Brandwave

Puffer jacket brands:Which brands are most popular in search?

In August 2026, Uniqlo was the most searched among puffer jacket brands worldwide, with an estimated 13.6M branded searches and 69.2% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Uniqlo69.2%
  2. Patagonia13.9%
  3. The North Face9.3%
  4. Kathmandu4.2%
  5. Moncler3.4%

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Share of SearchLeaderboard

Compare the puffer jacket brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among puffer jacket brands worldwide, by month

Share of Search by month for Uniqlo, Patagonia, The North Face, Kathmandu, Moncler. The figures are in the table below the chart.

View monthly share of search table
MonthUniqloPatagoniaThe North FaceKathmanduMoncler
Oct 202562.5%15.4%12.6%2.5%6.9%
Nov 202561%14.9%14.9%2.5%6.7%
Dec 202559.6%14.7%14.7%3%8%
Jan 202660.8%15%15%2.5%6.7%
Feb 202658.5%17.7%14.5%2.9%6.4%
Mar 202665.3%16.1%10.8%3.9%3.9%
Apr 202670.3%14.2%7.8%4.3%3.5%
May 202669.2%13.9%9.3%4.2%3.4%
Jun 202665.7%16.2%8.9%5.9%3.3%
Jul 202665.1%16.1%10.7%4.8%3.2%
Aug 202669.2%13.9%9.3%4.2%3.4%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Uniqlo

    69.2%

    Held 1st. 13.6M estimated branded searches, +22.5% vs prior month. Share +4 points.

  2. 2.Patagonia

    13.9%

    Held 2nd. 2.7M estimated branded searches, 0% vs prior month. Share -2.1 points.

  3. 3.The North Face

    9.3%

    Held 3rd. 1.8M estimated branded searches, 0% vs prior month. Share -1.4 points.

  4. 4.Kathmandu

    4.2%

    Held 4th. 823K estimated branded searches, 0% vs prior month. Share -0.6 points.

  5. 5.Moncler

    3.4%

    Held 5th. 673K estimated branded searches, +22.4% vs prior month. Share +0.2 points.

Compare search popularity between leading brands

Which brand is most popular in search among puffer jacket brands worldwide?

In August 2026, Uniqlo was the most searched among puffer jacket brands worldwide, with an estimated 13.6M branded searches and 69.2% estimated Share of Search within this set. Patagonia is in 2nd place, 55.2 percentage points behind at 13.9% Share of Search.

Global puffer jacket brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Uniqlo62.5% → 69.2%70.3%Apr 202658.5%Feb 20261st
Patagonia15.4% → 13.9%17.7%Feb 202613.9%May 20262nd
The North Face12.6% → 9.3%15%Jan 20267.8%Apr 20263rd
Kathmandu2.5% → 4.2%5.9%Jun 20262.5%Nov 20255th → 4th
Moncler6.9% → 3.4%8%Dec 20253.2%Jul 20264th → 5th

Each finding as a sentence

  • Across the 11 months ending August 2026, Uniqlo’s estimated Share of Search among puffer jacket brands worldwide increased from 62.5% to 69.2%.
  • Across the 11 months ending August 2026, Patagonia’s estimated Share of Search among puffer jacket brands worldwide decreased from 15.4% to 13.9%.
  • Across the 11 months ending August 2026, The North Face’s estimated Share of Search among puffer jacket brands worldwide decreased from 12.6% to 9.3%.
  • Across the 11 months ending August 2026, Kathmandu’s estimated Share of Search among puffer jacket brands worldwide increased from 2.5% to 4.2%.
  • Across the 11 months ending August 2026, Moncler’s estimated Share of Search among puffer jacket brands worldwide decreased from 6.9% to 3.4%.
  • Across the 11 months ending August 2026, Uniqlo’s estimated Share of Search among puffer jacket brands worldwide peaked at 70.3% in April 2026 and was lowest at 58.5% in February 2026.
  • Across the 11 months ending August 2026, Patagonia’s estimated Share of Search among puffer jacket brands worldwide peaked at 17.7% in February 2026 and was lowest at 13.9% in May 2026.
  • Across the 11 months ending August 2026, The North Face’s estimated Share of Search among puffer jacket brands worldwide peaked at 15% in January 2026 and was lowest at 7.8% in April 2026.
  • Across the 11 months ending August 2026, Kathmandu’s estimated Share of Search among puffer jacket brands worldwide peaked at 5.9% in June 2026 and was lowest at 2.5% in November 2025.
  • Across the 11 months ending August 2026, Moncler’s estimated Share of Search among puffer jacket brands worldwide peaked at 8% in December 2025 and was lowest at 3.2% in July 2026.
  • Across the 11 months ending August 2026, Kathmandu rose from 5th to 4th among puffer jacket brands worldwide.
  • Across the 11 months ending August 2026, Moncler fell from 4th to 5th among puffer jacket brands worldwide.

How did search popularity change for puffer jacket brands worldwide in August 2026?

  1. In August 2026, Uniqlo gained estimated Share of Search among puffer jacket brands worldwide, from 65.1% to 69.2%.

  2. In August 2026, Patagonia lost estimated Share of Search among puffer jacket brands worldwide, from 16.1% to 13.9%.

  3. In August 2026, The North Face lost estimated Share of Search among puffer jacket brands worldwide, from 10.7% to 9.3%.

  4. In August 2026, Kathmandu lost estimated Share of Search among puffer jacket brands worldwide, from 4.8% to 4.2%.

  5. Estimated monthly branded searches for Moncler worldwide fell 63.2% over 11 measured months, from 1.8M to 673K in August 2026.

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