Brandwave

How popular isRug Culture in search?

In August 2026, there were an estimated 2.4K branded searches for Rug Culture worldwide which is up 26.3% over the last 11 months. Rug Culture holds 0.14% estimated Share of Search among rug brands worldwide and is ranked 6th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. West Elm69.5%
  2. Rugs USA23%
  3. Nordic Knots6.2%
  4. Miss Amara0.84%
  5. Beni Rugs0.38%
  6. Rug Culture0.14%
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Which rug brands compete with Rug Culture?

Rug Culture against rug brands worldwide, by month

Share of Search by month for West Elm, Rugs USA, Nordic Knots, Rug Culture. The figures are in the table below the chart.

View monthly share of search table
MonthWest ElmRugs USANordic KnotsMiss AmaraBeni RugsRug Culture
Oct 202573.1%19.8%5%1.3%0.59%0.11%
Nov 202577.1%17%4.3%1.1%0.42%0.08%
Dec 202574.1%20.1%4.3%0.9%0.49%0.1%
Jan 202670.2%23.2%5.1%0.85%0.47%0.11%
Feb 202669.6%23%6%0.84%0.46%0.11%
Mar 202669.3%22.9%6.2%1%0.46%0.13%
Apr 202669.5%23%6%1%0.38%0.13%
May 202670.4%23.3%5.1%0.85%0.31%0.11%
Jun 202669.7%23.1%5.3%1.3%0.46%0.17%
Jul 202666%26.6%5.9%0.98%0.36%0.16%
Aug 202669.5%23%6.2%0.84%0.38%0.14%
Sep 2026——————

  1. 1.West Elm

    69.5%

    Held 1st. 1.2M estimated branded searches, +22% vs prior month. Share +3.5 points.

  2. 2.Rugs USA

    23%

    Held 2nd. 403K estimated branded searches, -0.16% vs prior month. Share -3.7 points.

  3. 3.Nordic Knots

    6.2%

    Held 3rd. 109K estimated branded searches, +22.3% vs prior month. Share +0.3 points.

  4. 4.Miss Amara

    0.84%

    Held 4th. 14.8K estimated branded searches, 0% vs prior month. Share -0.1 points.

  5. 5.Beni Rugs

    0.38%

    Held 5th. 6.6K estimated branded searches, +22.2% vs prior month. Share 0 points.

  6. 6.Rug Culture

    0.14%

    Held 6th. 2.4K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Rug Culture and its closest rivals

Every comparison with Rug Culture

How has branded search demand for Rug Culture changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Rug Culture worldwide rose from 1.9K to 2.4K.
  • Across the 11 months ending August 2026, Rug Culture’s estimated Share of Search among rug brands worldwide held steady, from 0.11% to 0.14%.

How did search popularity change for rug brands worldwide in August 2026?

  1. In August 2026, West Elm gained estimated Share of Search among rug brands worldwide, from 66% to 69.5%.

  2. In August 2026, Rugs USA lost estimated Share of Search among rug brands worldwide, from 26.6% to 23%.

  3. Nordic Knots’ estimated Share of Search among rug brands worldwide has gained ground for 3 months in a row, from 5.1% to 6.2% in August 2026.

  4. Estimated monthly branded searches for Rug Culture worldwide rose 26.3% over 11 measured months, from 1.9K to 2.4K in August 2026.

  5. Estimated monthly branded searches for Beni Rugs worldwide fell 33.3% over 11 measured months, from 9.9K to 6.6K in August 2026.

  6. Estimated monthly branded searches for Miss Amara worldwide fell 33.3% over 11 measured months, from 22.2K to 14.8K in August 2026.

How is Rug Culture measured?

Brandwave collects information about searches that people make online using Rug Culture’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • rug culture

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How the Brand Demand Index is measured

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