Rug Culture vs Safavieh:Which is searched more?

Name: Rug Culture vs Safavieh: Which is searched more?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, Safavieh had more branded searches than Rug Culture among rug brands worldwide. Safavieh had about 33,100 branded searches, while Rug Culture had 1,900. Safavieh made up 0.75% of all rug brand searches we track, and Rug Culture accounted for 0.04%. These are worldwide searches for English-language branded terms.

Share of searches among rug brands worldwide in September 2026Is Rug Culture or Safavieh more popular in search?

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Is Rug Culture or Safavieh more popular in search?

Compare the rug brands people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Rug Culture and Safavieh among rug brands worldwide, by month

Month	Pottery Barn	West Elm	Ruggable	Rugs USA	Nordic Knots	Revival	Safavieh	Loloi	Miss Amara	Beni Rugs	Rug Culture
Oct 2025	50.9%	27.7%	12.5%	3.7%	1.9%	1.4%	0.75%	0.34%	0.5%	0.22%	0.04%
Nov 2025	52.9%	28.9%	10.6%	3.2%	1.6%	1.4%	0.52%	0.23%	0.43%	0.16%	0.03%
Dec 2025	56.4%	25.1%	11.3%	3.4%	1.4%	1%	0.56%	0.3%	0.3%	0.17%	0.03%
Jan 2026	55.5%	24.7%	11.1%	4.1%	1.8%	1.2%	0.67%	0.3%	0.3%	0.16%	0.04%
Feb 2026	55.3%	24.7%	11.1%	4.1%	2.1%	1.2%	0.67%	0.37%	0.3%	0.16%	0.04%
Mar 2026	55%	24.5%	11%	4%	2.2%	1.5%	0.81%	0.36%	0.36%	0.16%	0.05%
Apr 2026	50%	27.3%	12.3%	4.5%	2.4%	1.7%	0.9%	0.4%	0.4%	0.15%	0.05%
May 2026	46.7%	31.1%	11.5%	5.1%	2.3%	1.5%	0.84%	0.38%	0.38%	0.14%	0.05%
Jun 2026	50.2%	27.4%	12.3%	4.5%	2.1%	1.4%	0.91%	0.5%	0.5%	0.18%	0.07%
Jul 2026	54.4%	24.3%	10.9%	4.9%	2.2%	1.5%	0.8%	0.44%	0.36%	0.13%	0.06%
Aug 2026	51.2%	27.9%	10.3%	4.6%	2.5%	1.7%	0.93%	0.41%	0.34%	0.15%	0.05%
Sep 2026	51.1%	27.8%	10.3%	4.6%	2.8%	1.7%	0.75%	0.41%	0.34%	0.15%	0.04%

How has the Rug Culture and Safavieh comparison changed over the last 12 months?

3 findings

Safavieh was ahead of Rug Culture in every measured month of the 12 months ending September 2026.
Across the 12 months ending September 2026, Rug Culture’s share of searches among rug brands worldwide held steady at 0.04%, and its estimated monthly branded searches held steady at 1.9K.
Across the 12 months ending September 2026, Safavieh’s share of searches among rug brands worldwide held steady at 0.75%, and its estimated monthly branded searches held steady at 33.1K.

How did search popularity change for rug brands worldwide in September 2026?

0 changes

Neither Rug Culture nor Safavieh moved beyond provider rounding among rug brands in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Rug Culture’s and Safavieh’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.