How popular isQuince?
In September 2026, people searched for Quince by name about 403,000 times worldwide, a 46% increase from the previous year. These searches made up 0.42% of all global women's fashion retailer searches, placing Quince 11th out of 13 retailers. When we asked both ChatGPT and Google AI Overviews about women's fashion retailers, Quince appeared in two of the four answers and was the joint fifth most recommended of the 13.
Quince is the 11th most searched of 13 competitors and the joint fifth most recommended in AI answers.
ZaraShare of searches 39.7%Mentioned in 2 of 4 AI answersPlace in AI recommendations 4th
H&MShare of searches 17.7%Mentioned in 1 of 4 AI answersPlace in AI recommendations 8th
UniqloShare of searches 14.5%Mentioned in 2 of 4 AI answersPlace in AI recommendations 5th
Old NavyShare of searches 9.7%Mentioned in 3 of 4 AI answersPlace in AI recommendations 3rd
QuinceShare of searches 0.42%Mentioned in 2 of 4 AI answersPlace in AI recommendations 5th
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Top women's fashion retailers in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Quince was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Quince is the joint fifth most recommended of the 13.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Old Navy3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Madewell3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers- Zara2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Uniqlo2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Nordstrom2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Aritzia2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Anthropologie2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers- Quince2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- H&M1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Cotton On0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about women's fashion retailers
4 answers
Asked ChatGPT
“Which women's fashion retailer should I shop at?”
Asked ChatGPT
“What are the best women's fashion retailers?”
Asked ChatGPT
“What's the best women's fashion retailer for everyday clothes?”
Searched Google, AI Overview
“women's fashion retailers”
Searched Google, AI Overview
“women's clothing store”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.
Which women's fashion retailers compete with Quince?
Share of searches by month for Zara, H&M, Uniqlo, Old Navy, Nordstrom, Aritzia, Anthropologie, Cotton On, Quince. The figures are in the table below the chart.
View monthly share of searches table
| Month | Zara | H&M | Uniqlo | Old Navy | Nordstrom | Aritzia | Anthropologie | Cotton On | Madewell | Country Road | Quince | Seed Heritage | Max |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 36.5% | 20% | 16.3% | 10.9% | 6% | 4% | 2.7% | 1.8% | 0.81% | 0.66% | 0.26% | 0.16% | 0.02% |
| Nov 2025 | 36.4% | 16.3% | 16.3% | 10.9% | 6% | 6% | 3.3% | 2.7% | 0.98% | 0.8% | 0.27% | 0.16% | 0.02% |
| Dec 2025 | 38% | 17% | 13.9% | 11.4% | 7.6% | 4.2% | 3.4% | 2.3% | 0.84% | 0.84% | 0.35% | 0.17% | 0.02% |
| Jan 2026 | 39.4% | 17.6% | 17.6% | 7.9% | 6.5% | 4.3% | 2.9% | 1.9% | 0.71% | 0.71% | 0.34% | 0.14% | 0.02% |
| Feb 2026 | 40% | 17.9% | 14.6% | 9.8% | 6.6% | 3.6% | 2.9% | 2.4% | 0.72% | 0.89% | 0.35% | 0.18% | 0.02% |
| Mar 2026 | 39.1% | 17.5% | 14.3% | 11.7% | 6.4% | 3.5% | 2.9% | 2.4% | 0.87% | 0.87% | 0.34% | 0.17% | 0.02% |
| Apr 2026 | 39.9% | 17.8% | 14.6% | 9.8% | 6.6% | 3.6% | 2.9% | 2.4% | 0.88% | 0.88% | 0.34% | 0.18% | 0.02% |
| May 2026 | 37.6% | 20.6% | 13.7% | 11.2% | 6.2% | 3.4% | 2.8% | 2.3% | 0.83% | 0.83% | 0.39% | 0.17% | 0.02% |
| Jun 2026 | 40.1% | 22% | 12% | 9.9% | 5.4% | 3.6% | 3% | 2% | 0.73% | 0.89% | 0.34% | 0.18% | 0.02% |
| Jul 2026 | 39.8% | 17.8% | 11.9% | 11.9% | 8% | 3.6% | 2.9% | 2% | 0.72% | 0.88% | 0.34% | 0.14% | 0.02% |
| Aug 2026 | 39.2% | 17.5% | 14.3% | 11.7% | 6.4% | 3.5% | 2.9% | 2.4% | 0.87% | 0.71% | 0.41% | 0.17% | 0.02% |
| Sep 2026 | 39.7% | 17.7% | 14.5% | 9.7% | 6.5% | 4.4% | 2.9% | 2.4% | 0.88% | 0.72% | 0.42% | 0.18% | 0.02% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 39.7% | 37.2M | 0% | +0.5 points | |
| 2, held 2nd | 17.7% | 16.6M | 0% | +0.2 points | |
| 3, held 3rd | 14.5% | 13.6M | 0% | +0.2 points | |
| 4, held 4th | 9.7% | 9.1M | -17.7% | -1.9 points | |
| 5, held 5th | 6.5% | 6.1M | 0% | +0.1 points | |
| 6, held 6th | 4.4% | 4.1M | +22.1% | +0.8 points | |
| 7, held 7th | 2.9% | 2.7M | 0% | 0 points | |
| 8, held 8th | 2.4% | 2.2M | 0% | 0 points | |
| 9, held 9th | 0.88% | 823K | 0% | 0 points | |
| 10, held 10th | 0.72% | 673K | 0% | 0 points | |
| 11, held 11th | 0.42% | 392K | +1.4% | 0 points | |
| 12, held 12th | 0.18% | 165K | 0% | 0 points | |
| 13, held 13th | 0.02% | 18.1K | 0% | 0 points |
1.
Zara39.7%
Held 1st. 37.2M estimated branded searches, 0% vs prior month. Share +0.5 points.
2.
H&M17.7%
Held 2nd. 16.6M estimated branded searches, 0% vs prior month. Share +0.2 points.
3.
Uniqlo14.5%
Held 3rd. 13.6M estimated branded searches, 0% vs prior month. Share +0.2 points.
4.
Old Navy9.7%
Held 4th. 9.1M estimated branded searches, -17.7% vs prior month. Share -1.9 points.
6.5%
Held 5th. 6.1M estimated branded searches, 0% vs prior month. Share +0.1 points.
6.
Aritzia4.4%
Held 6th. 4.1M estimated branded searches, +22.1% vs prior month. Share +0.8 points.
2.9%
Held 7th. 2.7M estimated branded searches, 0% vs prior month. Share 0 points.
2.4%
Held 8th. 2.2M estimated branded searches, 0% vs prior month. Share 0 points.
9.
Madewell0.88%
Held 9th. 823K estimated branded searches, 0% vs prior month. Share 0 points.
10.
Country Road0.72%
Held 10th. 673K estimated branded searches, 0% vs prior month. Share 0 points.
11.
Quince0.42%
Held 11th. 392K estimated branded searches, +1.4% vs prior month. Share 0 points.
0.18%
Held 12th. 165K estimated branded searches, 0% vs prior month. Share 0 points.
13.
Max0.02%
Held 13th. 18.1K estimated branded searches, 0% vs prior month. Share 0 points.
Compare popularity between Quince and its closest rivals
Every comparison with Quince
65 comparisons
- Calvin Klein vs Quince
- Intimissimi vs Quince
- Anthropologie vs Quince
- Aritzia vs Quince
- Barbour vs Quince
- Burberry vs Quince
- Canada Goose vs Quince
- Cotton On vs Quince
- Country Road vs Quince
- H&M vs Quince
- Madewell vs Quince
- Max Mara vs Quince
- Moncler vs Quince
- Nordstrom vs Quince
- Old Navy vs Quince
- Patagonia vs Quince
- Quince vs Sheridan
- Quince vs The North Face
- Quince vs Uniqlo
- Quince vs Zara
- Jockey vs Quince
- Brooklinen vs Quince
- Quince vs Seed Heritage
- Hanes vs Quince
- MeUndies vs Quince
- Cozy Earth vs Quince
- Boll & Branch vs Quince
- Quince vs The Company Store
- Quince vs Step One
- Quince vs Tommy John
- Quince vs Silentnight
- Quince vs SKIMS
- Ecosa vs Quince
- Emma Sleep vs Quince
- Mackage vs Quince
- Mack Weldon vs Quince
- Bed Threads vs Quince
- Parachute vs Quince
- Bonds vs Quince
- Max vs Quince
- Quince vs Woolrich
- Hatch vs Quince
- Kindred Bravely vs Quince
- Mamalicious vs Quince
- Motherhood Maternity vs Quince
- PinkBlush vs Quince
- Quince vs Ripe Maternity
- Quince vs Seraphine
- Ingrid & Isabel vs Quince
- Ettitude vs Quince
- Luxome vs Quince
- Quince vs Simba
- Quince vs Slumberdown
- Quince vs Storq
- Isabella Oliver vs Quince
- Blissy vs Quince
- Fishers Finery vs Quince
- Kitsch vs Quince
- Quince vs Slip
- Cake Maternity vs Quince
- Mulberry Park Silks vs Quince
- LilySilk vs Quince
- Quince vs ZimaSilk
- Alaska Bear vs Quince
- Hush vs Quince
How has branded search demand for Quince changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Quince worldwide rose from 276K to 403K.
- Across the 12 months ending September 2026, Quince’s share of searches among women's fashion retailers worldwide held steady, from 0.26% to 0.42%.
How did search popularity change for women's fashion retailers worldwide in September 2026?
6 changes
In September 2026, Aritzia gained share of searches among women's fashion retailers worldwide, from 3.5% to 4.4%.
In September 2026, Zara gained share of searches among women's fashion retailers worldwide, from 39.2% to 39.7%.
In September 2026, Old Navy lost share of searches among women's fashion retailers worldwide, from 11.7% to 9.7%.
Estimated monthly branded searches for Quince worldwide rose 45.9% over 12 measured months, from 269K to 392K in September 2026.
Estimated monthly branded searches for Cotton On worldwide rose 22.4% over 12 measured months, from 1.8M to 2.2M in September 2026.
Estimated monthly branded searches for H&M worldwide fell 18.6% over 12 measured months, from 20.4M to 16.6M in September 2026.
How are Quince’s branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using Quince’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- quince cashmere
- quince clothing
- quince maternity
- quince silk pillowcase
- quince.com
Do you work for Quince? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does Quince compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Women's fashion retailers | 11th of 13 | 0.42% | Shown above |
| Underwear brands | 4th of 12 | 1.9% | Show ranking |
| Coats | 9th of 11 | 2.2% | Show ranking |
| Bed sheet brands | 2nd of 8 | 31.8% | Show ranking |
| Duvet brands | 1st of 9 | 42.2% | Show ranking |
| Duvet cover brands | 1st of 5 | 47.8% | Show ranking |
| Bamboo sheets brands | 1st of 7 | 51.4% | Show ranking |
| Maternity clothing brands | 9th of 13 | 2.1% | Show ranking |
| Silk pillowcase brands | 5th of 10 | 3.7% | Show ranking |
Is Quince your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.