Brandwave

How popular isQuince?

In September 2026, people searched for Quince by name about 585,000 times worldwide, a 49.6% increase from the previous year. These searches made up 2.2% of all global curtain brand searches, placing Quince seventh out of nine brands. When we asked both ChatGPT and Google AI Overviews about curtain brands, Quince appeared in four of the five answers and was the most recommended of the nine.

Search and AI answers in September 2026

Quince is the seventh most searched of 9 competitors and the most recommended in AI answers.

  1. DunelmShare of searches 29.6%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. IKEAShare of searches 29.6%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  3. NextShare of searches 24.4%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. John LewisShare of searches 4.9%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. QuinceShare of searches 2.2%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st

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Top curtain brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Quince was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Quince is the most recommended of the nine.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Quince1st
  2. Pottery Barn2nd
  3. IKEA3rd
  4. West Elm4th
  5. Dunelm–
  6. Next–
  7. John Lewis–
  8. Hillarys–
  9. Habitat–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • IKEA4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Pottery Barn4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Quince4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • West Elm3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Dunelm0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Next0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • John Lewis0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Hillarys0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Habitat0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about curtain brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Which curtain brands compete with Quince?

Quince against curtain brands worldwide, by month

Share of searches by month for Dunelm, IKEA, Next, John Lewis, Pottery Barn, West Elm, Quince. The figures are in the table below the chart.

View monthly share of searches table
MonthDunelmIKEANextJohn LewisPottery BarnWest ElmQuinceHillarysHabitat
Oct 202534.9%28.4%19.1%7%3.8%2.6%1.4%1.7%1.1%
Nov 202533%26.9%22.1%6.6%3.6%3%1.6%2%1.1%
Dec 202529.5%29.5%24.1%5.9%3.9%3.2%1.8%1.2%0.94%
Jan 202630.3%30.3%20.4%6.1%4.1%3.3%2.2%2.2%0.99%
Feb 202629.1%29.1%23.8%5.8%3.9%3.2%2.1%2.1%0.93%
Mar 202626%31.5%26%5.2%3.5%2.8%2.3%1.9%0.83%
Apr 202627.7%27.7%27.7%5.5%3.7%3%2%1.7%0.89%
May 202626.4%26.4%32.1%4.3%3.5%2.9%2.4%1.3%0.7%
Jun 202628%28%28%4.6%3.7%3.1%2.5%1.4%0.74%
Jul 202623.9%29.2%29.2%4.8%3.9%3.9%2.6%1.7%0.77%
Aug 202625.3%30.7%25.3%5.1%4.1%4.1%2.8%1.8%0.81%
Sep 202629.6%29.6%24.4%4.9%3.3%3.3%2.2%1.8%0.97%

  1. 1.Dunelm

    29.6%

    Moved from 2nd to 1st. 110K estimated branded searches, +21.5% vs prior month. Share +4.4 points.

  2. 2.IKEA

    29.6%

    Moved from 1st to 2nd. 110K estimated branded searches, 0% vs prior month. Share -1.1 points.

  3. 3.Next

    24.4%

    Held 3rd. 90.5K estimated branded searches, 0% vs prior month. Share -0.9 points.

  4. 4.John Lewis

    4.9%

    Held 4th. 18.1K estimated branded searches, 0% vs prior month. Share -0.2 points.

  5. 5.Pottery Barn

    3.3%

    Held 5th. 12.1K estimated branded searches, -18.2% vs prior month. Share -0.9 points.

  6. 6.West Elm

    3.3%

    Held 6th. 12.1K estimated branded searches, -18.2% vs prior month. Share -0.9 points.

  7. 7.Quince

    2.2%

    Held 7th. 8.1K estimated branded searches, -18.2% vs prior month. Share -0.6 points.

  8. 8.Hillarys

    1.8%

    Held 8th. 6.6K estimated branded searches, 0% vs prior month. Share -0.1 points.

  9. 9.Habitat

    0.97%

    Held 9th. 3.6K estimated branded searches, +24.1% vs prior month. Share +0.2 points.

Dunelm, John Lewis and 2 other brands sell other things too, so only their searches that name this product count here, like “dunelm curtain”.

Compare popularity between Quince and its closest rivals

Every comparison with Quince

122 comparisons

How has branded search demand for Quince changed worldwide over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Quince worldwide rose from 391K to 585K.
  • Across the 12 months ending September 2026, Quince’s share of searches among curtain brands worldwide increased from 1.4% to 2.2%.
  • Across the 12 months ending September 2026, Quince’s share of searches among curtain brands worldwide peaked at 2.8% in August 2026 and was lowest at 1.4% in October 2025.
  • Across the 12 months ending September 2026, Quince rose from 8th to 7th among curtain brands worldwide.

How did search popularity change for curtain brands worldwide in September 2026?

6 changes

  1. In September 2026, Dunelm overtook IKEA to become the leader among curtain brands worldwide, with 29.6% of the searches.

  2. In September 2026, IKEA lost share of searches among curtain brands worldwide, from 30.7% to 29.6%.

  3. In September 2026, Next lost share of searches among curtain brands worldwide, from 25.3% to 24.4%.

  4. In September 2026, Pottery Barn lost share of searches among curtain brands worldwide, from 4.1% to 3.3%.

  5. In September 2026, West Elm lost share of searches among curtain brands worldwide, from 4.1% to 3.3%.

  6. In September 2026, Quince lost share of searches among curtain brands worldwide, from 2.8% to 2.2%.

How are Quince’s branded searches counted?

22 search terms

Brandwave collects information about searches that people make online using Quince’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • quince ballet flats
  • quince bamboo sheets
  • quince bed sheets
  • quince bedding
  • quince cashmere
  • quince clothing
  • quince coat
  • quince comforter
  • quince crossbody bag
  • quince curtains
  • quince duvet
  • quince duvet cover
  • quince flats
  • quince maternity
  • quince pajamas
  • quince quilt
  • quince sheet set
  • quince sheets
  • quince silk pajamas
  • quince silk pillowcase
  • quince underwear
  • quince.com

Do you work for Quince? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Quince compete?

Quince is ranked in 15 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Women's fashion retailers11th of 130.41%Show ranking
Crossbody purse brands7th of 70.03%Show ranking
Sustainable clothing brands2nd of 138.6%Show ranking
Underwear brands12th of 120.13%Show ranking
Coats11th of 110.64%Show ranking
Sleepwear brands14th of 141%Show ranking
Maternity clothing brands9th of 132.1%Show ranking
Bamboo sheets brands4th of 72.1%Show ranking
Curtain brands7th of 92.2%Shown above
Bed sheet brands2nd of 833.2%Show ranking
Duvet cover brands4th of 54.3%Show ranking
Ballet flat brands9th of 102.1%Show ranking
Cashmere brands5th of 146.7%Show ranking
Duvet brands2nd of 917.3%Show ranking
Silk pillowcase brands5th of 103.7%Show ranking
Creator with pink hair and a pink jacket

Is Quince your brand?

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