Brandwave

Pottery Barn vs West Elm:Which is more popular?

In September 2026, Pottery Barn had more branded searches than West Elm among cushion brands worldwide. Pottery Barn had about 2.2 million branded searches, while West Elm had 1.2 million. Pottery Barn made up 26.7% of all cushion brand searches we track, and West Elm accounted for 14.5%. When we asked ChatGPT and Google AI Overviews about cushion brands, Pottery Barn and West Elm each appeared in two of the five answers. Pottery Barn was mentioned before West Elm in every answer.

Among cushion brands worldwide in September 2026

Who do people search for more?

Pottery Barn, about 84% more searches than West Elm

Pottery Barn 2.2M searchesWest Elm 1.2M searches

Who does AI mention more?

Both were mentioned in 2 of 5 answers.

Pottery Barn in 2 of 5West Elm in 2 of 5

Who does AI recommend more?

Pottery Barn, named ahead of West Elm in every answer

Pottery Barn first in 2West Elm never first

Follow Pottery Barn vs West Elm and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top cushion brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Pottery Barn and West Elm were each mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Pottery Barn was listed before West Elm in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Pottery Barn1st
  2. West Elm2nd
  3. Zara Home–
  4. H&M Home–
  5. Society6–
  6. Muji–
  7. Amara–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Pottery Barn2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • West Elm2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Muji1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Zara Home0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • H&M Home0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Society60 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Amara0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about cushion brands

5 answers

  • Asked ChatGPT

    “Which cushion brand should I buy?”

    1. Asked ChatGPT

      “What are the best cushion brands?”

      1. 1Pottery Barn
      2. 2West Elm

    2. Asked ChatGPT

      “What's the best cushion brand for living room seating?”

      1. 1Pottery Barn
      2. 2West Elm

    3. Searched Google, AI Overview

      “decorative cushions”

      1. Searched Google, AI Overview

        “soft cushions”

        1. 1Muji

      Not named in any answer:

      Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

      Is Pottery Barn or West Elm more popular in search?

      This chart shows how often people search Google for Pottery Barn and West Elm by name. Each line represents a brand's share of searches for all seven cushion brands we track, month by month, from English-language searches worldwide.

      Pottery Barn and West Elm among cushion brands worldwide, by month

      Share of searches by month for Pottery Barn, West Elm. The figures are in the table below the chart.

      View monthly share of searches table
      MonthZara HomePottery BarnH&M HomeWest ElmSociety6MujiAmara
      Oct 202539.9%26.7%17.8%14.5%0.88%0.22%<0.01%
      Nov 202541.3%27.6%15%15.1%0.75%0.18%<0.01%
      Dec 202542.3%28.4%15.5%12.6%0.94%0.23%<0.01%
      Jan 202642.3%28.4%15.5%12.6%0.94%0.23%<0.01%
      Feb 202637.6%30.8%16.8%13.7%0.83%0.25%<0.01%
      Mar 202637.5%30.7%16.7%13.7%1%0.37%<0.01%
      Apr 202640.4%27%16.6%14.8%0.89%0.33%0.01%
      May 202639.2%26.2%16.1%17.4%0.86%0.32%0.01%
      Jun 202641.2%27.5%15%15%0.91%0.27%0.01%
      Jul 202643%28.7%14.4%12.8%0.78%0.28%<0.01%
      Aug 202640.5%27.1%16.6%14.7%0.89%0.27%<0.01%
      Sep 202639.9%26.7%17.8%14.5%0.72%0.26%<0.01%

      How has the Pottery Barn and West Elm comparison changed over the last 12 months?

      3 findings
      • Pottery Barn was ahead of West Elm in every measured month of the 12 months ending September 2026.
      • Across the 12 months ending September 2026, Pottery Barn’s share of searches among cushion brands worldwide held steady at 26.7%, and its estimated monthly branded searches held steady at 2.2M.
      • Across the 12 months ending September 2026, West Elm’s share of searches among cushion brands worldwide held steady at 14.5%, and its estimated monthly branded searches held steady at 1.2M.

      How did search popularity change for cushion brands worldwide in September 2026?

      0 changes

      Neither Pottery Barn nor West Elm moved beyond provider rounding among cushion brands in September 2026.

      How are branded searches counted?

      2 search terms

      Brandwave collects information about searches that people make online using Pottery Barn’s and West Elm’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

      Pottery Barn

      1 branded search term

      • pottery barn

      West Elm

      1 branded search term

      • west elm

      How the Brand Demand Index is measured

      Other head-to-heads among cushion brands

      Creator with pink hair and a pink jacket

      Put your own brand in this comparison

      Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

      Start free