Brandwave

Rug brands:Which brands are most popular in search?

In August 2026, West Elm was the most searched among rug brands worldwide, with an estimated 1.2M branded searches and 73.3% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. West Elm73.3%
  2. Rugs USA24.2%
  3. Nordic Knots1.1%
  4. Miss Amara0.89%
  5. Beni Rugs0.4%
  6. Rug Culture0.14%

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Share of SearchLeaderboard

Compare the rug brands people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among rug brands worldwide, by month

Share of Search by month for West Elm, Rugs USA. The figures are in the table below the chart.

View monthly share of search table
MonthWest ElmRugs USANordic KnotsMiss AmaraBeni RugsRug Culture
Oct 202576.5%20.8%0.62%1.4%0.62%0.12%
Nov 202580.1%17.7%0.53%1.2%0.43%0.08%
Dec 202576.9%20.9%0.62%0.93%0.51%0.1%
Jan 202673.4%24.3%0.89%0.89%0.49%0.11%
Feb 202673.4%24.3%0.89%0.89%0.48%0.12%
Mar 202673%24.2%1.1%1.1%0.48%0.14%
Apr 202673.2%24.3%0.89%1.1%0.4%0.14%
May 202673.5%24.3%0.89%0.89%0.33%0.11%
Jun 202672.8%24.1%1.1%1.3%0.48%0.17%
Jul 202669.4%28%1%1%0.37%0.17%
Aug 202673.3%24.2%1.1%0.89%0.4%0.14%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.West Elm

    73.3%

    Held 1st. 1.2M estimated branded searches, +22% vs prior month. Share +3.9 points.

  2. 2.Rugs USA

    24.2%

    Held 2nd. 403K estimated branded searches, -0.16% vs prior month. Share -3.8 points.

  3. 3.Nordic Knots

    1.1%

    Moved from 4th to 3rd. 18.1K estimated branded searches, +22.3% vs prior month. Share +0.1 points.

  4. 4.Miss Amara

    0.89%

    Moved from 3rd to 4th. 14.8K estimated branded searches, 0% vs prior month. Share -0.1 points.

  5. 5.Beni Rugs

    0.4%

    Held 5th. 6.6K estimated branded searches, +22.2% vs prior month. Share 0 points.

  6. 6.Rug Culture

    0.14%

    Held 6th. 2.4K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among rug brands worldwide?

In August 2026, West Elm was the most searched among rug brands worldwide, with an estimated 1.2M branded searches and 73.3% estimated Share of Search within this set. Rugs USA is in 2nd place, 49.1 percentage points behind at 24.2% Share of Search.

Global rug brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
West Elm76.5% → 73.3%80.1%Nov 202569.4%Jul 20261st
Rugs USA20.8% → 24.2%28%Jul 202617.7%Nov 20252nd
Nordic Knots0.62% → 1.1%1.1%Aug 20260.53%Nov 20255th → 3rd
Miss Amara1.4% → 0.89%1.4%Oct 20250.89%Feb 20263rd → 4th
Beni Rugs0.62% → 0.4%0.62%Oct 20250.33%May 20264th → 5th
Rug Culture0.12% → 0.14%0.17%Jun 20260.08%Nov 20256th

Each finding as a sentence

  • Across the 11 months ending August 2026, West Elm’s estimated Share of Search among rug brands worldwide decreased from 76.5% to 73.3%.
  • Across the 11 months ending August 2026, Rugs USA’s estimated Share of Search among rug brands worldwide increased from 20.8% to 24.2%.
  • Across the 11 months ending August 2026, Miss Amara’s estimated Share of Search among rug brands worldwide decreased from 1.4% to 0.89%.
  • Across the 11 months ending August 2026, West Elm’s estimated Share of Search among rug brands worldwide peaked at 80.1% in November 2025 and was lowest at 69.4% in July 2026.
  • Across the 11 months ending August 2026, Rugs USA’s estimated Share of Search among rug brands worldwide peaked at 28% in July 2026 and was lowest at 17.7% in November 2025.
  • Across the 11 months ending August 2026, Nordic Knots rose from 5th to 3rd among rug brands worldwide.
  • Across the 11 months ending August 2026, Miss Amara fell from 3rd to 4th among rug brands worldwide.
  • Across the 11 months ending August 2026, Beni Rugs fell from 4th to 5th among rug brands worldwide.
  • Across the 11 months ending August 2026, Rug Culture held steady: its estimated Share of Search among rug brands worldwide moved less than 0.5 percentage points.

How did search popularity change for rug brands worldwide in August 2026?

  1. In August 2026, West Elm gained estimated Share of Search among rug brands worldwide, from 69.4% to 73.3%.

  2. In August 2026, Rugs USA lost estimated Share of Search among rug brands worldwide, from 28% to 24.2%.

  3. In August 2026, Nordic Knots rose from 4th to 3rd among rug brands worldwide.

  4. In August 2026, Miss Amara fell from 3rd to 4th among rug brands worldwide.

  5. Estimated monthly branded searches for Rug Culture worldwide rose 26.3% over 11 measured months, from 1.9K to 2.4K in August 2026.

  6. Estimated monthly branded searches for Beni Rugs worldwide fell 33.3% over 11 measured months, from 9.9K to 6.6K in August 2026.

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