Beni Rugs vs Nordic Knots:Which is searched more?
In August 2026, Nordic Knots had more branded searches than Beni Rugs among rug brands worldwide. Nordic Knots was estimated to have 109K branded searches compared to Beni Rugs’ 6.6K, and held a 6.2% Share of Search versus Beni Rugs’ 0.38%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Beni Rugs or Nordic Knots?
Compare the rug brands people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Nordic Knots, Beni Rugs. The figures are in the table below the chart.
View monthly share of search table
| Month | Nordic Knots | Beni Rugs |
|---|---|---|
| Oct 2025 | 5% | 0.59% |
| Nov 2025 | 4.3% | 0.42% |
| Dec 2025 | 4.3% | 0.49% |
| Jan 2026 | 5.1% | 0.47% |
| Feb 2026 | 6% | 0.46% |
| Mar 2026 | 6.2% | 0.46% |
| Apr 2026 | 6% | 0.38% |
| May 2026 | 5.1% | 0.31% |
| Jun 2026 | 5.3% | 0.46% |
| Jul 2026 | 5.9% | 0.36% |
| Aug 2026 | 6.2% | 0.38% |
| Sep 2026 | — | — |
How has the Beni Rugs and Nordic Knots comparison changed over the last 12 months?
3 findings
- Nordic Knots was ahead of Beni Rugs in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Beni Rugs’ estimated Share of Search among rug brands worldwide moved from 0.59% to 0.38%, and its estimated monthly branded searches moved from 9.9K to 6.6K.
- Across the 11 months ending August 2026, Nordic Knots’ estimated Share of Search among rug brands worldwide moved from 5% to 6.2%, and its estimated monthly branded searches moved from 83.9K to 109K.
How did search popularity change for rug brands worldwide in August 2026?
2 changes
Nordic Knots’ estimated Share of Search among rug brands worldwide has gained ground for 3 months in a row, from 5.1% to 6.2% in August 2026.
Estimated monthly branded searches for Beni Rugs worldwide fell 33.3% over 11 measured months, from 9.9K to 6.6K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Beni Rugs’ and Nordic Knots’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Beni Rugs
1 branded search term
- beni rugs
Nordic Knots
2 branded search terms
- nordic knots
- nordic knots rugs
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.