Ruggable vs Safavieh:Which is more popular?
In September 2026, Ruggable had more branded searches than Safavieh among rug brands worldwide. Ruggable had about 450,000 branded searches, while Safavieh had 33,100. Ruggable made up 10.3% of all rug brand searches we track, and Safavieh accounted for 0.75%. When we asked ChatGPT and Google AI Overviews about rug brands, Ruggable appeared in four of the five answers and Safavieh in three. Ruggable was mentioned before Safavieh in three out of four answers.
Who do people search for more?
Ruggable, about 14 searches for every 1 for Safavieh
Who does AI mention more?
Ruggable, mentioned in 4 of 5 answers, Safavieh in 3
Who does AI recommend more?
Ruggable, named ahead of Safavieh in 3 of 4 answers
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Top rug brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Ruggable was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Safavieh was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Ruggable was listed before Safavieh in three out of four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Loloi1st
- Ruggable2nd
Revival3rd- Safavieh4th
Pottery Barn5th
Rugs USA6th
West Elm7th
Nordic Knots7th
Miss Amara–
Beni Rugs–- +1 more
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Ruggable4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Revival4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Loloi4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Safavieh3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Pottery Barn2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- West Elm1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Rugs USA1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Nordic Knots1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Miss Amara0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Beni Rugs0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about rug brands
5 answers
Asked ChatGPT
“Which rug brand should I buy?”
Asked ChatGPT
“What are the best rug brands?”
Asked ChatGPT
“What's the best rug brand for living room floor?”
Searched Google, AI Overview
“living room rug”
Searched Google, AI Overview
“rug brands”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Ruggable or Safavieh more popular in search?
This chart shows how often people search Google for Ruggable and Safavieh by name. Each line represents a brand's share of searches for all 11 rug brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Ruggable, Safavieh. The figures are in the table below the chart.
View monthly share of searches table
| Month | Pottery Barn | West Elm | Ruggable | Rugs USA | Nordic Knots | Revival | Safavieh | Loloi | Miss Amara | Beni Rugs | Rug Culture |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 50.9% | 27.7% | 12.5% | 3.7% | 1.9% | 1.4% | 0.75% | 0.34% | 0.5% | 0.22% | 0.04% |
| Nov 2025 | 52.9% | 28.9% | 10.6% | 3.2% | 1.6% | 1.4% | 0.52% | 0.23% | 0.43% | 0.16% | 0.03% |
| Dec 2025 | 56.4% | 25.1% | 11.3% | 3.4% | 1.4% | 1% | 0.56% | 0.3% | 0.3% | 0.17% | 0.03% |
| Jan 2026 | 55.5% | 24.7% | 11.1% | 4.1% | 1.8% | 1.2% | 0.67% | 0.3% | 0.3% | 0.16% | 0.04% |
| Feb 2026 | 55.3% | 24.7% | 11.1% | 4.1% | 2.1% | 1.2% | 0.67% | 0.37% | 0.3% | 0.16% | 0.04% |
| Mar 2026 | 55% | 24.5% | 11% | 4% | 2.2% | 1.5% | 0.81% | 0.36% | 0.36% | 0.16% | 0.05% |
| Apr 2026 | 50% | 27.3% | 12.3% | 4.5% | 2.4% | 1.7% | 0.9% | 0.4% | 0.4% | 0.15% | 0.05% |
| May 2026 | 46.7% | 31.1% | 11.5% | 5.1% | 2.3% | 1.5% | 0.84% | 0.38% | 0.38% | 0.14% | 0.05% |
| Jun 2026 | 50.2% | 27.4% | 12.3% | 4.5% | 2.1% | 1.4% | 0.91% | 0.5% | 0.5% | 0.18% | 0.07% |
| Jul 2026 | 54.4% | 24.3% | 10.9% | 4.9% | 2.2% | 1.5% | 0.8% | 0.44% | 0.36% | 0.13% | 0.06% |
| Aug 2026 | 51.2% | 27.9% | 10.3% | 4.6% | 2.5% | 1.7% | 0.93% | 0.41% | 0.34% | 0.15% | 0.05% |
| Sep 2026 | 51.1% | 27.8% | 10.3% | 4.6% | 2.8% | 1.7% | 0.75% | 0.41% | 0.34% | 0.15% | 0.04% |
How has the Ruggable and Safavieh comparison changed over the last 12 months?
3 findings
- Ruggable was ahead of Safavieh in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Ruggable’s share of searches among rug brands worldwide moved from 12.5% to 10.3%, and its estimated monthly branded searches moved from 550K to 450K.
- Across the 12 months ending September 2026, Safavieh’s share of searches among rug brands worldwide held steady at 0.75%, and its estimated monthly branded searches held steady at 33.1K.
How did search popularity change for rug brands worldwide in September 2026?
1 change
Ruggable’s share of searches among rug brands worldwide has lost ground for 3 months in a row, from 12.3% to 10.3% in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Ruggable’s and Safavieh’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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