Brandwave

How popular isBedeck in search?

In August 2026, there were an estimated 49.5K branded searches for Bedeck worldwide which is up 82.7% over the last 11 months. Bedeck holds 0.57% estimated Share of Search among towel brands worldwide and is ranked 5th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Dunelm47.1%
  2. Ralph Lauren47.1%
  3. Sheridan3.5%
  4. Christy1.3%
  5. Bedeck0.57%
  6. Sanderson0.57%
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Which towel brands compete with Bedeck?

Bedeck against towel brands worldwide, by month

Share of Search by month for Dunelm, Ralph Lauren, Sheridan, Bedeck. The figures are in the table below the chart.

View monthly share of search table
MonthDunelmRalph LaurenSheridanChristyBedeckSanderson
Oct 202542.5%51.9%3.1%1.7%0.28%0.51%
Nov 202535.1%52.6%3.2%8.6%0.19%0.35%
Dec 202537.1%55.5%4.1%2.7%0.2%0.45%
Jan 202641.8%51.1%3.8%2.5%0.28%0.62%
Feb 202646.3%46.3%4.2%2.3%0.31%0.68%
Mar 202646.4%46.4%4.2%1.9%0.38%0.69%
Apr 202645.4%45.4%4.1%4.1%0.37%0.67%
May 202646.2%46.2%4.2%2.3%0.46%0.68%
Jun 202646.6%46.6%4.2%1.5%0.56%0.56%
Jul 202641.2%50.3%4.5%2.5%0.74%0.74%
Aug 202647.1%47.1%3.5%1.3%0.57%0.57%
Sep 2026——————

  1. 1.Dunelm

    47.1%

    Moved from 2nd to 1st. 4.1M estimated branded searches, +49.3% vs prior month. Share +5.9 points.

  2. 2.Ralph Lauren

    47.1%

    Moved from 1st to 2nd. 4.1M estimated branded searches, +22.1% vs prior month. Share -3.3 points.

  3. 3.Sheridan

    3.5%

    Held 3rd. 301K estimated branded searches, 0% vs prior month. Share -1.1 points.

  4. 4.Christy

    1.3%

    Held 4th. 110K estimated branded searches, -33.3% vs prior month. Share -1.2 points.

  5. 5.Bedeck

    0.57%

    Held 5th. 49.5K estimated branded searches, 0% vs prior month. Share -0.2 points.

  6. 6.Sanderson

    0.57%

    Held 6th. 49.5K estimated branded searches, 0% vs prior month. Share -0.2 points.

Compare search popularity between Bedeck and its closest rivals

Every comparison with Bedeck

How has branded search demand for Bedeck changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Bedeck worldwide rose from 27.1K to 49.5K.
  • Across the 11 months ending August 2026, Bedeck rose from 6th to 5th among towel brands worldwide.

How did search popularity change for towel brands worldwide in August 2026?

  1. In August 2026, Dunelm overtook Ralph Lauren to take the highest estimated Share of Search among towel brands worldwide, at 47.1%.

  2. In August 2026, Ralph Lauren lost estimated Share of Search among towel brands worldwide, from 50.3% to 47.1%.

  3. In August 2026, Christy lost estimated Share of Search among towel brands worldwide, from 2.5% to 1.3%.

  4. In August 2026, Sheridan lost estimated Share of Search among towel brands worldwide, from 4.5% to 3.5%.

  5. Estimated monthly branded searches for Bedeck worldwide rose 82.7% over 11 measured months, from 27.1K to 49.5K in August 2026.

How is Bedeck measured?

Brandwave collects information about searches that people make online using Bedeck’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • bedeck

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How the Brand Demand Index is measured

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