Brandwave

How popular isDunelm in search?

In August 2026, there were an estimated 4.1M branded searches for Dunelm worldwide which held steady over the last 11 months. Dunelm holds 6.5% estimated Share of Search among curtain brands worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. IKEA88.8%
  2. Dunelm6.5%
  3. John Lewis4.4%
  4. Next0.17%
  5. Hillarys0.12%
  6. Habitat0.01%
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Where does Dunelm compete?

Dunelm is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Curtain brands2nd of 66.5%Shown below
Towel brands1st of 647.1%Show ranking

Which curtain brands compete with Dunelm?

Dunelm against curtain brands worldwide, by month

Share of Search by month for IKEA, Dunelm, John Lewis. The figures are in the table below the chart.

View monthly share of search table
MonthIKEADunelmJohn LewisNextHillarysHabitat
Oct 202588%6.5%5.3%0.14%0.1%0.01%
Nov 202585.7%6.3%7.7%0.16%0.11%0.01%
Dec 202585.8%6.3%7.7%0.14%0.05%0.01%
Jan 202688%6.5%5.3%0.14%0.12%0.01%
Feb 202687.9%6.5%5.3%0.17%0.12%0.02%
Mar 202686.8%6.4%6.4%0.21%0.14%0.02%
Apr 202687.9%6.5%5.3%0.2%0.12%0.02%
May 202687.9%6.5%5.3%0.25%0.12%0.01%
Jun 202687.9%6.5%5.3%0.21%0.14%0.01%
Jul 202688.9%5.4%5.4%0.21%0.14%0.01%
Aug 202688.8%6.5%4.4%0.17%0.12%0.01%
Sep 2026——————

  1. 1.IKEA

    88.8%

    Held 1st. 55.6M estimated branded searches, +22.2% vs prior month. Share -0.1 points.

  2. 2.Dunelm

    6.5%

    Held 2nd. 4.1M estimated branded searches, +49.3% vs prior month. Share +1.2 points.

  3. 3.John Lewis

    4.4%

    Held 3rd. 2.7M estimated branded searches, 0% vs prior month. Share -1 points.

  4. 4.Next

    0.17%

    Held 4th. 109K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Hillarys

    0.12%

    Held 5th. 74K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Habitat

    0.01%

    Held 6th. 8.1K estimated branded searches, +22.7% vs prior month. Share 0 points.

Compare search popularity between Dunelm and its closest rivals

How has branded search demand for Dunelm changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Dunelm worldwide held steady at 4.1M.
  • Across the 11 months ending August 2026, Dunelm’s estimated Share of Search among curtain brands worldwide peaked at 6.5% in August 2026 and was lowest at 5.4% in July 2026.

How did search popularity change for curtain brands worldwide in August 2026?

  1. In August 2026, Dunelm gained estimated Share of Search among curtain brands worldwide, from 5.4% to 6.5%.

  2. In August 2026, John Lewis lost estimated Share of Search among curtain brands worldwide, from 5.4% to 4.4%.

  3. Estimated monthly branded searches for Hillarys worldwide rose 22.3% over 11 measured months, from 60.5K to 74K in August 2026.

  4. Estimated monthly branded searches for Next worldwide rose 22.3% over 11 measured months, from 88.8K to 109K in August 2026.

How is Dunelm measured?

Brandwave collects information about searches that people make online using Dunelm’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • dunelm

Do you work for Dunelm? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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