Brandwave

Coats:Which brands are most popular in search?

In August 2026, Burberry was the most searched among coats worldwide, with an estimated 1.8M branded searches and 43.8% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Burberry43.8%
  2. Barbour19.7%
  3. Canada Goose19.7%
  4. Moncler16.1%
  5. Mackage0.65%
  6. Woolrich0.16%

Follow coats and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand in this set →

Share of SearchLeaderboard

Compare the coats shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among coats worldwide, by month

Share of Search by month for Burberry, Barbour, Canada Goose, Moncler. The figures are in the table below the chart.

View monthly share of search table
MonthBurberryBarbourCanada GooseMonclerMackageWoolrich
Oct 202528.7%23.4%23.4%23.4%0.77%0.23%
Nov 202526.6%17.8%32.5%21.8%1.1%0.26%
Dec 202528.2%18.9%28.2%23.1%1.4%0.23%
Jan 202629.4%16%29.4%24%0.97%0.24%
Feb 202635.6%16%23.7%23.7%0.79%0.19%
Mar 202640.7%22.2%18.3%18.3%0.33%0.15%
Apr 202647.1%21.2%14.1%17.3%0.21%0.11%
May 202649%18%14.7%18%0.18%0.12%
Jun 202650.6%15.2%15.2%18.6%0.27%0.12%
Jul 202650.5%15.2%15.2%18.5%0.5%0.15%
Aug 202643.8%19.7%19.7%16.1%0.65%0.16%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Burberry

    43.8%

    Held 1st. 1.8M estimated branded searches, +22% vs prior month. Share -6.8 points.

  2. 2.Barbour

    19.7%

    Moved from 3rd to 2nd. 823K estimated branded searches, +82.9% vs prior month. Share +4.5 points.

  3. 3.Canada Goose

    19.7%

    Moved from 4th to 3rd. 823K estimated branded searches, +82.9% vs prior month. Share +4.5 points.

  4. 4.Moncler

    16.1%

    Moved from 2nd to 4th. 673K estimated branded searches, +22.4% vs prior month. Share -2.4 points.

  5. 5.Mackage

    0.65%

    Held 5th. 27.1K estimated branded searches, +83.1% vs prior month. Share +0.1 points.

  6. 6.Woolrich

    0.16%

    Held 6th. 6.6K estimated branded searches, +50% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among coats worldwide?

In August 2026, Burberry was the most searched among coats worldwide, with an estimated 1.8M branded searches and 43.8% estimated Share of Search within this set. Barbour is in 2nd place, 24.1 percentage points behind at 19.7% Share of Search.

Global coats, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Burberry28.7% → 43.8%50.6%Jun 202626.6%Nov 20251st
Barbour23.4% → 19.7%23.4%Oct 202515.2%Jul 20262nd
Canada Goose23.4% → 19.7%32.5%Nov 202514.1%Apr 20263rd
Moncler23.4% → 16.1%24%Jan 202616.1%Aug 20264th
Mackage0.77% → 0.65%1.4%Dec 20250.18%May 20265th
Woolrich0.23% → 0.16%0.26%Nov 20250.11%Apr 20266th

Each finding as a sentence

  • Across the 11 months ending August 2026, Burberry’s estimated Share of Search among coats worldwide increased from 28.7% to 43.8%.
  • Across the 11 months ending August 2026, Barbour’s estimated Share of Search among coats worldwide decreased from 23.4% to 19.7%.
  • Across the 11 months ending August 2026, Canada Goose’s estimated Share of Search among coats worldwide decreased from 23.4% to 19.7%.
  • Across the 11 months ending August 2026, Moncler’s estimated Share of Search among coats worldwide decreased from 23.4% to 16.1%.
  • Across the 11 months ending August 2026, Burberry’s estimated Share of Search among coats worldwide peaked at 50.6% in June 2026 and was lowest at 26.6% in November 2025.
  • Across the 11 months ending August 2026, Barbour’s estimated Share of Search among coats worldwide peaked at 23.4% in October 2025 and was lowest at 15.2% in July 2026.
  • Across the 11 months ending August 2026, Canada Goose’s estimated Share of Search among coats worldwide peaked at 32.5% in November 2025 and was lowest at 14.1% in April 2026.
  • Across the 11 months ending August 2026, Moncler’s estimated Share of Search among coats worldwide peaked at 24% in January 2026 and was lowest at 16.1% in August 2026.
  • Across the 11 months ending August 2026, Mackage’s estimated Share of Search among coats worldwide peaked at 1.4% in December 2025 and was lowest at 0.18% in May 2026.
  • Across the 11 months ending August 2026, Mackage and Woolrich held steady: their estimated Share of Search among coats worldwide each moved less than 0.5 percentage points.

How did search popularity change for coats worldwide in August 2026?

  1. In August 2026, Barbour overtook Moncler to rank 2nd among coats worldwide, at 19.7%.

  2. In August 2026, Canada Goose overtook Moncler to rank 3rd among coats worldwide, at 19.7%.

  3. In August 2026, Burberry lost estimated Share of Search among coats worldwide, from 50.5% to 43.8%.

  4. In August 2026, Moncler lost estimated Share of Search among coats worldwide, from 18.5% to 16.1%.

  5. Estimated monthly branded searches for Woolrich worldwide fell 63.5% over 11 measured months, from 18.1K to 6.6K in August 2026.

  6. Estimated monthly branded searches for Mackage worldwide fell 55.2% over 11 measured months, from 60.5K to 27.1K in August 2026.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

See your own brand in this picture

Brandwave tracks your branded demand next to your campaigns, spend and outcomes, so you can see what moved your numbers, not just that they moved.

Start free