How popular isWest Elm in search?
In September 2026, people searched for West Elm by name about 1.2 million times worldwide, about the same as the previous year. These searches made up 1.9% of all global cushion brand searches, placing West Elm fifth out of eight brands. These are worldwide searches for English-language branded terms.
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Which cushion brands compete with West Elm?
Share of searches by month for IKEA, Zara Home, Pottery Barn, H&M Home, West Elm. The figures are in the table below the chart.
View monthly share of searches table
| Month | IKEA | Zara Home | Pottery Barn | H&M Home | West Elm | Society6 | Muji | Amara |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 86.9% | 5.2% | 3.5% | 2.3% | 1.9% | 0.12% | 0.03% | <0.01% |
| Nov 2025 | 82.1% | 7.4% | 4.9% | 2.7% | 2.7% | 0.13% | 0.03% | <0.01% |
| Dec 2025 | 85.2% | 6.3% | 4.2% | 2.3% | 1.9% | 0.14% | 0.03% | <0.01% |
| Jan 2026 | 85.2% | 6.3% | 4.2% | 2.3% | 1.9% | 0.14% | 0.03% | <0.01% |
| Feb 2026 | 86.2% | 5.2% | 4.2% | 2.3% | 1.9% | 0.11% | 0.03% | <0.01% |
| Mar 2026 | 86.2% | 5.2% | 4.2% | 2.3% | 1.9% | 0.14% | 0.05% | <0.01% |
| Apr 2026 | 87% | 5.2% | 3.5% | 2.1% | 1.9% | 0.12% | 0.04% | <0.01% |
| May 2026 | 86.7% | 5.2% | 3.5% | 2.1% | 2.3% | 0.12% | 0.04% | <0.01% |
| Jun 2026 | 87.2% | 5.3% | 3.5% | 1.9% | 1.9% | 0.12% | 0.03% | <0.01% |
| Jul 2026 | 85.4% | 6.3% | 4.2% | 2.1% | 1.9% | 0.11% | 0.04% | <0.01% |
| Aug 2026 | 87% | 5.2% | 3.5% | 2.1% | 1.9% | 0.12% | 0.03% | <0.01% |
| Sep 2026 | 86.9% | 5.2% | 3.5% | 2.3% | 1.9% | 0.09% | 0.03% | <0.01% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 86.9% | 55.6M | 0% | -0.1 points | |
| 2, held 2nd | 5.2% | 3.4M | 0% | 0 points | |
| 3, held 3rd | 3.5% | 2.2M | 0% | 0 points | |
| 4, held 4th | 2.3% | 1.5M | +9% | +0.2 points | |
| 5, held 5th | 1.9% | 1.2M | 0% | 0 points | |
| 6, held 6th | 0.09% | 60.5K | -18.2% | 0 points | |
| 7, held 7th | 0.03% | 22.2K | 0% | 0 points | |
| 8, held 8th | <0.01% | 720 | 0% | 0 points |
1.
IKEA86.9%
Held 1st. 55.6M estimated branded searches, 0% vs prior month. Share -0.1 points.
5.2%
Held 2nd. 3.4M estimated branded searches, 0% vs prior month. Share 0 points.
3.5%
Held 3rd. 2.2M estimated branded searches, 0% vs prior month. Share 0 points.
4.
H&M Home2.3%
Held 4th. 1.5M estimated branded searches, +9% vs prior month. Share +0.2 points.
5.
West Elm1.9%
Held 5th. 1.2M estimated branded searches, 0% vs prior month. Share 0 points.
6.
Society60.09%
Held 6th. 60.5K estimated branded searches, -18.2% vs prior month. Share 0 points.
7.Muji
0.03%
Held 7th. 22.2K estimated branded searches, 0% vs prior month. Share 0 points.
8.
Amara<0.01%
Held 8th. 720 estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between West Elm and its closest rivals
Every comparison with West Elm
21 comparisons
- Dunelm vs West Elm
- IKEA vs West Elm
- John Lewis vs West Elm
- Pottery Barn vs West Elm
- H&M Home vs West Elm
- West Elm vs Zara Home
- Ruggable vs West Elm
- Rugs USA vs West Elm
- Nordic Knots vs West Elm
- Next vs West Elm
- Revival vs West Elm
- Society6 vs West Elm
- Safavieh vs West Elm
- Muji vs West Elm
- Loloi vs West Elm
- Miss Amara vs West Elm
- Beni Rugs vs West Elm
- Hillarys vs West Elm
- Habitat vs West Elm
- Rug Culture vs West Elm
- Amara vs West Elm
How has branded search demand for West Elm changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for West Elm worldwide held steady at 1.2M.
- Across the 12 months ending September 2026, West Elm’s share of searches among cushion brands worldwide held steady at 1.9%.
How did search popularity change for cushion brands worldwide in September 2026?
3 changes
Estimated monthly branded searches for Muji worldwide rose 22.7% over 12 measured months, from 18.1K to 22.2K in September 2026.
Estimated monthly branded searches for Amara worldwide rose 22% over 12 measured months, from 590 to 720 in September 2026.
Estimated monthly branded searches for Society6 worldwide fell 18.2% over 12 measured months, from 74K to 60.5K in September 2026.
How are West Elm’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using West Elm’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- west elm
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Where does West Elm compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Curtain brands | 5th of 8 | 1.9% | Show ranking |
| Cushion brands | 5th of 8 | 1.9% | Shown above |
| Rug brands | 2nd of 11 | 27.8% | Show ranking |
Is West Elm your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.