Dunelm vs Sheridan:Which is more popular by branded search?
In August 2026, Dunelm had more branded searches than Sheridan among towel brands worldwide. Dunelm was estimated to have 4.1M branded searches compared to Sheridan’s 301K, and held a 47.1% Share of Search versus Sheridan’s 3.5%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Dunelm or Sheridan?
Compare the towel brands shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Dunelm, Sheridan. The figures are in the table below the chart.
View monthly share of search table
| Month | Dunelm | Ralph Lauren | Sheridan | Christy | Bedeck | Sanderson |
|---|---|---|---|---|---|---|
| Oct 2025 | 42.5% | 51.9% | 3.1% | 1.7% | 0.28% | 0.51% |
| Nov 2025 | 35.1% | 52.6% | 3.2% | 8.6% | 0.19% | 0.35% |
| Dec 2025 | 37.1% | 55.5% | 4.1% | 2.7% | 0.2% | 0.45% |
| Jan 2026 | 41.8% | 51.1% | 3.8% | 2.5% | 0.28% | 0.62% |
| Feb 2026 | 46.3% | 46.3% | 4.2% | 2.3% | 0.31% | 0.68% |
| Mar 2026 | 46.4% | 46.4% | 4.2% | 1.9% | 0.38% | 0.69% |
| Apr 2026 | 45.4% | 45.4% | 4.1% | 4.1% | 0.37% | 0.67% |
| May 2026 | 46.2% | 46.2% | 4.2% | 2.3% | 0.46% | 0.68% |
| Jun 2026 | 46.6% | 46.6% | 4.2% | 1.5% | 0.56% | 0.56% |
| Jul 2026 | 41.2% | 50.3% | 4.5% | 2.5% | 0.74% | 0.74% |
| Aug 2026 | 47.1% | 47.1% | 3.5% | 1.3% | 0.57% | 0.57% |
| Sep 2026 | — | — | — | — | — | — |
How has the Dunelm and Sheridan comparison changed over the last 12 months?
3 findings
- Dunelm was ahead of Sheridan in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Dunelm’s estimated Share of Search among towel brands worldwide moved from 42.5% to 47.1%, and its estimated monthly branded searches held steady at 4.1M.
- Across the 11 months ending August 2026, Sheridan’s estimated Share of Search among towel brands worldwide moved from 3.1% to 3.5%, and its estimated monthly branded searches held steady at 301K.
How did search popularity change for towel brands worldwide in August 2026?
2 changes
In August 2026, Dunelm overtook Ralph Lauren to take the highest estimated Share of Search among towel brands worldwide, at 47.1%.
In August 2026, Sheridan lost estimated Share of Search among towel brands worldwide, from 4.5% to 3.5%.
How each brand is measured
Brandwave collects information about searches that people make online using Dunelm’s and Sheridan’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.