How popular isParachute in search?
In August 2026, there were an estimated 66.1K branded searches for Parachute worldwide which is up 44.2% over the last 11 months. Parachute holds 10.5% estimated Share of Search among premium bedding brands worldwide and is ranked 5th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
Brooklinen25.9%
Piglet in Bed24.6%
Cozy Earth19.6%
Boll & Branch19.5%
Parachute10.5%
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Which premium bedding brands compete with Parachute?
Share of Search by month for Brooklinen, Piglet in Bed, Cozy Earth, Boll & Branch, Parachute. The figures are in the table below the chart.
View monthly share of search table
| Month | Brooklinen | Piglet in Bed | Cozy Earth | Boll & Branch | Parachute |
|---|---|---|---|---|---|
| Oct 2025 | 24% | 18.7% | 33.1% | 17.3% | 6.9% |
| Nov 2025 | 24% | 19.3% | 34% | 17.2% | 5.6% |
| Dec 2025 | 21.1% | 19.6% | 35.7% | 18.4% | 5.1% |
| Jan 2026 | 18.9% | 21.5% | 26% | 14.1% | 19.6% |
| Feb 2026 | 22% | 20.6% | 29.8% | 16.2% | 11.4% |
| Mar 2026 | 24.2% | 18.7% | 28.4% | 21.2% | 7.5% |
| Apr 2026 | 25% | 19.8% | 27.7% | 20.4% | 7.1% |
| May 2026 | 26.4% | 17.2% | 27.3% | 20.4% | 8.8% |
| Jun 2026 | 26.2% | 20.2% | 23.7% | 23.3% | 6.6% |
| Jul 2026 | 24.3% | 23.3% | 21.3% | 22.5% | 8.6% |
| Aug 2026 | 25.9% | 24.6% | 19.6% | 19.5% | 10.5% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 25.9% | 163K | +1.1% | +1.6 points | |
| 2, held 2nd | 24.6% | 155K | -0.21% | +1.2 points | |
| 3, moved from 4th to 3rd | 19.6% | 124K | -12.3% | -1.6 pointsmoved from 4th to 3rd | |
| 4, moved from 3rd to 4th | 19.5% | 123K | -18% | -3.1 pointsmoved from 3rd to 4th | |
| 5, held 5th | 10.5% | 66.1K | +15.3% | +1.9 points |
25.9%
Held 1st. 163K estimated branded searches, +1.1% vs prior month. Share +1.6 points.
24.6%
Held 2nd. 155K estimated branded searches, -0.21% vs prior month. Share +1.2 points.
19.6%
Moved from 4th to 3rd. 124K estimated branded searches, -12.3% vs prior month. Share -1.6 points.
19.5%
Moved from 3rd to 4th. 123K estimated branded searches, -18% vs prior month. Share -3.1 points.
10.5%
Held 5th. 66.1K estimated branded searches, +15.3% vs prior month. Share +1.9 points.
Compare search popularity between Parachute and its closest rivals
How has branded search demand for Parachute changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Parachute worldwide rose from 45.8K to 66.1K.
- Across the 11 months ending August 2026, Parachute’s estimated Share of Search among premium bedding brands worldwide increased from 6.9% to 10.5%.
- Across the 11 months ending August 2026, Parachute’s estimated Share of Search among premium bedding brands worldwide peaked at 19.6% in January 2026 and was lowest at 5.1% in December 2025.
How did search popularity change for premium bedding brands worldwide in August 2026?
5 changes
In August 2026, Parachute gained estimated Share of Search among premium bedding brands worldwide, from 8.6% to 10.5%.
In August 2026, Brooklinen gained estimated Share of Search among premium bedding brands worldwide, from 24.3% to 25.9%.
In August 2026, Piglet in Bed gained estimated Share of Search among premium bedding brands worldwide, from 23.3% to 24.6%.
In August 2026, Boll & Branch lost estimated Share of Search among premium bedding brands worldwide, from 22.5% to 19.5%.
In August 2026, Cozy Earth lost estimated Share of Search among premium bedding brands worldwide, from 21.3% to 19.6%.
Where does Parachute compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Premium bedding brands | 5th of 5 | 10.5% | Shown above |
| Bed sheet brands | 3rd of 6 | 10.6% | Show ranking |
| Duvet brands | 4th of 6 | 14.9% | Show ranking |
How is Parachute measured?
Brandwave collects information about searches that people make online using Parachute’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
6 branded search terms
- parachute bedding
- parachute home
- parachute linen
- parachute percale
- parachute sheets
- parachutehome com
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Is Parachute your brand?
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