How popular isColumbia in search?
In August 2026, there were an estimated 880 branded searches for Columbia worldwide which is up 83.3% over the last 11 months. Columbia holds 0.01% estimated Share of Search among jackets worldwide and is ranked 6th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Patagonia34.1%
Arc'teryx22.7%
The North Face22.7%- Barbour10.2%
- Canada Goose10.2%
Columbia0.01%
Follow Columbia and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which jackets compete with Columbia?
Share of Search by month for Patagonia, Arc'teryx, The North Face, Barbour, Canada Goose, Columbia. The figures are in the table below the chart.
View monthly share of search table
| Month | Patagonia | Arc'teryx | The North Face | Barbour | Canada Goose | Columbia |
|---|---|---|---|---|---|---|
| Oct 2025 | 29.6% | 19.8% | 24.2% | 13.2% | 13.2% | <0.01% |
| Nov 2025 | 25.9% | 21.2% | 25.9% | 9.5% | 17.4% | <0.01% |
| Dec 2025 | 24.3% | 24.3% | 24.3% | 10.9% | 16.3% | <0.01% |
| Jan 2026 | 27.3% | 22.3% | 27.3% | 8.1% | 14.9% | <0.01% |
| Feb 2026 | 32.3% | 21.6% | 26.4% | 7.9% | 11.8% | <0.01% |
| Mar 2026 | 36.2% | 19.8% | 24.2% | 10.8% | 8.9% | <0.01% |
| Apr 2026 | 38.5% | 21.1% | 21.1% | 11.6% | 7.7% | 0.01% |
| May 2026 | 37.6% | 20.6% | 25.1% | 9.2% | 7.5% | <0.01% |
| Jun 2026 | 41.3% | 22.6% | 22.6% | 6.8% | 6.8% | 0.01% |
| Jul 2026 | 39.3% | 21.5% | 26.3% | 6.5% | 6.5% | 0.01% |
| Aug 2026 | 34.1% | 22.7% | 22.7% | 10.2% | 10.2% | 0.01% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 34.1% | 2.7M | 0% | -5.3 points | |
| 2, moved from 3rd to 2nd | 22.7% | 1.8M | +22% | +1.2 pointsmoved from 3rd to 2nd | |
| 3, moved from 2nd to 3rd | 22.7% | 1.8M | 0% | -3.5 pointsmoved from 2nd to 3rd | |
| 4, held 4th | 10.2% | 823K | +82.9% | +3.8 points | |
| 5, held 5th | 10.2% | 823K | +82.9% | +3.8 points | |
| 6, held 6th | 0.01% | 880 | 0% | 0 points |
34.1%
Held 1st. 2.7M estimated branded searches, 0% vs prior month. Share -5.3 points.
22.7%
Moved from 3rd to 2nd. 1.8M estimated branded searches, +22% vs prior month. Share +1.2 points.
22.7%
Moved from 2nd to 3rd. 1.8M estimated branded searches, 0% vs prior month. Share -3.5 points.
4.Barbour
10.2%
Held 4th. 823K estimated branded searches, +82.9% vs prior month. Share +3.8 points.
10.2%
Held 5th. 823K estimated branded searches, +82.9% vs prior month. Share +3.8 points.
6.
Columbia0.01%
Held 6th. 880 estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Columbia and its closest rivals
How has branded search demand for Columbia changed worldwide over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Columbia worldwide rose from 480 to 880.
- Across the 11 months ending August 2026, Columbia’s estimated Share of Search among jackets worldwide held steady, from <0.01% to 0.01%.
How did search popularity change for jackets worldwide in August 2026?
6 changes
In August 2026, Arc'teryx overtook The North Face to rank 2nd among jackets worldwide, at 22.7%.
In August 2026, Barbour gained estimated Share of Search among jackets worldwide, from 6.5% to 10.2%.
In August 2026, Canada Goose gained estimated Share of Search among jackets worldwide, from 6.5% to 10.2%.
In August 2026, Patagonia lost estimated Share of Search among jackets worldwide, from 39.3% to 34.1%.
In August 2026, The North Face lost estimated Share of Search among jackets worldwide, from 26.3% to 22.7%.
Estimated monthly branded searches for Columbia worldwide rose 83.3% over 11 measured months, from 480 to 880 in August 2026.
Where does Columbia compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Jackets | 6th of 6 | 0.01% | Shown above |
| Fleece brands | 5th of 5 | 0.01% | Show ranking |
| Hiking boots | 5th of 6 | 0.1% | Show ranking |
How is Columbia measured?
Brandwave collects information about searches that people make online using Columbia’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- columbia nz
Do you work for Columbia? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Columbia your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.