Canada Goose vs Moncler:Which is more popular by branded search?

Name: Canada Goose vs Moncler: Which is more popular by branded search?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In August 2026, Canada Goose had more branded searches than Moncler among coats worldwide. Canada Goose was estimated to have 823K branded searches compared to Moncler’s 673K, and held a 19.7% Share of Search versus Moncler’s 16.1%. These are worldwide searches for English-language branded terms.

Share of Search among coats worldwide in August 2026Which is more popular in search, Canada Goose or Moncler?

Canada Goose19.7%823K searches

vs

Moncler16.1%673K searches

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Which is more popular in search, Canada Goose or Moncler?

Compare the coats shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

View monthly share of search table

Month	Burberry	Barbour	Canada Goose	Moncler	Mackage	Woolrich
Oct 2025	28.7%	23.4%	23.4%	23.4%	0.77%	0.23%
Nov 2025	26.6%	17.8%	32.5%	21.8%	1.1%	0.26%
Dec 2025	28.2%	18.9%	28.2%	23.1%	1.4%	0.23%
Jan 2026	29.4%	16%	29.4%	24%	0.97%	0.24%
Feb 2026	35.6%	16%	23.7%	23.7%	0.79%	0.19%
Mar 2026	40.7%	22.2%	18.3%	18.3%	0.33%	0.15%
Apr 2026	47.1%	21.2%	14.1%	17.3%	0.21%	0.11%
May 2026	49%	18%	14.7%	18%	0.18%	0.12%
Jun 2026	50.6%	15.2%	15.2%	18.6%	0.27%	0.12%
Jul 2026	50.5%	15.2%	15.2%	18.5%	0.5%	0.15%
Aug 2026	43.8%	19.7%	19.7%	16.1%	0.65%	0.16%
Sep 2026	—	—	—	—	—	—

How has the Canada Goose and Moncler comparison changed over the last 12 months?

3 findings

The lead changed hands 2 times in the 11 months ending August 2026: Moncler took it in April 2026, Canada Goose took it in August 2026.
Across the 11 months ending August 2026, Canada Goose’s estimated Share of Search among coats worldwide moved from 23.4% to 19.7%, and its estimated monthly branded searches moved from 1.8M to 823K.
Across the 11 months ending August 2026, Moncler’s estimated Share of Search among coats worldwide moved from 23.4% to 16.1%, and its estimated monthly branded searches moved from 1.8M to 673K.

How did search popularity change for coats worldwide in August 2026?

3 changes

In August 2026, Barbour overtook Moncler to rank 2nd among coats worldwide, at 19.7%.
In August 2026, Canada Goose overtook Moncler to rank 3rd among coats worldwide, at 19.7%.
In August 2026, Moncler lost estimated Share of Search among coats worldwide, from 18.5% to 16.1%.

How each brand is measured

Brandwave collects information about searches that people make online using Canada Goose’s and Moncler’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.