Brandwave

How popular isPottery Barn?

In September 2026, people searched for Pottery Barn by name about 2.2 million times worldwide, about the same as the previous year. These searches made up 51.1% of all global rug brand searches, placing Pottery Barn first out of 11 brands. When we asked both ChatGPT and Google AI Overviews about rug brands, Pottery Barn appeared in two of the five answers and was the fifth most recommended of the 11.

Search and AI answers in September 2026

Pottery Barn is the most searched of 11 competitors and the fifth most recommended in AI answers.

  1. Pottery BarnShare of searches 51.1%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
  2. West ElmShare of searches 27.8%Mentioned in 1 of 5 AI answersPlace in AI recommendations 7th
  3. RuggableShare of searches 10.3%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  4. Rugs USAShare of searches 4.6%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th
  5. Nordic KnotsShare of searches 2.8%Mentioned in 1 of 5 AI answersPlace in AI recommendations 7th

+6 more

Pottery Barn website (opens in a new tab)

Follow Pottery Barn and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top rug brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Pottery Barn was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Pottery Barn is the fifth most recommended of the 11.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Loloi1st
  2. Ruggable2nd
  3. Revival3rd
  4. Safavieh4th
  5. Pottery Barn5th
  6. Rugs USA6th
  7. West Elm7th
  8. Nordic Knots7th
  9. Miss Amara–
  10. Beni Rugs–
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Ruggable4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Revival4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Loloi4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Safavieh3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Pottery Barn2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • West Elm1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Rugs USA1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Nordic Knots1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Miss Amara0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Beni Rugs0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+1 more

See every answer about rug brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which rug brands compete with Pottery Barn?

Pottery Barn against rug brands worldwide, by month

Share of searches by month for Pottery Barn, West Elm, Ruggable, Rugs USA, Nordic Knots. The figures are in the table below the chart.

View monthly share of searches table
MonthPottery BarnWest ElmRuggableRugs USANordic KnotsRevivalSafaviehLoloiMiss AmaraBeni RugsRug Culture
Oct 202550.9%27.7%12.5%3.7%1.9%1.4%0.75%0.34%0.5%0.22%0.04%
Nov 202552.9%28.9%10.6%3.2%1.6%1.4%0.52%0.23%0.43%0.16%0.03%
Dec 202556.4%25.1%11.3%3.4%1.4%1%0.56%0.3%0.3%0.17%0.03%
Jan 202655.5%24.7%11.1%4.1%1.8%1.2%0.67%0.3%0.3%0.16%0.04%
Feb 202655.3%24.7%11.1%4.1%2.1%1.2%0.67%0.37%0.3%0.16%0.04%
Mar 202655%24.5%11%4%2.2%1.5%0.81%0.36%0.36%0.16%0.05%
Apr 202650%27.3%12.3%4.5%2.4%1.7%0.9%0.4%0.4%0.15%0.05%
May 202646.7%31.1%11.5%5.1%2.3%1.5%0.84%0.38%0.38%0.14%0.05%
Jun 202650.2%27.4%12.3%4.5%2.1%1.4%0.91%0.5%0.5%0.18%0.07%
Jul 202654.4%24.3%10.9%4.9%2.2%1.5%0.8%0.44%0.36%0.13%0.06%
Aug 202651.2%27.9%10.3%4.6%2.5%1.7%0.93%0.41%0.34%0.15%0.05%
Sep 202651.1%27.8%10.3%4.6%2.8%1.7%0.75%0.41%0.34%0.15%0.04%

  1. 1.Pottery Barn

    51.1%

    Held 1st. 2.2M estimated branded searches, 0% vs prior month. Share -0.1 points.

  2. 2.West Elm

    27.8%

    Held 2nd. 1.2M estimated branded searches, 0% vs prior month. Share -0.1 points.

  3. 3.Ruggable

    10.3%

    Held 3rd. 450K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Rugs USA

    4.6%

    Held 4th. 201K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Nordic Knots

    2.8%

    Held 5th. 125K estimated branded searches, +14.9% vs prior month. Share +0.4 points.

  6. 6.Revival

    1.7%

    Held 6th. 74K estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.Safavieh

    0.75%

    Held 7th. 33.1K estimated branded searches, -18.3% vs prior month. Share -0.2 points.

  8. 8.Loloi

    0.41%

    Held 8th. 18.1K estimated branded searches, 0% vs prior month. Share 0 points.

  9. 9.Miss Amara

    0.34%

    Held 9th. 14.8K estimated branded searches, 0% vs prior month. Share 0 points.

  10. 10.Beni Rugs

    0.15%

    Held 10th. 6.6K estimated branded searches, 0% vs prior month. Share 0 points.

  11. 11.Rug Culture

    0.04%

    Held 11th. 1.9K estimated branded searches, -20.8% vs prior month. Share 0 points.

Compare popularity between Pottery Barn and its closest rivals

Every comparison with Pottery Barn

41 comparisons

How has branded search demand for Pottery Barn changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Pottery Barn worldwide held steady at 2.2M.
  • Across the 12 months ending September 2026, Pottery Barn’s share of searches among rug brands worldwide peaked at 56.4% in December 2025 and was lowest at 46.7% in May 2026.

How did search popularity change for rug brands worldwide in September 2026?

6 changes

  1. Nordic Knots’ share of searches among rug brands worldwide has gained ground for 3 months in a row, from 2.1% to 2.8% in September 2026.

  2. Ruggable’s share of searches among rug brands worldwide has lost ground for 3 months in a row, from 12.3% to 10.3% in September 2026.

  3. Estimated monthly branded searches for Revival worldwide rose 22.3% over 12 measured months, from 60.5K to 74K in September 2026.

  4. Estimated monthly branded searches for Loloi worldwide rose 22.3% over 12 measured months, from 14.8K to 18.1K in September 2026.

  5. Estimated monthly branded searches for Rugs USA worldwide rose 21.8% over 12 measured months, from 165K to 201K in September 2026.

  6. Estimated monthly branded searches for Beni Rugs worldwide fell 33.3% over 12 measured months, from 9.9K to 6.6K in September 2026.

How are Pottery Barn’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Pottery Barn’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • pottery barn

How the Brand Demand Index is measured

Who owns Pottery Barn?

Pottery Barn is owned by Williams-Sonoma. Brandwave does not track any other brands owned by Williams-Sonoma.

Do you work for Pottery Barn? To request corrections or removal please contact us via our support page and we will be happy to assist.

Where does Pottery Barn compete?

Pottery Barn is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Curtain brands4th of 83.4%Show ranking
Cushion brands3rd of 83.5%Show ranking
Towel brands3rd of 1120.9%Show ranking
Outdoor furniture brands2nd of 1329.1%Show ranking
Rug brands1st of 1151.1%Shown above
Creator with pink hair and a pink jacket

Is Pottery Barn your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free