Brandwave

Curtain brands:Which brands are most popular in search?

In August 2026, IKEA was the most searched among curtain brands worldwide, with an estimated 55.6M branded searches and 88.8% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. IKEA88.8%
  2. Dunelm6.5%
  3. John Lewis4.4%
  4. Next0.17%
  5. Hillarys0.12%
  6. Habitat0.01%

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Share of SearchLeaderboard

Compare the curtain brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among curtain brands worldwide, by month

Share of Search by month for IKEA, Dunelm, John Lewis. The figures are in the table below the chart.

View monthly share of search table
MonthIKEADunelmJohn LewisNextHillarysHabitat
Oct 202588%6.5%5.3%0.14%0.1%0.01%
Nov 202585.7%6.3%7.7%0.16%0.11%0.01%
Dec 202585.8%6.3%7.7%0.14%0.05%0.01%
Jan 202688%6.5%5.3%0.14%0.12%0.01%
Feb 202687.9%6.5%5.3%0.17%0.12%0.02%
Mar 202686.8%6.4%6.4%0.21%0.14%0.02%
Apr 202687.9%6.5%5.3%0.2%0.12%0.02%
May 202687.9%6.5%5.3%0.25%0.12%0.01%
Jun 202687.9%6.5%5.3%0.21%0.14%0.01%
Jul 202688.9%5.4%5.4%0.21%0.14%0.01%
Aug 202688.8%6.5%4.4%0.17%0.12%0.01%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.IKEA

    88.8%

    Held 1st. 55.6M estimated branded searches, +22.2% vs prior month. Share -0.1 points.

  2. 2.Dunelm

    6.5%

    Held 2nd. 4.1M estimated branded searches, +49.3% vs prior month. Share +1.2 points.

  3. 3.John Lewis

    4.4%

    Held 3rd. 2.7M estimated branded searches, 0% vs prior month. Share -1 points.

  4. 4.Next

    0.17%

    Held 4th. 109K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Hillarys

    0.12%

    Held 5th. 74K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Habitat

    0.01%

    Held 6th. 8.1K estimated branded searches, +22.7% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among curtain brands worldwide?

In August 2026, IKEA was the most searched among curtain brands worldwide, with an estimated 55.6M branded searches and 88.8% estimated Share of Search within this set. Dunelm is in 2nd place, 82.3 percentage points behind at 6.5% Share of Search.

Global curtain brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
IKEA88% → 88.8%88.9%Jul 202685.7%Nov 20251st
Dunelm6.5%6.5%Aug 20265.4%Jul 20262nd
John Lewis5.3% → 4.4%7.7%Dec 20254.4%Aug 20263rd
Next0.14% → 0.17%0.25%May 20260.14%Jan 20264th
Hillarys0.1% → 0.12%0.14%Jul 20260.05%Dec 20255th
Habitat0.01%0.02%Feb 20260.01%Nov 20256th

Each finding as a sentence

  • Across the 11 months ending August 2026, IKEA’s estimated Share of Search among curtain brands worldwide increased from 88% to 88.8%.
  • Across the 11 months ending August 2026, John Lewis’ estimated Share of Search among curtain brands worldwide decreased from 5.3% to 4.4%.
  • Across the 11 months ending August 2026, IKEA’s estimated Share of Search among curtain brands worldwide peaked at 88.9% in July 2026 and was lowest at 85.7% in November 2025.
  • Across the 11 months ending August 2026, Dunelm’s estimated Share of Search among curtain brands worldwide peaked at 6.5% in August 2026 and was lowest at 5.4% in July 2026.
  • Across the 11 months ending August 2026, John Lewis’ estimated Share of Search among curtain brands worldwide peaked at 7.7% in December 2025 and was lowest at 4.4% in August 2026.
  • Across the 11 months ending August 2026, Dunelm, Next, Hillarys and Habitat held steady: their estimated Share of Search among curtain brands worldwide each moved less than 0.5 percentage points.

How did search popularity change for curtain brands worldwide in August 2026?

  1. In August 2026, Dunelm gained estimated Share of Search among curtain brands worldwide, from 5.4% to 6.5%.

  2. In August 2026, John Lewis lost estimated Share of Search among curtain brands worldwide, from 5.4% to 4.4%.

  3. Estimated monthly branded searches for Hillarys worldwide rose 22.3% over 11 measured months, from 60.5K to 74K in August 2026.

  4. Estimated monthly branded searches for Next worldwide rose 22.3% over 11 measured months, from 88.8K to 109K in August 2026.

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