Brandwave

Rugs USA vs Safavieh:Which is more popular?

In September 2026, Rugs USA had more branded searches than Safavieh among rug brands worldwide. Rugs USA had about 201,000 branded searches, while Safavieh had 33,100. Rugs USA made up 4.6% of all rug brand searches we track, and Safavieh accounted for 0.75%. When we asked ChatGPT and Google AI Overviews about rug brands, Safavieh appeared in three of the five answers and Rugs USA in one. Safavieh was mentioned before Rugs USA in two out of three answers that named either.

Among rug brands worldwide in September 2026

Who do people search for more?

Rugs USA, about 6 searches for every 1 for Safavieh

Rugs USA 201K searchesSafavieh 33.1K searches

Who does AI mention more?

Safavieh, mentioned in 3 of 5 answers, Rugs USA in 1

Safavieh in 3 of 5Rugs USA in 1 of 5

Who does AI recommend more?

Safavieh, named ahead of Rugs USA in 2 of 3 answers

Safavieh first in 2Rugs USA first in 1

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Top rug brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Safavieh was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Rugs USA was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Safavieh was listed before Rugs USA in two out of three answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Loloi1st
  2. Ruggable2nd
  3. Revival3rd
  4. Safavieh4th
  5. Pottery Barn5th
  6. Rugs USA6th
  7. West Elm7th
  8. Nordic Knots7th
  9. Miss Amara–
  10. Beni Rugs–
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Ruggable4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Revival4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Loloi4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Safavieh3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Pottery Barn2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • West Elm1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Rugs USA1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Nordic Knots1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Miss Amara0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Beni Rugs0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+1 more

See every answer about rug brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Rugs USA or Safavieh more popular in search?

This chart shows how often people search Google for Rugs USA and Safavieh by name. Each line represents a brand's share of searches for all 11 rug brands we track, month by month, from English-language searches worldwide.

Rugs USA and Safavieh among rug brands worldwide, by month

Share of searches by month for Rugs USA, Safavieh. The figures are in the table below the chart.

View monthly share of searches table
MonthPottery BarnWest ElmRuggableRugs USANordic KnotsRevivalSafaviehLoloiMiss AmaraBeni RugsRug Culture
Oct 202550.9%27.7%12.5%3.7%1.9%1.4%0.75%0.34%0.5%0.22%0.04%
Nov 202552.9%28.9%10.6%3.2%1.6%1.4%0.52%0.23%0.43%0.16%0.03%
Dec 202556.4%25.1%11.3%3.4%1.4%1%0.56%0.3%0.3%0.17%0.03%
Jan 202655.5%24.7%11.1%4.1%1.8%1.2%0.67%0.3%0.3%0.16%0.04%
Feb 202655.3%24.7%11.1%4.1%2.1%1.2%0.67%0.37%0.3%0.16%0.04%
Mar 202655%24.5%11%4%2.2%1.5%0.81%0.36%0.36%0.16%0.05%
Apr 202650%27.3%12.3%4.5%2.4%1.7%0.9%0.4%0.4%0.15%0.05%
May 202646.7%31.1%11.5%5.1%2.3%1.5%0.84%0.38%0.38%0.14%0.05%
Jun 202650.2%27.4%12.3%4.5%2.1%1.4%0.91%0.5%0.5%0.18%0.07%
Jul 202654.4%24.3%10.9%4.9%2.2%1.5%0.8%0.44%0.36%0.13%0.06%
Aug 202651.2%27.9%10.3%4.6%2.5%1.7%0.93%0.41%0.34%0.15%0.05%
Sep 202651.1%27.8%10.3%4.6%2.8%1.7%0.75%0.41%0.34%0.15%0.04%

How has the Rugs USA and Safavieh comparison changed over the last 12 months?

3 findings
  • Rugs USA was ahead of Safavieh in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Rugs USA’s share of searches among rug brands worldwide moved from 3.7% to 4.6%, and its estimated monthly branded searches moved from 165K to 201K.
  • Across the 12 months ending September 2026, Safavieh’s share of searches among rug brands worldwide held steady at 0.75%, and its estimated monthly branded searches held steady at 33.1K.

How did search popularity change for rug brands worldwide in September 2026?

1 change

  1. Estimated monthly branded searches for Rugs USA worldwide rose 21.8% over 12 measured months, from 165K to 201K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Rugs USA’s and Safavieh’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Rugs USA

1 branded search term

  • rugs usa

Safavieh

1 branded search term

  • safavieh

How the Brand Demand Index is measured

Other head-to-heads among rug brands

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