Rug Culture vs West Elm:Which is more popular by branded search?
In August 2026, West Elm had more branded searches than Rug Culture among rug brands worldwide. West Elm was estimated to have 1.2M branded searches compared to Rug Culture’s 2.4K, and held a 73.3% Share of Search versus Rug Culture’s 0.14%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Rug Culture or West Elm?
Compare the rug brands people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for West Elm, Rug Culture. The figures are in the table below the chart.
View monthly share of search table
| Month | West Elm | Rugs USA | Nordic Knots | Miss Amara | Beni Rugs | Rug Culture |
|---|---|---|---|---|---|---|
| Oct 2025 | 76.5% | 20.8% | 0.62% | 1.4% | 0.62% | 0.12% |
| Nov 2025 | 80.1% | 17.7% | 0.53% | 1.2% | 0.43% | 0.08% |
| Dec 2025 | 76.9% | 20.9% | 0.62% | 0.93% | 0.51% | 0.1% |
| Jan 2026 | 73.4% | 24.3% | 0.89% | 0.89% | 0.49% | 0.11% |
| Feb 2026 | 73.4% | 24.3% | 0.89% | 0.89% | 0.48% | 0.12% |
| Mar 2026 | 73% | 24.2% | 1.1% | 1.1% | 0.48% | 0.14% |
| Apr 2026 | 73.2% | 24.3% | 0.89% | 1.1% | 0.4% | 0.14% |
| May 2026 | 73.5% | 24.3% | 0.89% | 0.89% | 0.33% | 0.11% |
| Jun 2026 | 72.8% | 24.1% | 1.1% | 1.3% | 0.48% | 0.17% |
| Jul 2026 | 69.4% | 28% | 1% | 1% | 0.37% | 0.17% |
| Aug 2026 | 73.3% | 24.2% | 1.1% | 0.89% | 0.4% | 0.14% |
| Sep 2026 | — | — | — | — | — | — |
How has the Rug Culture and West Elm comparison changed over the last 12 months?
3 findings
- West Elm was ahead of Rug Culture in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Rug Culture’s estimated Share of Search among rug brands worldwide moved from 0.12% to 0.14%, and its estimated monthly branded searches moved from 1.9K to 2.4K.
- Across the 11 months ending August 2026, West Elm’s estimated Share of Search among rug brands worldwide moved from 76.5% to 73.3%, and its estimated monthly branded searches held steady at 1.2M.
How did search popularity change for rug brands worldwide in August 2026?
2 changes
In August 2026, West Elm gained estimated Share of Search among rug brands worldwide, from 69.4% to 73.3%.
Estimated monthly branded searches for Rug Culture worldwide rose 26.3% over 11 measured months, from 1.9K to 2.4K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Rug Culture’s and West Elm’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Rug Culture
1 branded search term
- rug culture
West Elm
1 branded search term
- west elm
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.