Brandwave

How popular isPottery Barn?

In September 2026, people searched for Pottery Barn by name about 2.2 million times worldwide, about the same as the previous year. These searches made up 3.5% of all global cushion brand searches, placing Pottery Barn third out of eight brands. When we asked both ChatGPT and Google AI Overviews about cushion brands, Pottery Barn appeared in two of the five answers and was the most recommended of the eight.

Search and AI answers in September 2026

Pottery Barn is the third most searched of 8 competitors and the most recommended in AI answers.

  1. IKEAShare of searches 86.9%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  2. Zara HomeShare of searches 5.2%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. Pottery BarnShare of searches 3.5%Mentioned in 2 of 5 AI answersPlace in AI recommendations 1st
  4. H&M HomeShare of searches 2.3%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. West ElmShare of searches 1.9%Mentioned in 2 of 5 AI answersPlace in AI recommendations 2nd

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Top cushion brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Pottery Barn was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Pottery Barn is the most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Pottery Barn1st
  2. West Elm2nd
  3. IKEA3rd
  4. Muji4th
  5. Zara Home–
  6. H&M Home–
  7. Society6–
  8. Amara–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • IKEA4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Pottery Barn2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • West Elm2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Muji1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Zara Home0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • H&M Home0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Society60 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Amara0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about cushion brands

5 answers

  • Asked ChatGPT

    “Which cushion brand should I buy?”

    1. Asked ChatGPT

      “What are the best cushion brands?”

      1. 1Pottery Barn
      2. 2West Elm
      3. 3IKEA

    2. Asked ChatGPT

      “What's the best cushion brand for living room seating?”

      1. 1Pottery Barn
      2. 2West Elm
      3. 3IKEA

    3. Searched Google, AI Overview

      “decorative cushions”

      1. 1IKEA

    4. Searched Google, AI Overview

      “soft cushions”

      1. 1Muji
      2. 2IKEA

    Not named in any answer:

    Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

    Which cushion brands compete with Pottery Barn?

    Pottery Barn against cushion brands worldwide, by month

    Share of searches by month for IKEA, Zara Home, Pottery Barn, H&M Home. The figures are in the table below the chart.

    View monthly share of searches table
    MonthIKEAZara HomePottery BarnH&M HomeWest ElmSociety6MujiAmara
    Oct 202586.9%5.2%3.5%2.3%1.9%0.12%0.03%<0.01%
    Nov 202582.1%7.4%4.9%2.7%2.7%0.13%0.03%<0.01%
    Dec 202585.2%6.3%4.2%2.3%1.9%0.14%0.03%<0.01%
    Jan 202685.2%6.3%4.2%2.3%1.9%0.14%0.03%<0.01%
    Feb 202686.2%5.2%4.2%2.3%1.9%0.11%0.03%<0.01%
    Mar 202686.2%5.2%4.2%2.3%1.9%0.14%0.05%<0.01%
    Apr 202687%5.2%3.5%2.1%1.9%0.12%0.04%<0.01%
    May 202686.7%5.2%3.5%2.1%2.3%0.12%0.04%<0.01%
    Jun 202687.2%5.3%3.5%1.9%1.9%0.12%0.03%<0.01%
    Jul 202685.4%6.3%4.2%2.1%1.9%0.11%0.04%<0.01%
    Aug 202687%5.2%3.5%2.1%1.9%0.12%0.03%<0.01%
    Sep 202686.9%5.2%3.5%2.3%1.9%0.09%0.03%<0.01%

    1. 1.IKEA

      86.9%

      Held 1st. 55.6M estimated branded searches, 0% vs prior month. Share -0.1 points.

    2. 2.Zara Home

      5.2%

      Held 2nd. 3.4M estimated branded searches, 0% vs prior month. Share 0 points.

    3. 3.Pottery Barn

      3.5%

      Held 3rd. 2.2M estimated branded searches, 0% vs prior month. Share 0 points.

    4. 4.H&M Home

      2.3%

      Held 4th. 1.5M estimated branded searches, +9% vs prior month. Share +0.2 points.

    5. 5.West Elm

      1.9%

      Held 5th. 1.2M estimated branded searches, 0% vs prior month. Share 0 points.

    6. 6.Society6

      0.09%

      Held 6th. 60.5K estimated branded searches, -18.2% vs prior month. Share 0 points.

    7. 7.Muji

      0.03%

      Held 7th. 22.2K estimated branded searches, 0% vs prior month. Share 0 points.

    8. 8.Amara

      <0.01%

      Held 8th. 720 estimated branded searches, 0% vs prior month. Share 0 points.

    Compare popularity between Pottery Barn and its closest rivals

    Every comparison with Pottery Barn

    41 comparisons

    How has branded search demand for Pottery Barn changed worldwide over the last 12 months?

    2 findings
    • Across the 12 months ending September 2026, estimated monthly branded searches for Pottery Barn worldwide held steady at 2.2M.
    • Across the 12 months ending September 2026, Pottery Barn’s share of searches among cushion brands worldwide peaked at 4.9% in November 2025 and was lowest at 3.5% in May 2026.

    How did search popularity change for cushion brands worldwide in September 2026?

    3 changes

    1. Estimated monthly branded searches for Muji worldwide rose 22.7% over 12 measured months, from 18.1K to 22.2K in September 2026.

    2. Estimated monthly branded searches for Amara worldwide rose 22% over 12 measured months, from 590 to 720 in September 2026.

    3. Estimated monthly branded searches for Society6 worldwide fell 18.2% over 12 measured months, from 74K to 60.5K in September 2026.

    How are Pottery Barn’s branded searches counted?

    1 search term

    Brandwave collects information about searches that people make online using Pottery Barn’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

    • pottery barn

    How the Brand Demand Index is measured

    Who owns Pottery Barn?

    Pottery Barn is owned by Williams-Sonoma. Brandwave does not track any other brands owned by Williams-Sonoma.

    Do you work for Pottery Barn? To request corrections or removal please contact us via our support page and we will be happy to assist.

    Where does Pottery Barn compete?

    Pottery Barn is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
    Competitor setRankShare of searchesRanking
    Curtain brands4th of 83.4%Show ranking
    Cushion brands3rd of 83.5%Shown above
    Towel brands3rd of 1120.9%Show ranking
    Outdoor furniture brands2nd of 1329.1%Show ranking
    Rug brands1st of 1151.1%Show ranking
    Creator with pink hair and a pink jacket

    Is Pottery Barn your brand?

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