John Lewis vs Next:Which is more popular by branded search?
In August 2026, John Lewis had more branded searches than Next among curtain brands worldwide. John Lewis was estimated to have 2.7M branded searches compared to Next’s 109K, and held a 4.4% Share of Search versus Next’s 0.17%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, John Lewis or Next?
Compare the curtain brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for John Lewis, Next. The figures are in the table below the chart.
View monthly share of search table
| Month | IKEA | Dunelm | John Lewis | Next | Hillarys | Habitat |
|---|---|---|---|---|---|---|
| Oct 2025 | 88% | 6.5% | 5.3% | 0.14% | 0.1% | 0.01% |
| Nov 2025 | 85.7% | 6.3% | 7.7% | 0.16% | 0.11% | 0.01% |
| Dec 2025 | 85.8% | 6.3% | 7.7% | 0.14% | 0.05% | 0.01% |
| Jan 2026 | 88% | 6.5% | 5.3% | 0.14% | 0.12% | 0.01% |
| Feb 2026 | 87.9% | 6.5% | 5.3% | 0.17% | 0.12% | 0.02% |
| Mar 2026 | 86.8% | 6.4% | 6.4% | 0.21% | 0.14% | 0.02% |
| Apr 2026 | 87.9% | 6.5% | 5.3% | 0.2% | 0.12% | 0.02% |
| May 2026 | 87.9% | 6.5% | 5.3% | 0.25% | 0.12% | 0.01% |
| Jun 2026 | 87.9% | 6.5% | 5.3% | 0.21% | 0.14% | 0.01% |
| Jul 2026 | 88.9% | 5.4% | 5.4% | 0.21% | 0.14% | 0.01% |
| Aug 2026 | 88.8% | 6.5% | 4.4% | 0.17% | 0.12% | 0.01% |
| Sep 2026 | — | — | — | — | — | — |
How has the John Lewis and Next comparison changed over the last 12 months?
3 findings
- John Lewis was ahead of Next in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, John Lewis’ estimated Share of Search among curtain brands worldwide moved from 5.3% to 4.4%, and its estimated monthly branded searches moved from 3.4M to 2.7M.
- Across the 11 months ending August 2026, Next’s estimated Share of Search among curtain brands worldwide moved from 0.14% to 0.17%, and its estimated monthly branded searches moved from 88.8K to 109K.
How did search popularity change for curtain brands worldwide in August 2026?
2 changes
In August 2026, John Lewis lost estimated Share of Search among curtain brands worldwide, from 5.4% to 4.4%.
Estimated monthly branded searches for Next worldwide rose 22.3% over 11 measured months, from 88.8K to 109K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using John Lewis’ and Next’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
John Lewis
1 branded search term
- john lewis
Next
2 branded search terms
- next clothing
- next shop
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.