Brandwave

Bedeck vs Pottery Barn:Which is more popular?

In September 2026, Pottery Barn had more branded searches than Bedeck among towel brands worldwide. Pottery Barn had about 2.2 million branded searches, while Bedeck had 49,500. Pottery Barn made up 20.9% of all towel brand searches we track, and Bedeck accounted for 0.46%. When we asked ChatGPT and Google AI Overviews about towel brands, Pottery Barn appeared in all five answers and Bedeck in none.

Among towel brands worldwide in September 2026

Who do people search for more?

Pottery Barn, about 45 searches for every 1 for Bedeck

Pottery Barn 2.2M searchesBedeck 49.5K searches

Who does AI mention more?

Pottery Barn, mentioned in every answer we collected

Pottery Barn in 5 of 5Bedeck in 0 of 5

Who does AI recommend more?

Pottery Barn, the only one of the two named

Pottery Barn first in 5Bedeck never named

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Top towel brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Pottery Barn appeared in all five answers. Bedeck did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Frontgate1st
  2. Brooklinen2nd
  3. Pottery Barn3rd
  4. Onsen4th
  5. Parachute5th
  6. Ralph Lauren–
  7. Dunelm–
  8. Sheridan–
  9. Christy–
  10. +1 more
  11. Bedeck–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Pottery Barn5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Frontgate5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Onsen4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Brooklinen3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Parachute2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Ralph Lauren0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Dunelm0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sheridan0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Christy0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bedeck0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+1 more

See every answer about towel brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Is Bedeck or Pottery Barn more popular in search?

This chart shows how often people search Google for Bedeck and Pottery Barn by name. Each line represents a brand's share of searches for all 11 towel brands we track, month by month, from English-language searches worldwide.

Bedeck and Pottery Barn among towel brands worldwide, by month

Share of searches by month for Pottery Barn, Bedeck. The figures are in the table below the chart.

View monthly share of searches table
MonthRalph LaurenDunelmPottery BarnSheridanBrooklinenFrontgateChristySandersonBedeckParachuteOnsen
Oct 202540.5%33.2%18.2%3.8%1.1%1.1%1.3%0.4%0.22%0.18%0.01%
Nov 202539.2%26.2%21.4%3.4%1.6%1.3%6.4%0.26%0.14%0.17%0.01%
Dec 202543%28.7%19.3%4.1%1.2%0.95%2.1%0.35%0.16%0.16%<0.01%
Jan 202638.4%31.4%21%4.4%1%1%1.9%0.46%0.21%0.14%<0.01%
Feb 202634%34%22.7%4.4%1.1%1.1%1.7%0.5%0.23%0.15%0.01%
Mar 202633.8%33.8%22.6%4.7%1.4%1.4%1.4%0.5%0.27%0.18%0.01%
Apr 202634.6%34.6%18.9%4.8%1.4%1.7%3.1%0.51%0.28%0.19%0.01%
May 202635%35%19.1%4.6%1.7%1.7%1.7%0.52%0.35%0.28%0.01%
Jun 202635.7%35.7%19.5%4.4%1.4%1.2%1.2%0.43%0.43%0.19%0.01%
Jul 202636.1%29.5%24.2%4.4%1.5%1.2%1.8%0.53%0.53%0.24%<0.01%
Aug 202636.1%36.1%19.8%3.6%1.2%1.2%0.97%0.44%0.44%0.2%0.01%
Sep 202638.2%31.3%20.9%4.4%1.5%1.3%1%0.69%0.46%0.21%0.01%

How has the Bedeck and Pottery Barn comparison changed over the last 12 months?

3 findings
  • Pottery Barn was ahead of Bedeck in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Bedeck’s share of searches among towel brands worldwide moved from 0.22% to 0.46%, and its estimated monthly branded searches moved from 27.1K to 49.5K.
  • Across the 12 months ending September 2026, Pottery Barn’s share of searches among towel brands worldwide moved from 18.2% to 20.9%, and its estimated monthly branded searches held steady at 2.2M.

How did search popularity change for towel brands worldwide in September 2026?

2 changes

  1. In September 2026, Pottery Barn gained share of searches among towel brands worldwide, from 19.8% to 20.9%.

  2. In September 2026, Bedeck fell from 8th to 9th among towel brands worldwide.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Bedeck’s and Pottery Barn’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Bedeck

1 branded search term

  • bedeck

Pottery Barn

1 branded search term

  • pottery barn

How the Brand Demand Index is measured

Other head-to-heads among towel brands

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