Parachute vs Sheridan:Which is more popular by branded search?
In August 2026, Sheridan had more branded searches than Parachute among bed sheet brands worldwide. Sheridan was estimated to have 301K branded searches compared to Parachute’s 66.1K, and held a 48.1% Share of Search versus Parachute’s 10.6%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Parachute or Sheridan?
Compare the bed sheet brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Sheridan, Parachute. The figures are in the table below the chart.
View monthly share of search table
| Month | Sheridan | Brooklinen | Parachute | Emma Sleep | Bed Threads | Slumberdown |
|---|---|---|---|---|---|---|
| Oct 2025 | 50% | 26.4% | 7.6% | 10.1% | 5.5% | 0.4% |
| Nov 2025 | 42.4% | 32.3% | 7.5% | 10.4% | 7% | 0.33% |
| Dec 2025 | 57.1% | 25.1% | 6.1% | 6.3% | 5.1% | 0.3% |
| Jan 2026 | 45.4% | 20.1% | 21% | 9.1% | 4.1% | 0.36% |
| Feb 2026 | 51.8% | 22.9% | 11.9% | 8.5% | 4.7% | 0.28% |
| Mar 2026 | 49.8% | 26.7% | 8.2% | 8.2% | 6.7% | 0.31% |
| Apr 2026 | 51.3% | 26.8% | 7.6% | 8.4% | 5.6% | 0.27% |
| May 2026 | 46.9% | 30% | 10% | 7.7% | 5.2% | 0.25% |
| Jun 2026 | 50.5% | 27.2% | 6.9% | 8.3% | 6.8% | 0.22% |
| Jul 2026 | 49.9% | 26.7% | 9.5% | 8.2% | 5.5% | 0.22% |
| Aug 2026 | 48.1% | 26.1% | 10.6% | 9.7% | 5.3% | 0.3% |
| Sep 2026 | — | — | — | — | — | — |
How has the Parachute and Sheridan comparison changed over the last 12 months?
3 findings
- Sheridan was ahead of Parachute in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Parachute’s estimated Share of Search among bed sheet brands worldwide moved from 7.6% to 10.6%, and its estimated monthly branded searches moved from 45.8K to 66.1K.
- Across the 11 months ending August 2026, Sheridan’s estimated Share of Search among bed sheet brands worldwide moved from 50% to 48.1%, and its estimated monthly branded searches held steady at 301K.
How did search popularity change for bed sheet brands worldwide in August 2026?
2 changes
In August 2026, Parachute gained estimated Share of Search among bed sheet brands worldwide, from 9.5% to 10.6%.
In August 2026, Sheridan lost estimated Share of Search among bed sheet brands worldwide, from 49.9% to 48.1%.
How each brand is measured
Brandwave collects information about searches that people make online using Parachute’s and Sheridan’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.