Brandwave

Towel brands:Which brands are most popular in search?

Dunelm and Ralph Lauren share the highest estimated Share of Search among towel brands worldwide, at 47.1% in August 2026. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Dunelm47.1%
  2. Ralph Lauren47.1%
  3. Sheridan3.5%
  4. Christy1.3%
  5. Bedeck0.57%
  6. Sanderson0.57%

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Share of SearchLeaderboard

Compare the towel brands shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among towel brands worldwide, by month

Share of Search by month for Dunelm, Ralph Lauren, Sheridan. The figures are in the table below the chart.

View monthly share of search table
MonthDunelmRalph LaurenSheridanChristyBedeckSanderson
Oct 202542.5%51.9%3.1%1.7%0.28%0.51%
Nov 202535.1%52.6%3.2%8.6%0.19%0.35%
Dec 202537.1%55.5%4.1%2.7%0.2%0.45%
Jan 202641.8%51.1%3.8%2.5%0.28%0.62%
Feb 202646.3%46.3%4.2%2.3%0.31%0.68%
Mar 202646.4%46.4%4.2%1.9%0.38%0.69%
Apr 202645.4%45.4%4.1%4.1%0.37%0.67%
May 202646.2%46.2%4.2%2.3%0.46%0.68%
Jun 202646.6%46.6%4.2%1.5%0.56%0.56%
Jul 202641.2%50.3%4.5%2.5%0.74%0.74%
Aug 202647.1%47.1%3.5%1.3%0.57%0.57%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Dunelm

    47.1%

    Moved from 2nd to 1st. 4.1M estimated branded searches, +49.3% vs prior month. Share +5.9 points.

  2. 2.Ralph Lauren

    47.1%

    Moved from 1st to 2nd. 4.1M estimated branded searches, +22.1% vs prior month. Share -3.3 points.

  3. 3.Sheridan

    3.5%

    Held 3rd. 301K estimated branded searches, 0% vs prior month. Share -1.1 points.

  4. 4.Christy

    1.3%

    Held 4th. 110K estimated branded searches, -33.3% vs prior month. Share -1.2 points.

  5. 5.Bedeck

    0.57%

    Held 5th. 49.5K estimated branded searches, 0% vs prior month. Share -0.2 points.

  6. 6.Sanderson

    0.57%

    Held 6th. 49.5K estimated branded searches, 0% vs prior month. Share -0.2 points.

Compare search popularity between leading brands

Which brand is most popular in search among towel brands worldwide?

Dunelm and Ralph Lauren share the highest estimated Share of Search among towel brands worldwide, at 47.1% in August 2026.

Global towel brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Dunelm42.5% → 47.1%47.1%Aug 202635.1%Nov 20252nd → 1st
Ralph Lauren51.9% → 47.1%55.5%Dec 202545.4%Apr 20261st → 2nd
Sheridan3.1% → 3.5%4.5%Jul 20263.1%Oct 20253rd
Christy1.7% → 1.3%8.6%Nov 20251.3%Aug 20264th
Bedeck0.28% → 0.57%0.74%Jul 20260.19%Nov 20256th → 5th
Sanderson0.51% → 0.57%0.74%Jul 20260.35%Nov 20255th → 6th

Each finding as a sentence

  • Across the 11 months ending August 2026, Dunelm’s estimated Share of Search among towel brands worldwide increased from 42.5% to 47.1%.
  • Across the 11 months ending August 2026, Ralph Lauren’s estimated Share of Search among towel brands worldwide decreased from 51.9% to 47.1%.
  • Across the 11 months ending August 2026, Dunelm’s estimated Share of Search among towel brands worldwide peaked at 47.1% in August 2026 and was lowest at 35.1% in November 2025.
  • Across the 11 months ending August 2026, Ralph Lauren’s estimated Share of Search among towel brands worldwide peaked at 55.5% in December 2025 and was lowest at 45.4% in April 2026.
  • Across the 11 months ending August 2026, Sheridan’s estimated Share of Search among towel brands worldwide peaked at 4.5% in July 2026 and was lowest at 3.1% in October 2025.
  • Across the 11 months ending August 2026, Christy’s estimated Share of Search among towel brands worldwide peaked at 8.6% in November 2025 and was lowest at 1.3% in August 2026.
  • Across the 11 months ending August 2026, Dunelm rose from 2nd to 1st among towel brands worldwide.
  • Across the 11 months ending August 2026, Ralph Lauren fell from 1st to 2nd among towel brands worldwide.
  • Across the 11 months ending August 2026, Bedeck rose from 6th to 5th among towel brands worldwide.
  • Across the 11 months ending August 2026, Sanderson fell from 5th to 6th among towel brands worldwide.
  • Across the 11 months ending August 2026, Sheridan and Christy held steady: their estimated Share of Search among towel brands worldwide each moved less than 0.5 percentage points.

How did search popularity change for towel brands worldwide in August 2026?

  1. In August 2026, Dunelm overtook Ralph Lauren to take the highest estimated Share of Search among towel brands worldwide, at 47.1%.

  2. In August 2026, Ralph Lauren lost estimated Share of Search among towel brands worldwide, from 50.3% to 47.1%.

  3. In August 2026, Christy lost estimated Share of Search among towel brands worldwide, from 2.5% to 1.3%.

  4. In August 2026, Sheridan lost estimated Share of Search among towel brands worldwide, from 4.5% to 3.5%.

  5. Estimated monthly branded searches for Bedeck worldwide rose 82.7% over 11 measured months, from 27.1K to 49.5K in August 2026.

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