Brandwave

How popular isCanada Goose?

In September 2026, people searched for Canada Goose by name about 1 million times worldwide, a 45.4% decrease from the previous year. These searches made up 3.9% of all global puffer jacket brand searches, placing Canada Goose fifth out of nine brands. When we asked both ChatGPT and Google AI Overviews about puffer jacket brands, Canada Goose appeared in three of the five answers and was the fifth most recommended of the nine.

Search and AI answers in September 2026

Canada Goose is the fifth most searched of 9 competitors and the fifth most recommended in AI answers.

  1. UniqloShare of searches 52.9%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
  2. The North FaceShare of searches 15.8%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  3. PatagoniaShare of searches 10.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  4. Arc'teryxShare of searches 8.7%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  5. Canada GooseShare of searches 3.9%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th

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Top puffer jacket brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Canada Goose was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Canada Goose is the fifth most recommended of the nine.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Patagonia1st
  2. The North Face2nd
  3. Arc'teryx3rd
  4. Rab4th
  5. Canada Goose5th
  6. Uniqlo6th
  7. Moncler7th
  8. Columbia8th
  9. Kathmandu–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • The North Face4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Patagonia4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Arc'teryx3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Canada Goose3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Rab3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Columbia3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Uniqlo2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Moncler1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Kathmandu0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about puffer jacket brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Which puffer jacket brands compete with Canada Goose?

Canada Goose against puffer jacket brands worldwide, by month

Share of searches by month for Uniqlo, The North Face, Patagonia, Arc'teryx, Canada Goose, Moncler, Kathmandu. The figures are in the table below the chart.

View monthly share of searches table
MonthUniqloThe North FacePatagoniaArc'teryxCanada GooseMonclerKathmanduRabColumbia
Oct 202547.5%19.2%11.7%7.8%5.2%5.2%1.9%0.86%0.47%
Nov 202542.8%23.3%10.5%8.6%7%4.7%1.7%0.77%0.63%
Dec 202541.3%22.6%10.2%10.2%6.8%5.6%2%0.75%0.61%
Jan 202645.2%20.2%11.1%9.1%6.1%5%1.8%1%0.45%
Feb 202644.1%19.8%13.3%8.9%4.8%4.8%2.2%1.5%0.54%
Mar 202653.5%14.7%13.2%7.2%3.2%3.2%3.2%1.2%0.43%
Apr 202659.1%11.8%11.9%6.5%2.4%2.9%3.6%1.3%0.48%
May 202657.6%14.1%11.6%6.3%2.3%2.8%3.5%1.3%0.47%
Jun 202654.2%13.3%13.4%7.3%2.2%2.7%4.9%1.5%0.54%
Jul 202652.9%15.9%13.1%7.2%2.1%2.6%3.9%1.8%0.52%
Aug 202654.8%14.8%11%7.4%3.3%3.3%3.3%1.5%0.54%
Sep 202652.9%15.8%10.7%8.7%3.9%3.9%2.1%1.4%0.53%

  1. 1.Uniqlo

    52.9%

    Held 1st. 13.6M estimated branded searches, 0% vs prior month. Share -1.9 points.

  2. 2.The North Face

    15.8%

    Held 2nd. 4.1M estimated branded searches, +11.2% vs prior month. Share +1.1 points.

  3. 3.Patagonia

    10.7%

    Held 3rd. 2.7M estimated branded searches, 0% vs prior month. Share -0.4 points.

  4. 4.Arc'teryx

    8.7%

    Held 4th. 2.2M estimated branded searches, +22.4% vs prior month. Share +1.3 points.

  5. 5.Canada Goose

    3.9%

    Held 5th. 1M estimated branded searches, +21.5% vs prior month. Share +0.6 points.

  6. 6.Moncler

    3.9%

    Moved from 7th to 6th. 1M estimated branded searches, +21.5% vs prior month. Share +0.6 points.

  7. 7.Kathmandu

    2.1%

    Moved from 6th to 7th. 550K estimated branded searches, -33.2% vs prior month. Share -1.2 points.

  8. 8.Rab

    1.4%

    Held 8th. 368K estimated branded searches, 0% vs prior month. Share -0.1 points.

  9. 9.Columbia

    0.53%

    Held 9th. 135K estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Canada Goose and its closest rivals

Every comparison with Canada Goose

15 comparisons

How has branded search demand for Canada Goose changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Canada Goose worldwide fell from 1.8M to 1M.
  • Across the 12 months ending September 2026, Canada Goose’s share of searches among puffer jacket brands worldwide decreased from 5.2% to 3.9%.
  • Across the 12 months ending September 2026, Canada Goose’s share of searches among puffer jacket brands worldwide peaked at 7% in November 2025 and was lowest at 2.1% in July 2026.

How did search popularity change for puffer jacket brands worldwide in September 2026?

6 changes

  1. In September 2026, Moncler overtook Kathmandu to rank 6th among puffer jacket brands worldwide, with 3.9% of the searches.

  2. In September 2026, Arc'teryx gained share of searches among puffer jacket brands worldwide, from 7.4% to 8.7%.

  3. In September 2026, The North Face gained share of searches among puffer jacket brands worldwide, from 14.8% to 15.8%.

  4. In September 2026, Canada Goose gained share of searches among puffer jacket brands worldwide, from 3.3% to 3.9%.

  5. In September 2026, Uniqlo lost share of searches among puffer jacket brands worldwide, from 54.8% to 52.9%.

  6. In September 2026, Kathmandu lost share of searches among puffer jacket brands worldwide, from 3.3% to 2.1%.

How are Canada Goose’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Canada Goose’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • canada goose

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How the Brand Demand Index is measured

Where does Canada Goose compete?

Canada Goose is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Puffer jacket brands5th of 93.9%Shown above
Coats6th of 115.7%Show ranking
Jackets5th of 68.7%Show ranking
Creator with pink hair and a pink jacket

Is Canada Goose your brand?

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