Dunelm vs Onsen:Which is searched more?
In September 2026, Dunelm had more branded searches than Onsen among towel brands worldwide. Dunelm had about 3.4 million branded searches, while Onsen had 1,300. Dunelm made up 31.3% of all towel brand searches we track, and Onsen accounted for 0.01%. These are worldwide searches for English-language branded terms.
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Is Dunelm or Onsen more popular in search?
Compare the towel brands shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Dunelm, Onsen. The figures are in the table below the chart.
View monthly share of searches table
| Month | Ralph Lauren | Dunelm | Pottery Barn | Sheridan | Brooklinen | Frontgate | Christy | Sanderson | Bedeck | Parachute | Onsen |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 40.5% | 33.2% | 18.2% | 3.8% | 1.1% | 1.1% | 1.3% | 0.4% | 0.22% | 0.18% | 0.01% |
| Nov 2025 | 39.2% | 26.2% | 21.4% | 3.4% | 1.6% | 1.3% | 6.4% | 0.26% | 0.14% | 0.17% | 0.01% |
| Dec 2025 | 43% | 28.7% | 19.3% | 4.1% | 1.2% | 0.95% | 2.1% | 0.35% | 0.16% | 0.16% | <0.01% |
| Jan 2026 | 38.4% | 31.4% | 21% | 4.4% | 1% | 1% | 1.9% | 0.46% | 0.21% | 0.14% | <0.01% |
| Feb 2026 | 34% | 34% | 22.7% | 4.4% | 1.1% | 1.1% | 1.7% | 0.5% | 0.23% | 0.15% | 0.01% |
| Mar 2026 | 33.8% | 33.8% | 22.6% | 4.7% | 1.4% | 1.4% | 1.4% | 0.5% | 0.27% | 0.18% | 0.01% |
| Apr 2026 | 34.6% | 34.6% | 18.9% | 4.8% | 1.4% | 1.7% | 3.1% | 0.51% | 0.28% | 0.19% | 0.01% |
| May 2026 | 35% | 35% | 19.1% | 4.6% | 1.7% | 1.7% | 1.7% | 0.52% | 0.35% | 0.28% | 0.01% |
| Jun 2026 | 35.7% | 35.7% | 19.5% | 4.4% | 1.4% | 1.2% | 1.2% | 0.43% | 0.43% | 0.19% | 0.01% |
| Jul 2026 | 36.1% | 29.5% | 24.2% | 4.4% | 1.5% | 1.2% | 1.8% | 0.53% | 0.53% | 0.24% | <0.01% |
| Aug 2026 | 36.1% | 36.1% | 19.8% | 3.6% | 1.2% | 1.2% | 0.97% | 0.44% | 0.44% | 0.2% | 0.01% |
| Sep 2026 | 38.2% | 31.3% | 20.9% | 4.4% | 1.5% | 1.3% | 1% | 0.69% | 0.46% | 0.21% | 0.01% |
How has the Dunelm and Onsen comparison changed over the last 12 months?
3 findings
- Dunelm was ahead of Onsen in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Dunelm’s share of searches among towel brands worldwide moved from 33.2% to 31.3%, and its estimated monthly branded searches moved from 4.1M to 3.4M.
- Across the 12 months ending September 2026, Onsen’s share of searches among towel brands worldwide held steady at 0.01%, and its estimated monthly branded searches held steady at 1.3K.
How did search popularity change for towel brands worldwide in September 2026?
2 changes
In September 2026, Ralph Lauren overtook Dunelm to become the leader among towel brands worldwide, with 38.2% of the searches.
In September 2026, Dunelm lost share of searches among towel brands worldwide, from 36.1% to 31.3%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Dunelm’s and Onsen’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among towel brands
- Ralph Lauren vs Dunelm: compare search popularity
Ralph Lauren vs Pottery Barn: compare search popularity- Ralph Lauren vs Sheridan: compare search popularity
- Dunelm vs Pottery Barn: compare search popularity
- Dunelm vs Sheridan: compare search popularity
- Pottery Barn vs Sheridan: compare search popularity
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.