Hillarys vs West Elm:Which is searched more?
In September 2026, West Elm had more branded searches than Hillarys among curtain brands worldwide. West Elm had about 1.2 million branded searches, while Hillarys had 6,600. West Elm made up 1.9% of all curtain brand searches we track, and Hillarys accounted for 0.01%. These are worldwide searches for English-language branded terms.
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Is Hillarys or West Elm more popular in search?
Compare the curtain brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for West Elm, Hillarys. The figures are in the table below the chart.
View monthly share of searches table
| Month | IKEA | Dunelm | John Lewis | Pottery Barn | West Elm | Next | Hillarys | Habitat |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 83.5% | 6.1% | 5% | 3.4% | 1.8% | 0.11% | <0.01% | <0.01% |
| Nov 2025 | 79.5% | 5.8% | 7.1% | 4.8% | 2.6% | 0.13% | 0.01% | <0.01% |
| Dec 2025 | 80.9% | 6% | 7.3% | 4% | 1.8% | 0.11% | <0.01% | <0.01% |
| Jan 2026 | 82.9% | 6.1% | 5% | 4.1% | 1.8% | 0.11% | 0.01% | <0.01% |
| Feb 2026 | 82.9% | 6.1% | 5% | 4.1% | 1.8% | 0.13% | 0.01% | <0.01% |
| Mar 2026 | 81.9% | 6% | 6% | 4% | 1.8% | 0.16% | 0.01% | <0.01% |
| Apr 2026 | 83.5% | 6.1% | 5% | 3.4% | 1.8% | 0.17% | <0.01% | <0.01% |
| May 2026 | 83.1% | 6.1% | 5% | 3.3% | 2.2% | 0.2% | <0.01% | <0.01% |
| Jun 2026 | 83.5% | 6.1% | 5% | 3.4% | 1.8% | 0.17% | <0.01% | <0.01% |
| Jul 2026 | 83.8% | 5% | 5% | 4.1% | 1.8% | 0.17% | <0.01% | <0.01% |
| Aug 2026 | 84.3% | 6.2% | 4.2% | 3.4% | 1.8% | 0.14% | 0.01% | <0.01% |
| Sep 2026 | 85.2% | 5.1% | 4.2% | 3.4% | 1.9% | 0.14% | 0.01% | <0.01% |
How has the Hillarys and West Elm comparison changed over the last 12 months?
3 findings
- West Elm was ahead of Hillarys in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Hillarys’ share of searches among curtain brands worldwide moved from <0.01% to 0.01%, and its estimated monthly branded searches held steady at 6.6K.
- Across the 12 months ending September 2026, West Elm’s share of searches among curtain brands worldwide moved from 1.8% to 1.9%, and its estimated monthly branded searches held steady at 1.2M.
How did search popularity change for curtain brands worldwide in September 2026?
0 changes
Neither Hillarys nor West Elm moved beyond provider rounding among curtain brands in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Hillarys’ and West Elm’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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