Parachute vs The Company Store:Which is more popular?
In September 2026, The Company Store had more branded searches than Parachute among bed sheet brands worldwide. The Company Store had about 110,000 branded searches, while Parachute had 18,500. The Company Store made up 8.9% of all bed sheet brand searches we track, and Parachute accounted for 1.5%. When we asked ChatGPT and Google AI Overviews about bed sheet brands, Parachute and The Company Store each appeared in three of the five answers. The Company Store was mentioned before Parachute in three out of four answers.
Who do people search for more?
The Company Store, about 6 searches for every 1 for Parachute
Who does AI mention more?
Both were mentioned in 3 of 5 answers.
Who does AI recommend more?
The Company Store, named ahead of Parachute in 3 of 4 answers
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Top bed sheet brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Parachute was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. The Company Store was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. The Company Store was listed before Parachute in three out of four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Quince3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Brooklinen3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers- The Company Store3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Parachute3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Sheridan0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Emma Sleep0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Bed Threads0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Slumberdown0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about bed sheet brands
5 answers
Asked ChatGPT
“Which bed sheet brand should I buy?”
Asked ChatGPT
“What are the best bed sheet brands?”
Asked ChatGPT
“What's the best bed sheet brand for soft sleep?”
Searched Google, AI Overview
“best bed sheets”
Searched Google, AI Overview
“soft bed sheets”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Parachute or The Company Store more popular in search?
This chart shows how often people search Google for Parachute and The Company Store by name. Each line represents a brand's share of searches for all eight bed sheet brands we track, month by month, from English-language searches worldwide.
Share of searches by month for The Company Store, Parachute. The figures are in the table below the chart.
View monthly share of searches table
| Month | Sheridan | Quince | Brooklinen | The Company Store | Emma Sleep | Bed Threads | Parachute | Slumberdown |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 42.6% | 24.6% | 12.3% | 10% | 5.5% | 3% | 1.4% | 0.55% |
| Nov 2025 | 35.9% | 22.9% | 16.6% | 11.1% | 6.1% | 4.1% | 2.8% | 0.44% |
| Dec 2025 | 41.4% | 29.3% | 11.7% | 9.6% | 3.5% | 2.9% | 1.3% | 0.38% |
| Jan 2026 | 44.8% | 25.6% | 10.6% | 8.7% | 5.8% | 2.6% | 1.3% | 0.51% |
| Feb 2026 | 43.9% | 26.6% | 11.1% | 9.1% | 5% | 2.7% | 1.3% | 0.4% |
| Mar 2026 | 40.9% | 28% | 11.8% | 9.7% | 4.3% | 3.6% | 1.4% | 0.33% |
| Apr 2026 | 42.1% | 28.6% | 12.2% | 8.2% | 4.5% | 3% | 1.1% | 0.29% |
| May 2026 | 36.2% | 32% | 13.7% | 9.1% | 4.1% | 2.7% | 1.9% | 0.29% |
| Jun 2026 | 38.2% | 29.3% | 12.5% | 10.2% | 4.6% | 3.8% | 1.2% | 0.24% |
| Jul 2026 | 38.1% | 29.2% | 12.5% | 10.2% | 4.6% | 3.1% | 2.1% | 0.24% |
| Aug 2026 | 35% | 32.9% | 11.5% | 9.4% | 5.2% | 2.8% | 2.9% | 0.32% |
| Sep 2026 | 37.8% | 31.8% | 13.4% | 8.9% | 4% | 2.2% | 1.5% | 0.43% |
How has the Parachute and The Company Store comparison changed over the last 12 months?
3 findings
- The Company Store was ahead of Parachute in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Parachute’s share of searches among bed sheet brands worldwide moved from 1.4% to 1.5%, and its estimated monthly branded searches moved from 15.2K to 18.5K.
- Across the 12 months ending September 2026, The Company Store’s share of searches among bed sheet brands worldwide moved from 10% to 8.9%, and its estimated monthly branded searches held steady at 110K.
How did search popularity change for bed sheet brands worldwide in September 2026?
2 changes
In September 2026, Parachute lost share of searches among bed sheet brands worldwide, from 2.9% to 1.5%.
The Company Store’s share of searches among bed sheet brands worldwide has lost ground for 3 months in a row, from 10.2% to 8.9% in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Parachute’s and The Company Store’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Parachute
2 branded search terms
- parachute bed sheet
- parachute bedding
The Company Store
1 branded search term
- the company store
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