Brandwave

How popular isSafavieh?

In September 2026, people searched for Safavieh by name about 33,100 times worldwide, about the same as the previous year. These searches made up 0.75% of all global rug brand searches, placing Safavieh seventh out of 11 brands. When we asked both ChatGPT and Google AI Overviews about rug brands, Safavieh appeared in three of the five answers and was the fourth most recommended of the 11.

Search and AI answers in September 2026

Safavieh is the seventh most searched of 11 competitors and the fourth most recommended in AI answers.

  1. Pottery BarnShare of searches 51.1%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
  2. West ElmShare of searches 27.8%Mentioned in 1 of 5 AI answersPlace in AI recommendations 7th
  3. RuggableShare of searches 10.3%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  4. Rugs USAShare of searches 4.6%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th
  5. SafaviehShare of searches 0.75%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th

+6 more

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Top rug brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Safavieh was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Safavieh is the fourth most recommended of the 11.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Loloi1st
  2. Ruggable2nd
  3. Revival3rd
  4. Safavieh4th
  5. Pottery Barn5th
  6. Rugs USA6th
  7. West Elm7th
  8. Nordic Knots7th
  9. Miss Amara–
  10. Beni Rugs–
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Ruggable4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Revival4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Loloi4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Safavieh3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Pottery Barn2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • West Elm1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Rugs USA1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Nordic Knots1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Miss Amara0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Beni Rugs0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+1 more

See every answer about rug brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which rug brands compete with Safavieh?

Safavieh against rug brands worldwide, by month

Share of searches by month for Pottery Barn, West Elm, Ruggable, Rugs USA, Nordic Knots, Safavieh. The figures are in the table below the chart.

View monthly share of searches table
MonthPottery BarnWest ElmRuggableRugs USANordic KnotsRevivalSafaviehLoloiMiss AmaraBeni RugsRug Culture
Oct 202550.9%27.7%12.5%3.7%1.9%1.4%0.75%0.34%0.5%0.22%0.04%
Nov 202552.9%28.9%10.6%3.2%1.6%1.4%0.52%0.23%0.43%0.16%0.03%
Dec 202556.4%25.1%11.3%3.4%1.4%1%0.56%0.3%0.3%0.17%0.03%
Jan 202655.5%24.7%11.1%4.1%1.8%1.2%0.67%0.3%0.3%0.16%0.04%
Feb 202655.3%24.7%11.1%4.1%2.1%1.2%0.67%0.37%0.3%0.16%0.04%
Mar 202655%24.5%11%4%2.2%1.5%0.81%0.36%0.36%0.16%0.05%
Apr 202650%27.3%12.3%4.5%2.4%1.7%0.9%0.4%0.4%0.15%0.05%
May 202646.7%31.1%11.5%5.1%2.3%1.5%0.84%0.38%0.38%0.14%0.05%
Jun 202650.2%27.4%12.3%4.5%2.1%1.4%0.91%0.5%0.5%0.18%0.07%
Jul 202654.4%24.3%10.9%4.9%2.2%1.5%0.8%0.44%0.36%0.13%0.06%
Aug 202651.2%27.9%10.3%4.6%2.5%1.7%0.93%0.41%0.34%0.15%0.05%
Sep 202651.1%27.8%10.3%4.6%2.8%1.7%0.75%0.41%0.34%0.15%0.04%

  1. 1.Pottery Barn

    51.1%

    Held 1st. 2.2M estimated branded searches, 0% vs prior month. Share -0.1 points.

  2. 2.West Elm

    27.8%

    Held 2nd. 1.2M estimated branded searches, 0% vs prior month. Share -0.1 points.

  3. 3.Ruggable

    10.3%

    Held 3rd. 450K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Rugs USA

    4.6%

    Held 4th. 201K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Nordic Knots

    2.8%

    Held 5th. 125K estimated branded searches, +14.9% vs prior month. Share +0.4 points.

  6. 6.Revival

    1.7%

    Held 6th. 74K estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.Safavieh

    0.75%

    Held 7th. 33.1K estimated branded searches, -18.3% vs prior month. Share -0.2 points.

  8. 8.Loloi

    0.41%

    Held 8th. 18.1K estimated branded searches, 0% vs prior month. Share 0 points.

  9. 9.Miss Amara

    0.34%

    Held 9th. 14.8K estimated branded searches, 0% vs prior month. Share 0 points.

  10. 10.Beni Rugs

    0.15%

    Held 10th. 6.6K estimated branded searches, 0% vs prior month. Share 0 points.

  11. 11.Rug Culture

    0.04%

    Held 11th. 1.9K estimated branded searches, -20.8% vs prior month. Share 0 points.

Compare popularity between Safavieh and its closest rivals

Every comparison with Safavieh

10 comparisons

How has branded search demand for Safavieh changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Safavieh worldwide held steady at 33.1K.
  • Across the 12 months ending September 2026, Safavieh’s share of searches among rug brands worldwide held steady at 0.75%.

How did search popularity change for rug brands worldwide in September 2026?

6 changes

  1. Nordic Knots’ share of searches among rug brands worldwide has gained ground for 3 months in a row, from 2.1% to 2.8% in September 2026.

  2. Ruggable’s share of searches among rug brands worldwide has lost ground for 3 months in a row, from 12.3% to 10.3% in September 2026.

  3. Estimated monthly branded searches for Revival worldwide rose 22.3% over 12 measured months, from 60.5K to 74K in September 2026.

  4. Estimated monthly branded searches for Loloi worldwide rose 22.3% over 12 measured months, from 14.8K to 18.1K in September 2026.

  5. Estimated monthly branded searches for Rugs USA worldwide rose 21.8% over 12 measured months, from 165K to 201K in September 2026.

  6. Estimated monthly branded searches for Beni Rugs worldwide fell 33.3% over 12 measured months, from 9.9K to 6.6K in September 2026.

How are Safavieh’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Safavieh’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • safavieh

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How the Brand Demand Index is measured

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