Ettitude vs Quince:Which is more popular?
In September 2026, Quince had more branded searches than Ettitude among bamboo sheets brands worldwide. Quince had about 392,000 branded searches, while Ettitude had 5,400. Quince made up 51.4% of all bamboo sheets brand searches we track, and Ettitude accounted for 0.71%. When we asked ChatGPT and Google AI Overviews about bamboo sheets brands, Ettitude and Quince each appeared in three of the five answers. Ettitude was mentioned before Quince in every answer.
Who do people search for more?
Quince, about 73 searches for every 1 for Ettitude
Who does AI mention more?
Both were mentioned in 3 of 5 answers.
Who does AI recommend more?
Ettitude, named ahead of Quince in every answer
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Top bamboo sheets brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Ettitude and Quince were each mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Ettitude was listed before Quince in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Ettitude1st
Luxome2nd
Cozy Earth3rd
Quince4th
Brooklinen–
Ecosa–
Hush–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Quince3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Cozy Earth3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Ettitude3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Luxome2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Brooklinen0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Ecosa0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Hush0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about bamboo sheets brands
5 answers
Asked ChatGPT
“Which bamboo sheets brand should I buy?”
Asked ChatGPT
“What are the best bamboo sheets brands?”
Asked ChatGPT
“What's the best bamboo sheets brand for soft breathable bedding?”
Searched Google, AI Overview
“bamboo sheets”
Searched Google, AI Overview
“cooling sheets bamboo”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Ettitude or Quince more popular in search?
This chart shows how often people search Google for Ettitude and Quince by name. Each line represents a brand's share of searches for all seven bamboo sheets brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Quince, Ettitude. The figures are in the table below the chart.
View monthly share of searches table
| Month | Quince | Brooklinen | Cozy Earth | Ecosa | Ettitude | Luxome | Hush |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 39.6% | 19.9% | 29.6% | 8.9% | 0.97% | 0.97% | 0.02% |
| Nov 2025 | 32% | 23.1% | 34.6% | 8.5% | 0.93% | 0.93% | 0.02% |
| Dec 2025 | 43% | 17.2% | 31.4% | 6.3% | 0.84% | 1.3% | 0.02% |
| Jan 2026 | 43.4% | 18% | 26.8% | 9.9% | 0.88% | 1.1% | 0.02% |
| Feb 2026 | 46.3% | 19.3% | 23.7% | 8.7% | 0.95% | 1.2% | 0.02% |
| Mar 2026 | 48.2% | 20.4% | 20.4% | 9.1% | 0.82% | 1% | 0.03% |
| Apr 2026 | 48% | 20.5% | 20.5% | 9.2% | 0.82% | 1% | 0.03% |
| May 2026 | 48.9% | 20.9% | 20.9% | 7.7% | 0.69% | 0.84% | 0.02% |
| Jun 2026 | 48.8% | 20.9% | 17% | 11.4% | 0.84% | 1% | 0.04% |
| Jul 2026 | 49.9% | 21.4% | 17.4% | 9.6% | 0.85% | 0.85% | 0.03% |
| Aug 2026 | 55% | 19.2% | 15.6% | 8.6% | 0.77% | 0.77% | 0.02% |
| Sep 2026 | 51.4% | 21.6% | 17.7% | 7.9% | 0.71% | 0.71% | 0.02% |
How has the Ettitude and Quince comparison changed over the last 12 months?
3 findings
- Quince was ahead of Ettitude in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Ettitude’s share of searches among bamboo sheets brands worldwide moved from 0.97% to 0.71%, and its estimated monthly branded searches moved from 6.6K to 5.4K.
- Across the 12 months ending September 2026, Quince’s share of searches among bamboo sheets brands worldwide moved from 39.6% to 51.4%, and its estimated monthly branded searches moved from 269K to 392K.
How did search popularity change for bamboo sheets brands worldwide in September 2026?
2 changes

In September 2026, Quince lost share of searches among bamboo sheets brands worldwide, from 55% to 51.4%.

Estimated monthly branded searches for Ettitude worldwide fell 18.2% over 12 measured months, from 6.6K to 5.4K in September 2026.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Ettitude’s and Quince’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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