Nordic Knots vs Rugs USA:Which is more popular by branded search?
In August 2026, Rugs USA had more branded searches than Nordic Knots among rug brands worldwide. Rugs USA was estimated to have 403K branded searches compared to Nordic Knots’ 18.1K, and held a 24.2% Share of Search versus Nordic Knots’ 1.1%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Nordic Knots or Rugs USA?
Compare the rug brands people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Rugs USA, Nordic Knots. The figures are in the table below the chart.
View monthly share of search table
| Month | West Elm | Rugs USA | Nordic Knots | Miss Amara | Beni Rugs | Rug Culture |
|---|---|---|---|---|---|---|
| Oct 2025 | 76.5% | 20.8% | 0.62% | 1.4% | 0.62% | 0.12% |
| Nov 2025 | 80.1% | 17.7% | 0.53% | 1.2% | 0.43% | 0.08% |
| Dec 2025 | 76.9% | 20.9% | 0.62% | 0.93% | 0.51% | 0.1% |
| Jan 2026 | 73.4% | 24.3% | 0.89% | 0.89% | 0.49% | 0.11% |
| Feb 2026 | 73.4% | 24.3% | 0.89% | 0.89% | 0.48% | 0.12% |
| Mar 2026 | 73% | 24.2% | 1.1% | 1.1% | 0.48% | 0.14% |
| Apr 2026 | 73.2% | 24.3% | 0.89% | 1.1% | 0.4% | 0.14% |
| May 2026 | 73.5% | 24.3% | 0.89% | 0.89% | 0.33% | 0.11% |
| Jun 2026 | 72.8% | 24.1% | 1.1% | 1.3% | 0.48% | 0.17% |
| Jul 2026 | 69.4% | 28% | 1% | 1% | 0.37% | 0.17% |
| Aug 2026 | 73.3% | 24.2% | 1.1% | 0.89% | 0.4% | 0.14% |
| Sep 2026 | — | — | — | — | — | — |
How has the Nordic Knots and Rugs USA comparison changed over the last 12 months?
3 findings
- Rugs USA was ahead of Nordic Knots in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Nordic Knots’ estimated Share of Search among rug brands worldwide moved from 0.62% to 1.1%, and its estimated monthly branded searches moved from 9.9K to 18.1K.
- Across the 11 months ending August 2026, Rugs USA’s estimated Share of Search among rug brands worldwide moved from 20.8% to 24.2%, and its estimated monthly branded searches moved from 331K to 403K.
How did search popularity change for rug brands worldwide in August 2026?
2 changes
In August 2026, Rugs USA lost estimated Share of Search among rug brands worldwide, from 28% to 24.2%.
In August 2026, Nordic Knots rose from 4th to 3rd among rug brands worldwide.
How each brand is measured
Brandwave collects information about searches that people make online using Nordic Knots’ and Rugs USA’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Nordic Knots
1 branded search term
- nordic knots rugs
Rugs USA
6 branded search terms
- rugs usa
- rugs usa rugs
- rugs usa washable rug
- rugs usa washable rugs
- rugsusa com
- washable rugs rugs usa
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.