Brandwave

Ettitude vs Quince:Which is more popular?

In September 2026, Quince had more branded searches than Ettitude among bamboo sheets brands worldwide. Quince had about 392,000 branded searches, while Ettitude had 5,400. Quince made up 51.4% of all bamboo sheets brand searches we track, and Ettitude accounted for 0.71%. When we asked ChatGPT and Google AI Overviews about bamboo sheets brands, Ettitude and Quince each appeared in three of the five answers. Ettitude was mentioned before Quince in every answer.

Among bamboo sheets brands worldwide in September 2026

Who do people search for more?

Quince, about 73 searches for every 1 for Ettitude

Quince 392K searchesEttitude 5.4K searches

Who does AI mention more?

Both were mentioned in 3 of 5 answers.

Ettitude in 3 of 5Quince in 3 of 5

Who does AI recommend more?

Ettitude, named ahead of Quince in every answer

Ettitude first in 3Quince never first

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Top bamboo sheets brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Ettitude and Quince were each mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Ettitude was listed before Quince in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Ettitude1st
  2. Luxome2nd
  3. Cozy Earth3rd
  4. Quince4th
  5. Brooklinen–
  6. Ecosa–
  7. Hush–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Quince3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Cozy Earth3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ettitude3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Luxome2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Brooklinen0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ecosa0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Hush0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about bamboo sheets brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Ettitude or Quince more popular in search?

This chart shows how often people search Google for Ettitude and Quince by name. Each line represents a brand's share of searches for all seven bamboo sheets brands we track, month by month, from English-language searches worldwide.

Ettitude and Quince among bamboo sheets brands worldwide, by month

Share of searches by month for Quince, Ettitude. The figures are in the table below the chart.

View monthly share of searches table
MonthQuinceBrooklinenCozy EarthEcosaEttitudeLuxomeHush
Oct 202539.6%19.9%29.6%8.9%0.97%0.97%0.02%
Nov 202532%23.1%34.6%8.5%0.93%0.93%0.02%
Dec 202543%17.2%31.4%6.3%0.84%1.3%0.02%
Jan 202643.4%18%26.8%9.9%0.88%1.1%0.02%
Feb 202646.3%19.3%23.7%8.7%0.95%1.2%0.02%
Mar 202648.2%20.4%20.4%9.1%0.82%1%0.03%
Apr 202648%20.5%20.5%9.2%0.82%1%0.03%
May 202648.9%20.9%20.9%7.7%0.69%0.84%0.02%
Jun 202648.8%20.9%17%11.4%0.84%1%0.04%
Jul 202649.9%21.4%17.4%9.6%0.85%0.85%0.03%
Aug 202655%19.2%15.6%8.6%0.77%0.77%0.02%
Sep 202651.4%21.6%17.7%7.9%0.71%0.71%0.02%

How has the Ettitude and Quince comparison changed over the last 12 months?

3 findings
  • Quince was ahead of Ettitude in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Ettitude’s share of searches among bamboo sheets brands worldwide moved from 0.97% to 0.71%, and its estimated monthly branded searches moved from 6.6K to 5.4K.
  • Across the 12 months ending September 2026, Quince’s share of searches among bamboo sheets brands worldwide moved from 39.6% to 51.4%, and its estimated monthly branded searches moved from 269K to 392K.

How did search popularity change for bamboo sheets brands worldwide in September 2026?

2 changes
  1. In September 2026, Quince lost share of searches among bamboo sheets brands worldwide, from 55% to 51.4%.

  2. Estimated monthly branded searches for Ettitude worldwide fell 18.2% over 12 measured months, from 6.6K to 5.4K in September 2026.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Ettitude’s and Quince’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Ettitude

1 branded search term

  • ettitude

Quince

3 branded search terms

  • quince cashmere
  • quince clothing
  • quince.com

How the Brand Demand Index is measured

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