Brandwave

Onsen vs Pottery Barn:Which is searched more?

In September 2026, Pottery Barn had more branded searches than Onsen among towel brands worldwide. Pottery Barn had about 2.2 million branded searches, while Onsen had 1,300. Pottery Barn made up 20.9% of all towel brand searches we track, and Onsen accounted for 0.01%. These are worldwide searches for English-language branded terms.

Share of searches among towel brands worldwide in September 2026Is Onsen or Pottery Barn more popular in search?
Onsen0.01%1.3K searches
vs
Pottery Barn20.9%2.2M searches

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Is Onsen or Pottery Barn more popular in search?

Compare the towel brands shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Onsen and Pottery Barn among towel brands worldwide, by month

Share of searches by month for Pottery Barn, Onsen. The figures are in the table below the chart.

View monthly share of searches table
MonthRalph LaurenDunelmPottery BarnSheridanBrooklinenFrontgateChristySandersonBedeckParachuteOnsen
Oct 202540.5%33.2%18.2%3.8%1.1%1.1%1.3%0.4%0.22%0.18%0.01%
Nov 202539.2%26.2%21.4%3.4%1.6%1.3%6.4%0.26%0.14%0.17%0.01%
Dec 202543%28.7%19.3%4.1%1.2%0.95%2.1%0.35%0.16%0.16%<0.01%
Jan 202638.4%31.4%21%4.4%1%1%1.9%0.46%0.21%0.14%<0.01%
Feb 202634%34%22.7%4.4%1.1%1.1%1.7%0.5%0.23%0.15%0.01%
Mar 202633.8%33.8%22.6%4.7%1.4%1.4%1.4%0.5%0.27%0.18%0.01%
Apr 202634.6%34.6%18.9%4.8%1.4%1.7%3.1%0.51%0.28%0.19%0.01%
May 202635%35%19.1%4.6%1.7%1.7%1.7%0.52%0.35%0.28%0.01%
Jun 202635.7%35.7%19.5%4.4%1.4%1.2%1.2%0.43%0.43%0.19%0.01%
Jul 202636.1%29.5%24.2%4.4%1.5%1.2%1.8%0.53%0.53%0.24%<0.01%
Aug 202636.1%36.1%19.8%3.6%1.2%1.2%0.97%0.44%0.44%0.2%0.01%
Sep 202638.2%31.3%20.9%4.4%1.5%1.3%1%0.69%0.46%0.21%0.01%

How has the Onsen and Pottery Barn comparison changed over the last 12 months?

3 findings
  • Pottery Barn was ahead of Onsen in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Onsen’s share of searches among towel brands worldwide held steady at 0.01%, and its estimated monthly branded searches held steady at 1.3K.
  • Across the 12 months ending September 2026, Pottery Barn’s share of searches among towel brands worldwide moved from 18.2% to 20.9%, and its estimated monthly branded searches held steady at 2.2M.

How did search popularity change for towel brands worldwide in September 2026?

1 change
  1. In September 2026, Pottery Barn gained share of searches among towel brands worldwide, from 19.8% to 20.9%.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Onsen’s and Pottery Barn’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Onsen

2 branded search terms

  • onsen towel
  • onsen towels

Pottery Barn

1 branded search term

  • pottery barn

How the Brand Demand Index is measured

Other head-to-heads among towel brands

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