Brooklinen vs Cozy Earth:Which is more popular by branded search?
In August 2026, Brooklinen had more branded searches than Cozy Earth among premium bedding brands worldwide. Brooklinen was estimated to have 163K branded searches compared to Cozy Earth’s 124K, and held a 29.3% Share of Search versus Cozy Earth’s 22.3%. Worldwide · English terms: these are worldwide searches for English-language branded terms.
Follow Brooklinen vs Cozy Earth and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Brooklinen or Cozy Earth?
Compare brands that offers bedding and bed linen. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Brooklinen, Cozy Earth. The figures are in the table below the chart.
View monthly share of search table
| Month | Brooklinen | Cozy Earth | Boll & Branch | Piglet in Bed | Parachute |
|---|---|---|---|---|---|
| Oct 2025 | 26.4% | 36.5% | 19.1% | 10.5% | 7.6% |
| Nov 2025 | 26.5% | 37.5% | 19% | 10.9% | 6.2% |
| Dec 2025 | 23.4% | 39.5% | 20.3% | 11.1% | 5.7% |
| Jan 2026 | 21.1% | 29% | 15.7% | 12.3% | 21.9% |
| Feb 2026 | 24.4% | 33.1% | 18% | 11.8% | 12.7% |
| Mar 2026 | 26.6% | 31.2% | 23.4% | 10.6% | 8.2% |
| Apr 2026 | 27.6% | 30.7% | 22.6% | 11.3% | 7.8% |
| May 2026 | 28.7% | 29.8% | 22.2% | 9.7% | 9.6% |
| Jun 2026 | 29% | 26.3% | 25.8% | 11.6% | 7.4% |
| Jul 2026 | 27.3% | 23.9% | 25.3% | 13.7% | 9.7% |
| Aug 2026 | 29.3% | 22.3% | 22% | 14.5% | 11.9% |
| Sep 2026 | — | — | — | — | — |
How has the Brooklinen and Cozy Earth comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 11 months ending August 2026: Brooklinen took it in June 2026.
- Across the 11 months ending August 2026, Brooklinen’s estimated Share of Search among premium bedding brands worldwide moved from 26.4% to 29.3%, and its estimated monthly branded searches moved from 159K to 163K.
- Across the 11 months ending August 2026, Cozy Earth’s estimated Share of Search among premium bedding brands worldwide moved from 36.5% to 22.3%, and its estimated monthly branded searches moved from 220K to 124K.
How did search popularity change for premium bedding brands worldwide in August 2026?
2 changes
In August 2026, Brooklinen gained estimated Share of Search among premium bedding brands worldwide, from 27.3% to 29.3%.
In August 2026, Cozy Earth lost estimated Share of Search among premium bedding brands worldwide, from 23.9% to 22.3%.
How each brand is measured
Brandwave collects information about searches that people make online using Brooklinen’s and Cozy Earth’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Brooklinen
8 branded search terms
- brooklinen
- brooklinen bedding
- brooklinen classic
- brooklinen com
- brooklinen linen
- brooklinen luxe
- brooklinen sheets
- linen brooklinen
Cozy Earth
4 branded search terms
- cozy earth
- cozy earth bamboo sheets
- cozy earth bedding
- cozy earth com
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.