searches for Rug Culture worldwide rose 26.3% over 11 measured months, from 1.9K to 2.4K in August 2026.

  6. Estimated monthly branded searches for Beni Rugs worldwide fell 33.3% over 11 measured months, from 9.9K to 6.6K in August 2026.

How is Nordic Knots measured?

Brandwave collects information about searches that people make online using Nordic Knots’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • nordic knots rugs

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How the Brand Demand Index is measured

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