Brandwave

Pottery Barn vs Zara Home:Which is more popular?

In September 2026, Zara Home had more branded searches than Pottery Barn among cushion brands worldwide. Zara Home had about 3.4 million branded searches, while Pottery Barn had 2.2 million. Zara Home made up 5.2% of all cushion brand searches we track, and Pottery Barn accounted for 3.5%. When we asked ChatGPT and Google AI Overviews about cushion brands, Pottery Barn appeared in two of the five answers and Zara Home in none.

Among cushion brands worldwide in September 2026

Who do people search for more?

Zara Home, about 50% more searches than Pottery Barn

Zara Home 3.4M searchesPottery Barn 2.2M searches

Who does AI mention more?

Pottery Barn, mentioned in 2 of 5 answers, Zara Home in 0

Pottery Barn in 2 of 5Zara Home in 0 of 5

Who does AI recommend more?

Pottery Barn, the only one of the two named

Pottery Barn first in 2Zara Home never named

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Top cushion brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Pottery Barn was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Zara Home did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Pottery Barn1st
  2. West Elm2nd
  3. IKEA3rd
  4. Muji4th
  5. Zara Home–
  6. H&M Home–
  7. Society6–
  8. Amara–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • IKEA4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Pottery Barn2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • West Elm2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Muji1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Zara Home0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • H&M Home0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Society60 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Amara0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about cushion brands

5 answers

  • Asked ChatGPT

    “Which cushion brand should I buy?”

    1. Asked ChatGPT

      “What are the best cushion brands?”

      1. 1Pottery Barn
      2. 2West Elm
      3. 3IKEA

    2. Asked ChatGPT

      “What's the best cushion brand for living room seating?”

      1. 1Pottery Barn
      2. 2West Elm
      3. 3IKEA

    3. Searched Google, AI Overview

      “decorative cushions”

      1. 1IKEA

    4. Searched Google, AI Overview

      “soft cushions”

      1. 1Muji
      2. 2IKEA

    Not named in any answer:

    Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

    Is Pottery Barn or Zara Home more popular in search?

    This chart shows how often people search Google for Pottery Barn and Zara Home by name. Each line represents a brand's share of searches for all eight cushion brands we track, month by month, from English-language searches worldwide.

    Pottery Barn and Zara Home among cushion brands worldwide, by month

    Share of searches by month for Zara Home, Pottery Barn. The figures are in the table below the chart.

    View monthly share of searches table
    MonthIKEAZara HomePottery BarnH&M HomeWest ElmSociety6MujiAmara
    Oct 202586.9%5.2%3.5%2.3%1.9%0.12%0.03%<0.01%
    Nov 202582.1%7.4%4.9%2.7%2.7%0.13%0.03%<0.01%
    Dec 202585.2%6.3%4.2%2.3%1.9%0.14%0.03%<0.01%
    Jan 202685.2%6.3%4.2%2.3%1.9%0.14%0.03%<0.01%
    Feb 202686.2%5.2%4.2%2.3%1.9%0.11%0.03%<0.01%
    Mar 202686.2%5.2%4.2%2.3%1.9%0.14%0.05%<0.01%
    Apr 202687%5.2%3.5%2.1%1.9%0.12%0.04%<0.01%
    May 202686.7%5.2%3.5%2.1%2.3%0.12%0.04%<0.01%
    Jun 202687.2%5.3%3.5%1.9%1.9%0.12%0.03%<0.01%
    Jul 202685.4%6.3%4.2%2.1%1.9%0.11%0.04%<0.01%
    Aug 202687%5.2%3.5%2.1%1.9%0.12%0.03%<0.01%
    Sep 202686.9%5.2%3.5%2.3%1.9%0.09%0.03%<0.01%

    How has the Pottery Barn and Zara Home comparison changed over the last 12 months?

    3 findings
    • Zara Home was ahead of Pottery Barn in every measured month of the 12 months ending September 2026.
    • Across the 12 months ending September 2026, Pottery Barn’s share of searches among cushion brands worldwide held steady at 3.5%, and its estimated monthly branded searches held steady at 2.2M.
    • Across the 12 months ending September 2026, Zara Home’s share of searches among cushion brands worldwide held steady at 5.2%, and its estimated monthly branded searches held steady at 3.4M.

    How did search popularity change for cushion brands worldwide in September 2026?

    0 changes

    Neither Pottery Barn nor Zara Home moved beyond provider rounding among cushion brands in September 2026.

    How are branded searches counted?

    2 search terms

    Brandwave collects information about searches that people make online using Pottery Barn’s and Zara Home’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

    Pottery Barn

    1 branded search term

    • pottery barn

    Zara Home

    1 branded search term

    • zara home

    How the Brand Demand Index is measured

    Other head-to-heads among cushion brands

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