How popular isParachute in search?
In August 2026, there were an estimated 66.1K branded searches for Parachute worldwide which is up 44.2% over the last 11 months. Parachute holds 11.9% estimated Share of Search among premium bedding brands worldwide and is ranked 5th of 5 competitors for search popularity. Worldwide · English terms: these are worldwide searches for English-language branded terms.
Brooklinen29.3%
Cozy Earth22.3%
Boll & Branch22%
Piglet in Bed14.5%
Parachute11.9%
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Which premium bedding brands compete with Parachute?
Share of Search by month for Brooklinen, Cozy Earth, Boll & Branch, Piglet in Bed, Parachute. The figures are in the table below the chart.
View monthly share of search table
| Month | Brooklinen | Cozy Earth | Boll & Branch | Piglet in Bed | Parachute |
|---|---|---|---|---|---|
| Oct 2025 | 26.4% | 36.5% | 19.1% | 10.5% | 7.6% |
| Nov 2025 | 26.5% | 37.5% | 19% | 10.9% | 6.2% |
| Dec 2025 | 23.4% | 39.5% | 20.3% | 11.1% | 5.7% |
| Jan 2026 | 21.1% | 29% | 15.7% | 12.3% | 21.9% |
| Feb 2026 | 24.4% | 33.1% | 18% | 11.8% | 12.7% |
| Mar 2026 | 26.6% | 31.2% | 23.4% | 10.6% | 8.2% |
| Apr 2026 | 27.6% | 30.7% | 22.6% | 11.3% | 7.8% |
| May 2026 | 28.7% | 29.8% | 22.2% | 9.7% | 9.6% |
| Jun 2026 | 29% | 26.3% | 25.8% | 11.6% | 7.4% |
| Jul 2026 | 27.3% | 23.9% | 25.3% | 13.7% | 9.7% |
| Aug 2026 | 29.3% | 22.3% | 22% | 14.5% | 11.9% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 29.3% | 163K | +1.1% | +2 points | |
| 2, moved from 3rd to 2nd | 22.3% | 124K | -12.3% | -1.7 pointsmoved from 3rd to 2nd | |
| 3, moved from 2nd to 3rd | 22% | 123K | -18% | -3.3 pointsmoved from 2nd to 3rd | |
| 4, held 4th | 14.5% | 80.8K | -0.39% | +0.8 points | |
| 5, held 5th | 11.9% | 66.1K | +15.3% | +2.2 points |
29.3%
held 1st · 163K estimated branded searches · +1.1% vs prior month · +2 points
22.3%
moved from 3rd to 2nd · 124K estimated branded searches · -12.3% vs prior month · -1.7 points
22%
moved from 2nd to 3rd · 123K estimated branded searches · -18% vs prior month · -3.3 points
14.5%
held 4th · 80.8K estimated branded searches · -0.39% vs prior month · +0.8 points
11.9%
held 5th · 66.1K estimated branded searches · +15.3% vs prior month · +2.2 points
Compare search popularity between Parachute and its closest rivals
How has branded search demand for Parachute changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Parachute worldwide rose from 45.8K to 66.1K.
- Across the 11 months ending August 2026, Parachute’s estimated Share of Search among premium bedding brands worldwide increased from 7.6% to 11.9%.
- Across the 11 months ending August 2026, Parachute’s estimated Share of Search among premium bedding brands worldwide peaked at 21.9% in January 2026 and was lowest at 5.7% in December 2025.
How did search popularity change for premium bedding brands worldwide in August 2026?
5 changes
In August 2026, Parachute gained estimated Share of Search among premium bedding brands worldwide, from 9.7% to 11.9%.
In August 2026, Brooklinen gained estimated Share of Search among premium bedding brands worldwide, from 27.3% to 29.3%.
In August 2026, Piglet in Bed gained estimated Share of Search among premium bedding brands worldwide, from 13.7% to 14.5%.
In August 2026, Boll & Branch lost estimated Share of Search among premium bedding brands worldwide, from 25.3% to 22%.
In August 2026, Cozy Earth lost estimated Share of Search among premium bedding brands worldwide, from 23.9% to 22.3%.
How is Parachute measured?
Brandwave collects information about searches that people make online using Parachute’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
6 branded search terms
- parachute bedding
- parachute home
- parachute linen
- parachute percale
- parachute sheets
- parachutehome com
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