Brandwave

How popular isPottery Barn?

In September 2026, people searched for Pottery Barn by name about 2.2 million times worldwide, about the same as the previous year. These searches made up 3.4% of all global curtain brand searches, placing Pottery Barn fourth out of eight brands. When we asked both ChatGPT and Google AI Overviews about curtain brands, Pottery Barn appeared in four of the five answers and was the most recommended of the eight.

Search and AI answers in September 2026

Pottery Barn is the fourth most searched of 8 competitors and the most recommended in AI answers.

  1. IKEAShare of searches 85.2%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  2. DunelmShare of searches 5.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. John LewisShare of searches 4.2%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. Pottery BarnShare of searches 3.4%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  5. West ElmShare of searches 1.9%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd

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Top curtain brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Pottery Barn was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Pottery Barn is the most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Pottery Barn1st
  2. IKEA2nd
  3. West Elm3rd
  4. Dunelm–
  5. John Lewis–
  6. Next–
  7. Hillarys–
  8. Habitat–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • IKEA4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Pottery Barn4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • West Elm3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Dunelm0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • John Lewis0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Next0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Hillarys0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Habitat0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about curtain brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Which curtain brands compete with Pottery Barn?

Pottery Barn against curtain brands worldwide, by month

Share of searches by month for IKEA, Dunelm, John Lewis, Pottery Barn. The figures are in the table below the chart.

View monthly share of searches table
MonthIKEADunelmJohn LewisPottery BarnWest ElmNextHillarysHabitat
Oct 202583.5%6.1%5%3.4%1.8%0.11%<0.01%<0.01%
Nov 202579.5%5.8%7.1%4.8%2.6%0.13%0.01%<0.01%
Dec 202580.9%6%7.3%4%1.8%0.11%<0.01%<0.01%
Jan 202682.9%6.1%5%4.1%1.8%0.11%0.01%<0.01%
Feb 202682.9%6.1%5%4.1%1.8%0.13%0.01%<0.01%
Mar 202681.9%6%6%4%1.8%0.16%0.01%<0.01%
Apr 202683.5%6.1%5%3.4%1.8%0.17%<0.01%<0.01%
May 202683.1%6.1%5%3.3%2.2%0.2%<0.01%<0.01%
Jun 202683.5%6.1%5%3.4%1.8%0.17%<0.01%<0.01%
Jul 202683.8%5%5%4.1%1.8%0.17%<0.01%<0.01%
Aug 202684.3%6.2%4.2%3.4%1.8%0.14%0.01%<0.01%
Sep 202685.2%5.1%4.2%3.4%1.9%0.14%0.01%<0.01%

  1. 1.IKEA

    85.2%

    Held 1st. 55.6M estimated branded searches, 0% vs prior month. Share +1 points.

  2. 2.Dunelm

    5.1%

    Held 2nd. 3.4M estimated branded searches, -18.1% vs prior month. Share -1.1 points.

  3. 3.John Lewis

    4.2%

    Held 3rd. 2.7M estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Pottery Barn

    3.4%

    Held 4th. 2.2M estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.West Elm

    1.9%

    Held 5th. 1.2M estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Next

    0.14%

    Held 6th. 90.5K estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.Hillarys

    0.01%

    Held 7th. 6.6K estimated branded searches, 0% vs prior month. Share 0 points.

  8. 8.Habitat

    <0.01%

    Held 8th. 3.6K estimated branded searches, +24.1% vs prior month. Share 0 points.

Compare popularity between Pottery Barn and its closest rivals

Every comparison with Pottery Barn

41 comparisons

How has branded search demand for Pottery Barn changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Pottery Barn worldwide held steady at 2.2M.
  • Across the 12 months ending September 2026, Pottery Barn’s share of searches among curtain brands worldwide peaked at 4.8% in November 2025 and was lowest at 3.3% in May 2026.

How did search popularity change for curtain brands worldwide in September 2026?

5 changes

  1. In September 2026, IKEA gained share of searches among curtain brands worldwide, from 84.3% to 85.2%.

  2. In September 2026, Dunelm lost share of searches among curtain brands worldwide, from 6.2% to 5.1%.

  3. Estimated monthly branded searches for Next worldwide rose 22.3% over 12 measured months, from 74K to 90.5K in September 2026.

  4. Estimated monthly branded searches for John Lewis worldwide fell 18.2% over 12 measured months, from 3.4M to 2.7M in September 2026.

  5. Estimated monthly branded searches for Habitat worldwide fell 18.2% over 12 measured months, from 4.4K to 3.6K in September 2026.

How are Pottery Barn’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Pottery Barn’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • pottery barn

How the Brand Demand Index is measured

Who owns Pottery Barn?

Pottery Barn is owned by Williams-Sonoma. Brandwave does not track any other brands owned by Williams-Sonoma.

Do you work for Pottery Barn? To request corrections or removal please contact us via our support page and we will be happy to assist.

Where does Pottery Barn compete?

Pottery Barn is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Curtain brands4th of 83.4%Shown above
Cushion brands3rd of 83.5%Show ranking
Towel brands3rd of 1120.9%Show ranking
Outdoor furniture brands2nd of 1329.1%Show ranking
Rug brands1st of 1151.1%Show ranking
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Is Pottery Barn your brand?

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