Brandwave

How popular isBrooklinen?

In September 2026, people searched for Brooklinen by name about 190,000 times worldwide, a 19.4% increase from the previous year. These searches made up 1.5% of all global towel brand searches, placing Brooklinen fifth out of 11 brands. When we asked both ChatGPT and Google AI Overviews about towel brands, Brooklinen appeared in three of the five answers and was the second most recommended of the 11.

Search and AI answers in September 2026

Brooklinen is the fifth most searched of 11 competitors and the second most recommended in AI answers.

  1. Ralph LaurenShare of searches 38.2%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. DunelmShare of searches 31.3%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. Pottery BarnShare of searches 20.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
  4. SheridanShare of searches 4.4%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. BrooklinenShare of searches 1.5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd

+6 more

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Top towel brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Brooklinen was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Brooklinen is the second most recommended of the 11.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Frontgate1st
  2. Brooklinen2nd
  3. Pottery Barn3rd
  4. Onsen4th
  5. Parachute5th
  6. Ralph Lauren–
  7. Dunelm–
  8. Sheridan–
  9. Christy–
  10. Sanderson–
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Pottery Barn5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Frontgate5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Onsen4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Brooklinen3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Parachute2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Ralph Lauren0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Dunelm0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sheridan0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Christy0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sanderson0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+1 more

See every answer about towel brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Which towel brands compete with Brooklinen?

Brooklinen against towel brands worldwide, by month

Share of searches by month for Ralph Lauren, Dunelm, Pottery Barn, Sheridan, Brooklinen. The figures are in the table below the chart.

View monthly share of searches table
MonthRalph LaurenDunelmPottery BarnSheridanBrooklinenFrontgateChristySandersonBedeckParachuteOnsen
Oct 202540.5%33.2%18.2%3.8%1.1%1.1%1.3%0.4%0.22%0.18%0.01%
Nov 202539.2%26.2%21.4%3.4%1.6%1.3%6.4%0.26%0.14%0.17%0.01%
Dec 202543%28.7%19.3%4.1%1.2%0.95%2.1%0.35%0.16%0.16%<0.01%
Jan 202638.4%31.4%21%4.4%1%1%1.9%0.46%0.21%0.14%<0.01%
Feb 202634%34%22.7%4.4%1.1%1.1%1.7%0.5%0.23%0.15%0.01%
Mar 202633.8%33.8%22.6%4.7%1.4%1.4%1.4%0.5%0.27%0.18%0.01%
Apr 202634.6%34.6%18.9%4.8%1.4%1.7%3.1%0.51%0.28%0.19%0.01%
May 202635%35%19.1%4.6%1.7%1.7%1.7%0.52%0.35%0.28%0.01%
Jun 202635.7%35.7%19.5%4.4%1.4%1.2%1.2%0.43%0.43%0.19%0.01%
Jul 202636.1%29.5%24.2%4.4%1.5%1.2%1.8%0.53%0.53%0.24%<0.01%
Aug 202636.1%36.1%19.8%3.6%1.2%1.2%0.97%0.44%0.44%0.2%0.01%
Sep 202638.2%31.3%20.9%4.4%1.5%1.3%1%0.69%0.46%0.21%0.01%

  1. 1.Ralph Lauren

    38.2%

    Moved from 2nd to 1st. 4.1M estimated branded searches, 0% vs prior month. Share +2.1 points.

  2. 2.Dunelm

    31.3%

    Moved from 1st to 2nd. 3.4M estimated branded searches, -18.1% vs prior month. Share -4.8 points.

  3. 3.Pottery Barn

    20.9%

    Held 3rd. 2.2M estimated branded searches, 0% vs prior month. Share +1.2 points.

  4. 4.Sheridan

    4.4%

    Held 4th. 466K estimated branded searches, +13.4% vs prior month. Share +0.7 points.

  5. 5.Brooklinen

    1.5%

    Held 5th. 165K estimated branded searches, +22.2% vs prior month. Share +0.4 points.

  6. 6.Frontgate

    1.3%

    Held 6th. 135K estimated branded searches, 0% vs prior month. Share +0.1 points.

  7. 7.Christy

    1%

    Held 7th. 110K estimated branded searches, 0% vs prior month. Share +0.1 points.

  8. 8.Sanderson

    0.69%

    Moved from 9th to 8th. 74K estimated branded searches, +49.5% vs prior month. Share +0.3 points.

  9. 9.Bedeck

    0.46%

    Moved from 8th to 9th. 49.5K estimated branded searches, 0% vs prior month. Share 0 points.

  10. 10.Parachute

    0.21%

    Held 10th. 22.2K estimated branded searches, 0% vs prior month. Share 0 points.

  11. 11.Onsen

    0.01%

    Held 11th. 1.3K estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Brooklinen and its closest rivals

Every comparison with Brooklinen

34 comparisons

How has branded search demand for Brooklinen changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Brooklinen worldwide rose from 159K to 190K.
  • Across the 12 months ending September 2026, Brooklinen rose from 6th to 5th among towel brands worldwide.

How did search popularity change for towel brands worldwide in September 2026?

6 changes

  1. In September 2026, Ralph Lauren overtook Dunelm to become the leader among towel brands worldwide, with 38.2% of the searches.

  2. In September 2026, Pottery Barn gained share of searches among towel brands worldwide, from 19.8% to 20.9%.

  3. In September 2026, Sheridan gained share of searches among towel brands worldwide, from 3.6% to 4.4%.

  4. In September 2026, Dunelm lost share of searches among towel brands worldwide, from 36.1% to 31.3%.

  5. In September 2026, Sanderson rose from 9th to 8th among towel brands worldwide.

  6. In September 2026, Bedeck fell from 8th to 9th among towel brands worldwide.

How are Brooklinen’s branded searches counted?

8 search terms

Brandwave collects information about searches that people make online using Brooklinen’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • brooklinen
  • brooklinen bedding
  • brooklinen classic
  • brooklinen linen
  • brooklinen luxe
  • brooklinen sheets
  • brooklinen silk pillowcase
  • linen brooklinen

Do you work for Brooklinen? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Brooklinen compete?

Brooklinen is ranked in seven competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Towel brands5th of 111.5%Shown above
Bed sheet brands3rd of 813.4%Show ranking
Duvet brands2nd of 917.8%Show ranking
Duvet cover brands2nd of 520.1%Show ranking
Bamboo sheets brands2nd of 721.6%Show ranking
Premium bedding brands1st of 729.6%Show ranking
Silk pillowcase brands9th of 100.6%Show ranking
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