How popular isOnsen?
In September 2026, people searched for Onsen by name about 1,300 times worldwide, about the same as the previous year. These searches made up 0.01% of all global towel brand searches, placing Onsen 11th out of 11 brands. When we asked both ChatGPT and Google AI Overviews about towel brands, Onsen appeared in four of the five answers and was the fourth most recommended of the 11.
Onsen is the 11th most searched of 11 competitors and the fourth most recommended in AI answers.
Ralph LaurenShare of searches 38.2%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
DunelmShare of searches 31.3%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
Pottery BarnShare of searches 20.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd- SheridanShare of searches 4.4%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
- OnsenShare of searches 0.01%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th
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Top towel brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Onsen was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Onsen is the fourth most recommended of the 11.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Pottery Barn5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Frontgate5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Onsen4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Brooklinen3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Parachute2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Ralph Lauren0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Dunelm0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Sheridan0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Christy0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Sanderson0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about towel brands
5 answers
Asked ChatGPT
“Which towel brand should I buy?”
Asked ChatGPT
“What are the best towel brands?”
Asked ChatGPT
“What's the best towel brand for everyday bathroom?”
Searched Google, AI Overview
“best bath towels”
Searched Google, AI Overview
“best towel brands”
Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.
Which towel brands compete with Onsen?
Share of searches by month for Ralph Lauren, Dunelm, Pottery Barn, Sheridan, Onsen. The figures are in the table below the chart.
View monthly share of searches table
| Month | Ralph Lauren | Dunelm | Pottery Barn | Sheridan | Brooklinen | Frontgate | Christy | Sanderson | Bedeck | Parachute | Onsen |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 40.5% | 33.2% | 18.2% | 3.8% | 1.1% | 1.1% | 1.3% | 0.4% | 0.22% | 0.18% | 0.01% |
| Nov 2025 | 39.2% | 26.2% | 21.4% | 3.4% | 1.6% | 1.3% | 6.4% | 0.26% | 0.14% | 0.17% | 0.01% |
| Dec 2025 | 43% | 28.7% | 19.3% | 4.1% | 1.2% | 0.95% | 2.1% | 0.35% | 0.16% | 0.16% | <0.01% |
| Jan 2026 | 38.4% | 31.4% | 21% | 4.4% | 1% | 1% | 1.9% | 0.46% | 0.21% | 0.14% | <0.01% |
| Feb 2026 | 34% | 34% | 22.7% | 4.4% | 1.1% | 1.1% | 1.7% | 0.5% | 0.23% | 0.15% | 0.01% |
| Mar 2026 | 33.8% | 33.8% | 22.6% | 4.7% | 1.4% | 1.4% | 1.4% | 0.5% | 0.27% | 0.18% | 0.01% |
| Apr 2026 | 34.6% | 34.6% | 18.9% | 4.8% | 1.4% | 1.7% | 3.1% | 0.51% | 0.28% | 0.19% | 0.01% |
| May 2026 | 35% | 35% | 19.1% | 4.6% | 1.7% | 1.7% | 1.7% | 0.52% | 0.35% | 0.28% | 0.01% |
| Jun 2026 | 35.7% | 35.7% | 19.5% | 4.4% | 1.4% | 1.2% | 1.2% | 0.43% | 0.43% | 0.19% | 0.01% |
| Jul 2026 | 36.1% | 29.5% | 24.2% | 4.4% | 1.5% | 1.2% | 1.8% | 0.53% | 0.53% | 0.24% | <0.01% |
| Aug 2026 | 36.1% | 36.1% | 19.8% | 3.6% | 1.2% | 1.2% | 0.97% | 0.44% | 0.44% | 0.2% | 0.01% |
| Sep 2026 | 38.2% | 31.3% | 20.9% | 4.4% | 1.5% | 1.3% | 1% | 0.69% | 0.46% | 0.21% | 0.01% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 2nd to 1st | 38.2% | 4.1M | 0% | +2.1 pointsmoved from 2nd to 1st | |
| 2, moved from 1st to 2nd | 31.3% | 3.4M | -18.1% | -4.8 pointsmoved from 1st to 2nd | |
| 3, held 3rd | 20.9% | 2.2M | 0% | +1.2 points | |
| 4, held 4th | 4.4% | 466K | +13.4% | +0.7 points | |
| 5, held 5th | 1.5% | 165K | +22.2% | +0.4 points | |
| 6, held 6th | 1.3% | 135K | 0% | +0.1 points | |
| 7, held 7th | 1% | 110K | 0% | +0.1 points | |
| 8, moved from 9th to 8th | 0.69% | 74K | +49.5% | +0.3 pointsmoved from 9th to 8th | |
| 9, moved from 8th to 9th | 0.46% | 49.5K | 0% | 0 pointsmoved from 8th to 9th | |
| 10, held 10th | 0.21% | 22.2K | 0% | 0 points | |
| 11, held 11th | 0.01% | 1.3K | 0% | 0 points |
38.2%
Moved from 2nd to 1st. 4.1M estimated branded searches, 0% vs prior month. Share +2.1 points.
2.
Dunelm31.3%
Moved from 1st to 2nd. 3.4M estimated branded searches, -18.1% vs prior month. Share -4.8 points.
20.9%
Held 3rd. 2.2M estimated branded searches, 0% vs prior month. Share +1.2 points.
4.Sheridan
4.4%
Held 4th. 466K estimated branded searches, +13.4% vs prior month. Share +0.7 points.
1.5%
Held 5th. 165K estimated branded searches, +22.2% vs prior month. Share +0.4 points.
1.3%
Held 6th. 135K estimated branded searches, 0% vs prior month. Share +0.1 points.
7.
Christy1%
Held 7th. 110K estimated branded searches, 0% vs prior month. Share +0.1 points.
0.69%
Moved from 9th to 8th. 74K estimated branded searches, +49.5% vs prior month. Share +0.3 points.
9.
Bedeck0.46%
Moved from 8th to 9th. 49.5K estimated branded searches, 0% vs prior month. Share 0 points.
10.
Parachute0.21%
Held 10th. 22.2K estimated branded searches, 0% vs prior month. Share 0 points.
11.Onsen
0.01%
Held 11th. 1.3K estimated branded searches, 0% vs prior month. Share 0 points.
Compare popularity between Onsen and its closest rivals
Every comparison with Onsen
10 comparisons
How has branded search demand for Onsen changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Onsen worldwide held steady at 1.3K.
- Across the 12 months ending September 2026, Onsen’s share of searches among towel brands worldwide held steady at 0.01%.
How did search popularity change for towel brands worldwide in September 2026?
6 changes
In September 2026, Ralph Lauren overtook Dunelm to become the leader among towel brands worldwide, with 38.2% of the searches.
In September 2026, Pottery Barn gained share of searches among towel brands worldwide, from 19.8% to 20.9%.
In September 2026, Sheridan gained share of searches among towel brands worldwide, from 3.6% to 4.4%.
In September 2026, Dunelm lost share of searches among towel brands worldwide, from 36.1% to 31.3%.
In September 2026, Sanderson rose from 9th to 8th among towel brands worldwide.
In September 2026, Bedeck fell from 8th to 9th among towel brands worldwide.
How are Onsen’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Onsen’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- onsen towel
- onsen towels
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Is Onsen your brand?
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